100 episodes
The CX Cast Forrester
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- News
Research-based guidance on how to manage customer experience (CX) at any organization — an imperative that Forrester has been researching for over 20 years. Each week, Forrester analysts discuss key findings from their latest research on CX; analyze relevant topics in the news; or chat with CX professionals about how they’ve overcome prevalent challenges managing CX in their organizations.
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358: Generative AI And Search Product Discovery
Search can make or break your digital experience, but how much do you really know about search vendors, the choices you can make, and how search really impacts customer loyalty? Forrester Principal Analyst Emily Pfeiffer joins us to share some insights into what CX leaders should know about commerce search.
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357: Everybody Needs A Journey Atlas
A journey atlas (also known as a catalog of journeys) helps companies establish and sustain a shared customer-centric language across silos. It creates a strategic, bird’s-eye view of what matters to customers to help companies prioritize, assign responsibility, collaborate, and find shared value across journeys.
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356: Enabling Frontline Employees Through Technology And Process Innovations
Frontline workers have an obvious role in the customer experience, but frontline work has changed a lot in the last five years. VP, Principal Analyst J. P. Gownder discusses the headwinds frontline workers face and the role that leaders need to embrace to be forward-thinking in how they drive effectiveness.
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355: CX At Majid Al Futtaim
Emirati holding company Majid al Futtaim won Forrester’s first-ever Customer Obsession Enterprise Award in 2023. Grégoire Charpe-Civatte, VP of CX and Innovation, joins the CX Cast this week to discuss how the CX team embeds CX into the firm's strategy and drives action across the organization.
Featuring:
Grégoire Charpe-Civatte, VP of CX and Innovation at Majid al Futtaim
Show notes:
Emirati holding company Majid al Futtaim won Forrester’s first-ever Customer Obsession Enterprise Award in 2023. CX At Majid Al Futtaim
We discuss:
How do you make CX resonate in very different businesses?
What’s happened since Majid al Futtaim won our CX award last year, and what’s top of mind now?
How are you scaling for innovation?
What’s next? How are you using AI? -
354: Getting Stakeholder Buy-in For Customer Research
How can you get stakeholders engaged in your CX research program? Forrester analyst Senem Biyikli combines her research expertise with practitioner interviews to offer best practices.
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353: CX4IT
Customer experience for IT (CX4IT) is a concept that transforms how IT operates, placing customers at its center. Forrester Principal Analyst Gordon Barnett explains how to build experience-driven IT organizations and why it matters. We discuss how CX pros can inspire, inform, and collaborate with IT leaders to achieve great CX for IT.
Featuring:
Gordon Barnett, Principal Analyst
Show Notes:
Customer experience for IT (CX4IT) is a concept that transforms how IT operates, placing customers at its center. Forrester Principal Analyst Gordon Barnett explains how to build experience-driven IT organizations and why it matters. We discuss how CX pros can inspire, inform, and collaborate with IT leaders to achieve great CX for IT.
We discuss:
Who are the “customers” in CX4IT?
Is there a specific definition of CX when it comes to IT offerings?
What are the benefits of CX4IT?
Do CX pros partner with IT to make CX4IT happen, or is this an opportunity space?
Does best-in-class CX4IT look the same in every organization?
How can CX pros approach the IT org to inspire change?
Read The Tech Executive’s Guide To CX4IT to learn more.