Digital Customer Experience Podcast giosg

In this captivating episode of the Digital Customer Experience podcast, hosted by Giosg and led by Daniel Paul, we dive into the fascinating world of digital innovation and customer engagement with Lina Hasic. Hasic, with her rich background in FMCG, retail, and e-commerce, shares her insights on the transformative power of digital technologies in enhancing customer experiences.

The discussion kicks off with Hasic's unique journey from her roots in Stockholm to becoming a pioneering figure in customer and sales development. Her multifaceted career, marked by roles at Unilever and various fragrance companies, underscores her passion for innovation and her knack for uncovering potential in businesses and individuals alike.

A highlight of the episode is Hasic's vision of creating a perfume that captures the essence of her life's journey, illustrating the profound connection between sensory experiences and customer engagement. This imaginative approach offers valuable lessons on personalizing digital interactions to forge lasting memories with customers.

As the conversation progresses, Hasic and Paul delve into the challenges and opportunities in the e-commerce sector, particularly the role of AI and data analytics in crafting personalized customer journeys. Hasic shares her predictions for the future of AI in e-commerce, emphasizing the need for tools that offer deep personalization and genuine recommendations.

The episode also touches on the importance of embracing diverse perspectives within teams to foster innovation and adaptability. Hasic's approach to leadership and team synergy offers listeners practical strategies for enhancing team dynamics and driving success in the digital realm.

Wrapping up, Hasic discusses the potential of AR and beauty tech in the e-commerce landscape, the rise of live shopping in Sweden, and the benefits and limitations of video bots and AI in retail. Her insights not only shed light on the current state of digital customer experience but also chart a course for its future evolution.

This episode is a must-listen for anyone interested in the intersection of technology, innovation, and customer engagement, offering valuable lessons on navigating the complexities of the digital age while staying true to the core values of personalization and emotional connection.

Unlock the transformative power of AI in the realm of customer experience with digital visionary Marco Andre, whose insights promise to elevate your understanding of marketing strategy and the human-AI relationship. Prepare to shift your perspective from a purely knowledge-based approach to one that incites curiosity and innovation, as we navigate the intricacies of AI integration in the pharmaceutical industry with Marco's ingenious LEGO analogy. His expert advice on leveraging AI as an augmentation—rather than a replacement—of human talent provides a blueprint for harnessing this technology to our advantage.

Venture with us into the future of pharma marketing, where storytelling prowess meets the precision of AI-driven product development. We peel back the layers of AI's potential to compress drug development timelines and revolutionize go-to-market strategies through rapid content creation. Discover how AI can alleviate healthcare professionals' administrative burdens, thus enriching patient care quality. Moreover, we contemplate the profound impact AI could have on patient outcomes, from promoting treatment adherence to extending a helping hand to those in underserved healthcare areas. Join the movement of pioneering the integration of AI to enhance the customer journey, undeterred by the challenges and keen on the uncharted territories of opportunity AI brings to the table.

Let's dive into the world of Robin Wong, a true pioneer at the intersection of artificial intelligence and fashion e-commerce. Robin's journey is nothing short of remarkable, from making waves at BT to steering the ship at his own venture, Custom, and making strategic decisions at Tellerique. He's not just a visionary; he's a conduit of change, showing us how AI can mimic fashion influencers, effectively narrowing the gap between trendsetters and accessible fashion for everyone.

Robin has some compelling thoughts on the future of AI assistants. He believes they're set to revolutionize productivity, paving the way for a new breed of entrepreneurs and innovators who work smarter, not harder.

Join me as I explore the essence of leadership in today's tech-savvy world. I'll break down the complex web of the corporate ladder, focusing on growth, precision in prioritization, and the art of pursuing ambitions with IkaGuy—a strategy that fuses passion, skill, and market demand seamlessly.

Our conversation also highlights the intricate relationship between the telecom sector and AI, emphasizing the necessity of clean data and the hurdles old systems can pose. We'll discuss the indispensable need for stringent data security and a team adept in giosg.

We wrap up by pondering the environmental responsibilities of the telecom industry, underscoring the balance between eco-conscious choices and maintaining high standards of quality and customer happiness. As we look towards the future, Robin shares his insights on the shift from traditional customer service methods to digital platforms, powered by AI to create personalized experiences for users everywhere. It's a fascinating peek into meeting the diverse needs of customers in the digital age.

