77 episodes

Building a Modern Employer Brand -podcast is a weekly podcast bringing you a modern breath of air into HR marketing and employer branding. This podcast is dedicated for all modern growth companies and modern employer branding practitioners who want to do a job that influences talent audiences and adds value to growing and scaling modern businesses.

This podcast is sponsored Employee Experience Agency Emine and hosted by Susanna Rantanen.

Building a Modern Employer Brand Susanna Rantanen

    • Business
    • 5.0 • 1 Rating

Building a Modern Employer Brand -podcast is a weekly podcast bringing you a modern breath of air into HR marketing and employer branding. This podcast is dedicated for all modern growth companies and modern employer branding practitioners who want to do a job that influences talent audiences and adds value to growing and scaling modern businesses.

This podcast is sponsored Employee Experience Agency Emine and hosted by Susanna Rantanen.

    #81 Working as a Creative Employer Brand Content Producer

    #81 Working as a Creative Employer Brand Content Producer

    In this episode, I introduce the 6th and final key role in the modern employer branding team: The creative employer brand content producer's role.

    💡 What is creative employer brand content and why does it need a producer?

    💡 What does the creative employer brand content producer do in this team?

    💡 What skills and experiences are required for success in this role?

    💡 What to focus on when developing for and in this role?


    ⏱ 25:18 min

    Want to check out the previous episodes on the other 5 roles? Scroll back to the episodes on this list:

    #79 Employer Brand Content Manager
    #75 Talent Communication & PR Specialist
    #73 Digital Talent Marketing Manager
    #71 Talent Community & Social Media Manager
    #69 Employer Brand Manager
    #63 Introducing the Modern Talent Marketing & Employer Brand Team roles

    📘 Download the free eBook covering all of the 6 roles in the Modern Talent Marketing Team to gain more perspective into what your talent marketing career could look like: https://bit.ly/3g0fy5z

    📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM

    💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don’t want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen all for free!

    👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here:
    https://bit.ly/337hsd3

    • 25 min
    #80 How to get more out of LinkedIn for employer branding

    #80 How to get more out of LinkedIn for employer branding

    I recently took a LinkedIn course thought by LinkedIn trainer Michaela Alexis and offered by Social Media Examiner. Some of the tips were so interesting I converted those into the employer branding context and share them with you in this episode of the Building a Modern Employer Brand podcast.

    In this episode:

    💡 Optimizing the company page for employer branding.

    💡 Ideas what to post on your LinkedIn company page for employer branding.

    ⏱ 25:08 min
    Check out the blog post for this episode with more LinkedIn employer branding tips:

    🔗 https://bit.ly/3w2jEhK

    This podcast is taking a summer break in July and returns with new episodes again in August. Enjoy your summertime!

    📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM

    💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don’t want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen all for free!

    👩🏻‍💻 Become a student and get access to Talent Marketing School here:
    https://bit.ly/337hsd3

    • 25 min
    #79 Working as an Employer Brand Content Manager (series 5/6)

    #79 Working as an Employer Brand Content Manager (series 5/6)

    Content and social media marketing have taken day-to-day marketing over by storm.

    Open any of the apps you are likely to use the most frequently on your mobile device and that app is likely to have something to do with content that you search for, browse through, engage with and share forward, or just consume.

    Content saturation is both an opportunity, but also a threat for business marketing like all talent marketing is.

    In this episode of the Building a Modern Employer Brand -podcast, I’ll introduce the 5th role in the modern, Magnetic Talent Marketing Team, the Employer Brand Content Manager.

    Employer Brand Content Manager is the gatekeeper, the quality assurance and the boss of your content ideas taken into production for your employer branding.

    Is this your ideal EB-role?

    ⏱ 28:45 min

    📘 Learn more about all the roles in the Magnetic Employer Branding Team by downloading my free eBook: The Modern Talent Marketing Roles https://bit.ly/3g0fy5z

    📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM

    💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don’t want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen all for free!

    • 28 min
    #78 Becoming strategic with employer branding part 2/2

    #78 Becoming strategic with employer branding part 2/2

    "I'm into endurance sport and that's why employer branding appeals to me as well", says Laura is a long-time follower and calls herself my fangirl.

    And she could not say it better!

    The thing with endurance sports is to build that endurance in order to succeed in that sport. You start to study and learn what else you can do before you just put your kit on and practise the sport.

    That's becoming strategic.

    In this week's episode, we continue where we left last week at episode 77 and cover:

    💡 The 3 steps to becoming strategic.

    💡 How to act in a strategic manner.

    ⏱ 24:11 min

    🔗 https://bit.ly/2SmCnqP

    📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM

    💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don’t want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen all for free!

    👩🏻‍💻 Become a student and get access to Talent Marketing School here:
    https://bit.ly/337hsd3

    • 24 min
    #77 Becoming strategic with employer branding part 1/2

    #77 Becoming strategic with employer branding part 1/2

    In this episode of the Building a Modern Employer Brand -podcast, I’m going to share a really important tip to people like you who want to level up with employer branding.

    We’re going to talk about why becoming strategic is the answer. This episode is part 1 and I'll continue with this topic next week in the episode 78.

    💡 Your need for a more systematic approach in employer branding is called strategic employer branding.

    🎧 At which point does it typically become critical to adopt a more strategic approach?

    🎧 What becoming strategic means?

    🎧 What is toughest about becoming strategic?


    ⏱ 28:26 min

    🔗 https://bit.ly/3z68sna

    📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM

    💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don’t want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen all for free!

    👩🏻‍💻 Become a student and get access to Talent Marketing School here:
    https://bit.ly/337hsd3

    • 28 min
    #76 How to build a modern employer brand day-to-day (What tasks I do day-to-day)

    #76 How to build a modern employer brand day-to-day (What tasks I do day-to-day)

    Are you feeling unsure of what building a modern employer brand looks like day-to-day?

    ❓ What tasks it might include?
    ❓ What skills do you need for it?
    ❓ How much time it might take?
    ❓ What tools you might need?

    In this episode of the Building a Modern Employer Brand -podcast I share how I build a modern employer brand day-to-day. How I work to plan my content, how I prepare my content and posts in advance, how I use analytics to learn what works and what doesn't and so on.

    We use the Magnetic Employer Branding Method© not just to build our own employer brand, but for growing and strengthening our agency brand in Finland.

    When I started planning for our international expansion online about 1,5 years ago, I became strategic in building my personal brand as a Modern Employer Branding Guide and now my plan includes also branding Talent Marketing School.

    I literally apply the Magnetic Employer Branding Method© for all of this work on a daily basis. Everything you see me doing online, not just here on this podcast, but on social media as well. It is all strategic branding using content and social media to grow awareness then build and nurture emotional connections between individuals and the brand.

    Listen to the episode to get into the nitty-gritty of what it looks like in practice.


    ⏱ 45:53 min

    🔗 https://bit.ly/3fAC58x (to theme article on our blog)

    📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM

    💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don’t want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen all for free!

    👩🏻‍💻 Become a student and get access to Talent Marketing School here:
    https://bit.ly/337hsd3

    • 45 min

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