174 episodes

Building a Modern Employer Brand podcast is a weekly podcast that brings you a modern breath of air into employer branding and other HR marketing!

This podcast is for all modern-minded HR/Talent marketing practitioners who want to learn how to influence talents with messages and marketing in a world where attention is no longer a default.

This podcast is brought to you by Employer Branding Agency Emine and hosted by Susanna Rantanen.

Susanna is Finland's best-known employer branding expert and one of the top employer branding influencers in the world. Her family business, Employer Branding Agency Emine, has been selected as one of the Top 10 Employer Branding Agencies in Europe, and she is also the innovative creator of the renowned Magnetic Employer Branding Method™️.

Building a Modern Employer Brand podcast Susanna Rantanen

    • Business
    • 5.0 • 1 Rating

Building a Modern Employer Brand podcast is a weekly podcast that brings you a modern breath of air into employer branding and other HR marketing!

This podcast is for all modern-minded HR/Talent marketing practitioners who want to learn how to influence talents with messages and marketing in a world where attention is no longer a default.

This podcast is brought to you by Employer Branding Agency Emine and hosted by Susanna Rantanen.

Susanna is Finland's best-known employer branding expert and one of the top employer branding influencers in the world. Her family business, Employer Branding Agency Emine, has been selected as one of the Top 10 Employer Branding Agencies in Europe, and she is also the innovative creator of the renowned Magnetic Employer Branding Method™️.

    #178 Building a Stellar Career Path in Employer Branding

    #178 Building a Stellar Career Path in Employer Branding

    It is becoming increasingly difficult to build products that are genuinely better than those of competitors. 
    That’s why talent acquisition and retention have become paramount to business success. 
    All businesses that want to succeed, grow and sustain a loyal customer audience need the talent capable of giving those businesses the competitive edge in innovation, sales, marketing, leadership and building customer loyalty.
    That’s why talent acquisition, retention, communications, and marketing are areas businesses need to strengthen their competitive edge.
    In this Building a Modern Employer Brand podcast episode, I discuss building a stellar career path in employer branding as this is one of the new areas businesses can leverage for gaining overall competitive advantage.
    In this episode: 🌟 The statistical backing on why employer branding matters
    🌟 The employer brand manager’s skill set for the future
    🌟 Employer branding career progression: from novice to visionary
    🌟 Self-driven success to carve your career path in employer branding
     
    🔗 If you want the text version or watch the video version, jump right here >
     
    Are we connected yet on socials? Find my profiles:
    LinkedIn: https://www.linkedin.com/in/susannarantanen/
    Instagram: https://www.instagram.com/rantanensusanna/
    TikTok: https://www.tiktok.com/@rantanensusanna
    YouTube: https://www.youtube.com/@rantanensusanna
    Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

    • 40 min
    #177 Targeting in Marketing for Active and Passive Job Seekers

    #177 Targeting in Marketing for Active and Passive Job Seekers

    In this Building a Modern Employer Brand podcast episode, we’ll tap into target audiences in talent marketing, and more specifically in the different target audiences when it comes to employer branding and recruiting.
    This is a super important episode for everyone working in talent marketing today as the success of your short-term and long-term talent marketing depends on how well you understand and have defined who you are trying to reach.
    In this episode: 👉 3 reasons why targeting is crucial for your marketing success
    👉 Example of targeting in marketing for a specific talent audience
    👉 The risks of poor targeting in talent marketing
    👉 Targeting in recruitment marketing
    👉 Targeting in employer branding
    and more!
     
    🔗 If you want the text version or watch the video version, jump right here > 
     
    Are we connected yet on socials? Find my profiles:
    LinkedIn: https://www.linkedin.com/in/susannarantanen/
    Instagram: https://www.instagram.com/rantanensusanna/
    TikTok: https://www.tiktok.com/@rantanensusanna
    YouTube: https://www.youtube.com/@rantanensusanna
    Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

    • 41 min
    • video
    #176 New insights on LinkedIn Algorithm 2024 that you probably didn’t know

    #176 New insights on LinkedIn Algorithm 2024 that you probably didn’t know

    Did you know that since LinkedIn changed the feed algorithm in November 2023, reach has dropped more than 50% for most LinkedIn creators?
    Furthermore, follower growth has also slowed down to 40% for some compared to just a year ago!
    In this episode of the Building a Modern Employer Brand podcast, I discuss the significant LinkedIn algorithm 2024 update and how these changes impact how we use LinkedIn today. My struggles with the LinkedIn algorithm have put me off LinkedIn, and it’s time to regain the pleasure of engaging with and building relationships with you guys on LinkedIn.
    In this episode: 👉 What are the significant LinkedIn algorithm changes?
    👉 How does the new LinkedIn algorithm impact personal and company profiles?
    👉 How to make more out of LinkedIn by taking advantage of the new feed algorithm?
    🔗 If you want the text version or watch the video version, jump right here >
     
