171 episodes

Building a Modern Employer Brand podcast is a weekly podcast that brings you a modern breath of air into employer branding and other HR marketing!

This podcast is for all modern-minded HR/Talent marketing practitioners who want to learn how to influence talents with messages and marketing in a world where attention is no longer a default.

This podcast is brought to you by Employer Branding Agency Emine and hosted by Susanna Rantanen.

Susanna is Finland's best-known employer branding expert and one of the top employer branding influencers in the world. Her family business, Employer Branding Agency Emine, has been selected as one of the Top 10 Employer Branding Agencies in Europe, and she is also the innovative creator of the renowned Magnetic Employer Branding Method™️.

Building a Modern Employer Brand podcast Susanna Rantanen

    • Business
    • 5.0 • 1 Rating

Building a Modern Employer Brand podcast is a weekly podcast that brings you a modern breath of air into employer branding and other HR marketing!

This podcast is for all modern-minded HR/Talent marketing practitioners who want to learn how to influence talents with messages and marketing in a world where attention is no longer a default.

This podcast is brought to you by Employer Branding Agency Emine and hosted by Susanna Rantanen.

Susanna is Finland's best-known employer branding expert and one of the top employer branding influencers in the world. Her family business, Employer Branding Agency Emine, has been selected as one of the Top 10 Employer Branding Agencies in Europe, and she is also the innovative creator of the renowned Magnetic Employer Branding Method™️.

    #175 Crafting an Irresistible Employer Brand: The Modern EB Leader's Playbook

    #175 Crafting an Irresistible Employer Brand: The Modern EB Leader's Playbook

    A solid employer branding strategy is vital in today's rapidly changing work environment. People managers, HR professionals, employer branding specialists and talent acquisition leaders face an increasingly complex challenge of attracting and retaining talent.
    The global shift towards remote work and a workforce that demands more empathy, freedom of choice, and a deeper understanding of their role within an organisation has significantly altered the talent attraction and retention landscape.
    In this Building a Modern Employer Brand podcast episode, I address the greatest challenge for people managers, HR and talent acquisition: talent attraction and retention. I explain why we are struggling with these and how you can start removing yourself and your organisation from these struggles with a simple employer branding strategy making the most of persuasive communication.
    🔗 This episode includes multiple additional resources and a free eBook you can find on the shownotes page here >  
     
    Connect with me on:
    LinkedIn: https://www.linkedin.com/in/susannarantanen/
    Instagram: https://www.instagram.com/rantanensusanna/
    TikTok: https://www.tiktok.com/@rantanensusanna
    YouTube: https://www.youtube.com/@rantanensusanna
    Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

    • 17 min
    #174 The Evolution of Employer Branding From Zero to AI - with Guest Jason "Jay" Kipps

    #174 The Evolution of Employer Branding From Zero to AI - with Guest Jason "Jay" Kipps

    In this episode of the Building a Modern Employer Brand podcast, I have the pleasure of chatting with Jason "Jay" Kipps from The Martec.
    The evolution of employer branding has been like a whirlwind over the past decade. At first, after 1996 when the term was coined, for a long time there was nothing.
    Then, recruitment marketing campaigns took off with the Internet and social media. And, more recently, have been followed by strategic employer branding with long-term impact and perspective and the application of technology, science and artificial intelligence.
    With the development of AI, we are now in the phase where AI also interacts with employer branding and for that, Jay Kipps makes a great podcast guest.
    We discuss the evolution of employer branding from zero to artificial intelligence.
    Connect with me on:
    LinkedIn: https://www.linkedin.com/in/susannarantanen/
    Instagram: https://www.instagram.com/rantanensusanna/
    TikTok: https://www.tiktok.com/@rantanensusanna
    YouTube: https://www.youtube.com/@rantanensusanna
    Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

    • 48 min
    #173 Kickstart your employer branding strategy for the new calendar year - A guide for professionals

    #173 Kickstart your employer branding strategy for the new calendar year - A guide for professionals

