67 episodes
It's Marketing's Fault Eric Rutherford
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- Business
Welcome to “It’s Marketing’s Fault”. If you are a marketer, this phrase is familiar to you. Sometimes deserved, often times not. Don’t worry, you are among marketers and friends here. Let’s discuss how to do marketing the right way. As a side note, in episodes 1 through 37, this was Build That Podcast. The goal of this podcast is to help you learn how to use a podcast to grow your business and expand your influence. If you go back and listen to earlier episode (those before November 2023) you will hear that name. Don't worry--it's good content too. :)
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From Overwhelm to Efficiency--Sarah Noel Block
In this episode of "It's Marketing's Fault," host Eric Rutherford chats with Sarah Noel Block, founder of Tiny Marketing, about effective marketing strategies for B2B service providers. Sarah shares her journey from corporate marketing to creating a streamlined marketing framework that simplifies sales for founder-led businesses. She emphasizes the importance of building referral partnerships, leveraging core content like podcasts, and hosting virtual events to foster client relatio...
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Automating Marketing for Efficiency - Gala Ivannikova
In this episode of "It's Marketing's Fault," host Eric Rutherford chats with Gala Ivannikova, a digital marketer and founder of Gaille Reports. Gala shares her journey from a marketing consultant to creating automated sales and marketing reports using Looker Studio. She discusses the entrepreneurial scene in Portugal, the benefits of automated reporting for small businesses and agencies, and how Looker Studio can simplify data visualization. Gala emphasizes the importance of choosin...
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AI Unboxed: Marketing and Automation - Andrew Mounier
In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Andrew Mounier, Head of Growth at Lately.ai, to explore the intersection of AI and marketing. Andrew discusses the common misconceptions about AI, emphasizing that it should be viewed as an assistant rather than a job threat. The conversation delves into how AI tools can streamline mundane tasks, saving significant time for enterprise teams. Andrew also shares insights on creating compelling brand narratives, the...
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Scaling Smart - Anwin Bdah
In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Anwin Mbah, a business wealth strategist and founder of WealthFluency. Anwin shares her insights on transforming business financials by integrating comprehensive dashboards that connect various data points, from marketing campaigns to sales conversions. She emphasizes the importance of understanding financial metrics beyond just revenue, highlighting the need for profitability and sustainability. A...
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SEO Secrets for Law Firms - Doug Bradley
In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Doug Bradley, President and Founder of Everest Legal Marketing. Specializing in attorney website design, SEO, and content marketing, Doug shares his journey from selling yellow page ads to becoming a legal marketing expert. The conversation delves into the common misconceptions new law firms have about website marketing, the importance of a multi-faceted marketing approach, and the evolving nature of SEO, especia...
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Growing Your Small Business from Lead to Cash
💥Free Leadfeeder Extended Premium Trial 💥No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.comGet your free Leadfeeder extended premium trial here ➡️https://bit.ly/3Uy6h8y_____________________________________In this episode, Eric talks with Nelson de Miranda, Senior Director of Customer Success at Method. They discuss strategies for small businesses to improve their lead generation, sales, and customer success processes. Nelson shares exam...