131 episodes
Building a Modern Employer Brand Susanna Rantanen
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- Business
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5.0 • 1 Rating
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Building a Modern Employer Brand -podcast is a weekly podcast bringing you a modern breath of air into HR marketing and employer branding. This podcast is dedicated for all modern growth companies and modern employer branding practitioners who want to do a job that influences talent audiences and adds value to growing and scaling modern businesses.
This podcast is brought to you by Talent Marketing School and hosted by Susanna Rantanen.
Susanna is Finland's best known employer branding expert, co-founder of Employee Experience Agency Emine selected as one of the top 10 Employer Branding Agencies in Europe, founder of Talent Marketing School and the innovator behind the renowned Magnetic Employer Branding Method™️.
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#135 The secret to creating marketing content your audience wants
What is the secret to creating marketing content your audience wants?
Because:
"Not everything that happens at your company is newsworthy", says Ann Handley, a marketing and business writing expert.
The thing is:
☝️ Anyone can post anything online.
❌ But everyone doesn’t need to post everything online.
🆘 Because no one wants to see everything posted online.
In this episode of the Building a Modern Employer Brand podcast, I share with you the secret to creating marketing content your audience will want to receive.
Do you want to get this podcast episode in a written format?
Go here: https://bit.ly/3Z0TxGv
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📩 Subscribe to my weekly email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM
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💟 Find me @rantanensusanna on Instagram, YouTube and Tiktok for branding, marketing and communications tips and content for the HR Industry! -
#134 - 10 ways to use Instagram Highlights for employer branding and recruitment marketing
Do you use Instagram Highlights at all? Or on your personal Instagram profile or on the company profile?
Whether you use them or not, I believe this episode is going to add great value to your Instagram marketing efforts.
My name is Susanna Rantanen and I welcome you back to the Building a Modern Employer Brand podcast!
In this episode, you’ll learn about Instagram Highlights and how to leverage them in talent marketing. I’ll tell you about ten great ways to use them in your employer branding and recruitment marketing.
Find the written version of this podcast episode on my blog including all links and image examples provided for this episode:
🔗 https://bit.ly/3JkzVbG
📩 Subscribe to my weekly email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM
💟 Find me @rantanensusanna on Instagram, YouTube and Tiktok for branding, marketing and communications tips and content for the HR Industry! -
#133 TikTok SEO & 4 basic SEO tactics for content creators
In this week's episode I share with you four basic SEO tactics for content creators on TikTok.
SEO on TikTok is the new thing for social media content creators. Adapting to SEO will help boost your reach on this platform in 2023 and beyond.
If you want to grow your talent or client audience on social media, your most important goal is to grow your reach. Reach is obligatory to get your content in front of your audiences, both existing and relevant non-followers. Search engine optimizing your content is a great way to grow reach.
Find the episode transcript, all links mentioned and additional visual content on the blog linked below.
🔗 https://bit.ly/3ygTH1w
If the app you use does not support links, go to modernemployerbrand.com and tap on the podcast episodes link top of page.
📩 Subscribe to my weekly email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM
💟 Find me @rantanensusanna on Instagram, YouTube and Tiktok for branding, marketing and communications tips and content for the HR Industry! -
#132 Instagram SEO for content creators
Instagram SEO, search engine optimization for your Instagram posts, is one of the latest developments in social media content creation.
In this episode, you’ll learn about Instagram SEO and why that matters to you as a content creator on Instagram.
You want to learn about Instagram SEO because, in 2023 and beyond, it will help boost your visibility and reach on this platform. If you want to grow your talent or client audience on social media, your most important goal is to grow your reach. Reach is obligatory to get your content in front of your audiences, both existing and relevant non-followers.
Using search engine optimisation effectively on Instagram will help you to grow organic Instagram reach.
My name is Susanna Rantanen, and this podcast is for those who want to learn how to use branding, marketing and communications in the HR industry!
Find the transcript and links mentioned in this episode on modernemployerbrand.com/podcast131
🔗 https://bit.ly/3ZEWf5x
📩 Subscribe to my weekly email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM
💟 Find me @rantanensusanna on Instagram, YouTube and Tiktok for branding, marketing and communications tips and content for the HR Industry! -
#131 Why and how to create high-quality content - 8 tips
High-quality content is far more important than the quantity of content shared with your audiences. If you don't have a lot of time to invest in content creation, invest more time in the quality and simply post less.
In this episode of the Building a Modern Employer Brand podcast, we talk about high-quality content, and I share eight tips to increase the quality of the content you produce and share with your audiences.
Check out for the transcript of this episode on my blog:
🔗 https://bit.ly/3XHbVDE
📩 Subscribe to my weekly email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM
💟 Find me @rantanensusanna on Instagram, YouTube and Tiktok for branding, marketing and communications tips and content for the HR Industry! -
#130 Copywriting headlines that win attention
A headline is the first impression you get when you give that content a nanosecond of your precious time.
When you select and copywrite your headline, think about the first impression you need it to create in the audience you want to capture.
This is more important than you may imagine because, quite literally, the headline means success or failure.
In this episode of the Building a Modern Employer Brand podcast, we’ll continue with last week’s topic of copywriting for HR and talk about how to copywrite headlines that help your messages and content win attention.
Find the transcript of the podcast audio on my blog:
🔗 https://bit.ly/3DW2VUn
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💟 CONNECT WITH ME on Instagram, YouTube and Tiktok for more branding, marketing and communications tips and content for the HR Industry! And hey, networking!
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👩🎓 LOOKING FOR A MARKETING COACH specialising in branding, marketing and communications for HR Industry professionals? 🙋🏻♀️ That's me! 👉 www.rantanensusanna.com for more info.