    Are you ready to kickstart your employer brand strategy for this new calendar year?
    This episode of the Building a Modern Employer Brand podcast is designed to help you, the dedicated employer branding professional, get organised and ready for a successful year in employer branding.
    As the new year unfolds, it’s pivotal for employer branding professionals to navigate their organisations successfully through the new year of employer branding.
    The first quarter is not just about setting goals; it’s about laying the strategic foundations that will define your employer brand throughout the year, if you haven’t yet.
    It’s about making sure you know the expected goals for this year because that will help you organise your available resources in the most optimal way.
    I loaded quite a lot of information into this episode, so you may want to browse through the show notes page here first or after you have listened to the episode.
    When you want the text version, jump in right here.
    The video version on YouTube has been edited to be shorter and faster. You can access it on the show notes page or my YouTube channel.
     
    Connect with me on:
    LinkedIn: https://www.linkedin.com/in/susannarantanen/
    Instagram: https://www.instagram.com/rantanensusanna/
    TikTok: https://www.tiktok.com/@rantanensusanna
    YouTube: https://www.youtube.com/@rantanensusanna
    Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/
     
     

    • 34 min
    #172 Is This One of the Best Social Media Recruitment Campaign Ideas?

    #172 Is This One of the Best Social Media Recruitment Campaign Ideas?

    Time to hire, and you are short on social media recruitment campaign ideas?
    In this Building a Modern Employer Brand podcast episode, I’ll share one of the most simple yet effective social media campaign ideas for you that I believe will help you to get rid of the stress about recruitment campaigns.
    In this episode: 💡 An overview of what might just be one of the best social media recruitment marketing campaign ideas.
    🔥 Insight into what makes a successful recruitment campaign.
    📑 A plan for how to set up a social media recruitment campaign that works.
    ⚡️ And as a bonus, a free 12-week content plan to help you get started.
     
    🔗 If you want the text version or watch the video version, jump right here >
     
    Are we connected yet on socials? Find my profiles:
    LinkedIn: https://www.linkedin.com/in/susannarantanen/
    Instagram: https://www.instagram.com/rantanensusanna/
    TikTok: https://www.tiktok.com/@rantanensusanna
    YouTube: https://www.youtube.com/@rantanensusanna
    Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

    • 25 min
    #171 How appearances influence your career in employer branding

    #171 How appearances influence your career in employer branding

    What an odd topic for an episode about what (employer) branding really is, isn’t it?
    If I got your attention with it, you are in for a treat.
    This episode is not about ‘fashion’. It’s about understanding what branding really, beyond logos, taglines and visual identities.
    While appearance, as in the visual identity, does have a big role in branding, it’s not the starting point. But it is the point that catches attention, forms and divides opinions, at best!
    In this episode of the Building a Modern Employer Brand podcast, I aim to clarify what branding an organisation or a person means and requires because it is different to branding products.
    For this purpose, I’m using something we can all relate to: ourselves and how our appearances, personality and style choices impact how others perceive us and how that can also drive our success building a career in employer branding.
    👉 If you want the text version, jump right here >
    Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/
    Connect with me on:
    LinkedIn: https://www.linkedin.com/in/susannarantanen/
    Instagram: https://www.instagram.com/rantanensusanna/
    TikTok: https://www.tiktok.com/@rantanensusanna

    • 24 min
    #170 Storytelling in Recruitment Marketing - Inspiring tips

    #170 Storytelling in Recruitment Marketing - Inspiring tips

    Have you heard of storytelling in recruitment marketing?
    I'm not talking about the tales you read to your kids but applying the science of story in your employer's brand marketing messages and the content you create on your career site and social media.
    In this episode, I talk about storytelling in HR marketing and share a couple of tips for you to try in your next recruitment campaign.
    If you want the text version, go here >>
     
    Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/
    Connect with me on:
    LinkedIn: https://www.linkedin.com/in/susannarantanen/
    Instagram: https://www.instagram.com/rantanensusanna/
    TikTok: https://www.tiktok.com/@rantanensusanna

    • 22 min

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