(00:00) Innovating Digital Customer Experience in Automotive

This chapter features an engaging conversation with Dr. Umar Zakir Abdul Ahmad, an expert in future mobility with roles at Sensible 4, MoVita, Zikr, and Proton, who shares insights into the evolving landscape of digital customer experience in the automotive industry. I explore Umar's personal interests, such as his love for indie rock, R&B, and synthwave music, alongside his technical achievements, including scaling a Finnish startup and winning international awards. Umar discusses how the autonomous vehicle hype has introduced a software-centric mindset to the traditionally mechanical automotive sector, leading to innovative digital experiences in vehicles and new opportunities for monetization. He highlights the gradual shift towards integrating software processes with legacy safety procedures and how this fusion is transforming the automotive industry's approach to business innovation and customer engagement.

(17:54) Challenges of Software in Automotive Industry

This chapter explores the challenges and opportunities presented by the integration of software into the automotive industry, with a focus on data privacy regulations such as GDPR and the necessity for transparency and open-source approaches. We examine the shifting landscape of digital customer experiences in the automotive sector, highlighting initiatives like Volkswagen's Cariad and the strategic positions held by young talent in companies, as illustrated by Mercedes-Benz's Chief Software Officer, Magnus Östberg. The conversation also touches on the evolving perception of careers in automotive software, the need for a balance between innovation and safety, and the essential skills for success in this dynamic field, emphasizing the importance of being a T-shaped specialist. We conclude with insights on how the industry is becoming more fluid and the imperative for professionals to have a solid core skill set while remaining adaptable to change.

Volvo Cars Sweden's Managing Director, Jessica Spahn, joins us to share her journey from the courtrooms of aspirations in law to the helm of an automotive revolution. With an effortless blend of style and substance, Jessica discusses how her personal passions shape her leadership, revealing the warmth of 'Fika' and the allure of Gothenburg along the way. Her narrative weaves through the corridors of Volvo's human-centric work culture, emphasizing the art of balancing work with life's simple pleasures—skiing, golf, and fashion—with a clarity that invites you to reevaluate your own daily grind.

Venture with us through the digital landscape where Jessica illustrates the transformation of customer relations at Volvo Cars Sweden, steering away from conventional tracks. This episode is a converging point for ideas on how direct sales, instant feedback, and the pursuit of electric dreams are not just reshaping customer journeys but also fueling innovation within an industry at the cusp of change. Jessica encapsulates the essence of transformation and future-proofing, focusing on Volvo's commitment to electrification and climate neutrality. This vision portrays not just a company's roadmap but also a broader aspiration for the automotive sector's role in a sustainable future.

Embark on an enthralling exploration of the digital frontier with Rikke Aagaard Petersen, Volvo Car Denmark's marketing maven. Our conversation takes us behind the scenes of a brand that's steering the future of automotive engagement. Rikke Aagaard Petersen, with her multicultural panache and linguistic prowess, weaves a compelling narrative that goes beyond just cars—it's about the people, the stories, and the experiences that drive them. From her personal anecdotes that could rival any seasoned raconteur, to the evolution of car sales in the digital age, this episode promises to leave you with a newfound appreciation for the art of storytelling.

As we navigate the intricate pathways of Volvo's digital transformation, the discussion illuminates how the tactile charm of showrooms is merging with the convenience of online sales. It's a dance between the traditional and the modern, with retailers reinventing their roles to keep pace with consumer expectations. And just when you think the plot couldn't get any richer, enter the realm of electric vehicles—where Danish tax policies, sustainability, and the sleek allure of the EX30 play starring roles. The insights Rikke Aagaard Petersen offers are not just about cars—they're a testament to the shifting cultural and market landscapes that challenge and inspire the Volvo ethos.

The grand finale of our journey with Rikke Aagaard Petersen showcases Volvo's century-long commitment to quality through the prism of digital customer interactions. Every click, swipe, and chat is an opportunity to uphold the trust that has been the cornerstone of the brand. We discuss crafting a customer journey that matches the electrifying innovation of their vehicles, ensuring that every digital touchpoint is as genuine and dependable as the Volvo name itself. So buckle up and prepare for an auditory ride that's as much about the heart and soul of the car industry as it is about its gleaming machines.