    Are we connected yet on socials? Find my profiles:
    LinkedIn: https://www.linkedin.com/in/susannarantanen/
    Instagram: https://www.instagram.com/rantanensusanna/
    TikTok: https://www.tiktok.com/@rantanensusanna
    YouTube: https://www.youtube.com/@rantanensusanna
    Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

    • 28 min
    #175 Crafting an Irresistible Employer Brand: The Modern EB Leader's Playbook

    #175 Crafting an Irresistible Employer Brand: The Modern EB Leader's Playbook

    A solid employer branding strategy is vital in today's rapidly changing work environment. People managers, HR professionals, employer branding specialists and talent acquisition leaders face an increasingly complex challenge of attracting and retaining talent.
    The global shift towards remote work and a workforce that demands more empathy, freedom of choice, and a deeper understanding of their role within an organisation has significantly altered the talent attraction and retention landscape.
    In this Building a Modern Employer Brand podcast episode, I address the greatest challenge for people managers, HR and talent acquisition: talent attraction and retention. I explain why we are struggling with these and how you can start removing yourself and your organisation from these struggles with a simple employer branding strategy making the most of persuasive communication.
    🔗 This episode includes multiple additional resources and a free eBook you can find on the shownotes page here >  
     
    Connect with me on:
    LinkedIn: https://www.linkedin.com/in/susannarantanen/
    Instagram: https://www.instagram.com/rantanensusanna/
    TikTok: https://www.tiktok.com/@rantanensusanna
    YouTube: https://www.youtube.com/@rantanensusanna
    Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

    • 17 min
    #174 The Evolution of Employer Branding From Zero to AI - with Guest Jason "Jay" Kipps

    #174 The Evolution of Employer Branding From Zero to AI - with Guest Jason "Jay" Kipps

    In this episode of the Building a Modern Employer Brand podcast, I have the pleasure of chatting with Jason "Jay" Kipps from The Martec.
    The evolution of employer branding has been like a whirlwind over the past decade. At first, after 1996 when the term was coined, for a long time there was nothing.
    Then, recruitment marketing campaigns took off with the Internet and social media. And, more recently, have been followed by strategic employer branding with long-term impact and perspective and the application of technology, science and artificial intelligence.
    With the development of AI, we are now in the phase where AI also interacts with employer branding and for that, Jay Kipps makes a great podcast guest.
    We discuss the evolution of employer branding from zero to artificial intelligence.
    Connect with me on:
    LinkedIn: https://www.linkedin.com/in/susannarantanen/
    Instagram: https://www.instagram.com/rantanensusanna/
    TikTok: https://www.tiktok.com/@rantanensusanna
    YouTube: https://www.youtube.com/@rantanensusanna
    Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

    • 48 min
    #173 Kickstart your employer branding strategy for the new calendar year - A guide for professionals

    #173 Kickstart your employer branding strategy for the new calendar year - A guide for professionals

    Are you ready to kickstart your employer brand strategy for this new calendar year?
    This episode of the Building a Modern Employer Brand podcast is designed to help you, the dedicated employer branding professional, get organised and ready for a successful year in employer branding.
    As the new year unfolds, it’s pivotal for employer branding professionals to navigate their organisations successfully through the new year of employer branding.
    The first quarter is not just about setting goals; it’s about laying the strategic foundations that will define your employer brand throughout the year, if you haven’t yet.
    It’s about making sure you know the expected goals for this year because that will help you organise your available resources in the most optimal way.
    I loaded quite a lot of information into this episode, so you may want to browse through the show notes page here first or after you have listened to the episode.
    When you want the text version, jump in right here.
    The video version on YouTube has been edited to be shorter and faster. You can access it on the show notes page or my YouTube channel.
     
    Connect with me on:
    LinkedIn: https://www.linkedin.com/in/susannarantanen/
    Instagram: https://www.instagram.com/rantanensusanna/
    TikTok: https://www.tiktok.com/@rantanensusanna
    YouTube: https://www.youtube.com/@rantanensusanna
    Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/
     
     

    • 34 min

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