71 episodes
Growth Hack Papi Digital
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- Business
Growth Hack was created to help you spend less ad budget and return more revenue. We show the realities of marketing online and how quickly you can turn around a poor performing campaign. The purpose isn’t to scare you away from digital marketing but to show you how to implement simple tactics to get your maximum return. These won't be boring explanations, they're real stories of where campaigns have either failed or succeeded and we explain to you why. The show is hosted by Julian Espinosa from Papi Digital, the podcast features interviews from industry experts as well as solo episodes where Julian diagnoses each step in digital marketing.
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How Your Landing Page is Costing Your Sales
What steps do you take to diagnose a campaign that isn't working?
Something we don't hear about enough is landing pages. Is the message correct and does it match the ads?
Well on this episode of Growth Hack we go deep on Landing Pages and what businesses need to show in order to get a consumer to take action.
Jo Caruana is the founder and CEO of the Finesse Group. The Group's various arms work together to finesse every aspect of the client journey - from Storybrand messaging, content, PR and communications, to customer care training and business etiquette.
For more episodes and information, visit us at www.papidigital.com/podcast
Follow Papi Digital for Marketing Expertise and Insights on:
Facebook: www.facebook.com/PapiDigital
Linkedin: https://www.linkedin.com/in/julian-espinosa-growth-hacker/
Instagram: www.instagram.com/_papidigital/ -
Why Taking A Break is a Hack
Have you made it to releasing your 50th podcast episode? What about your 100th episode?
If you've reached or are close you know how much work is required on a weekly basis.
So why would taking a break be a hack? Well we bring on Kyla Carneiro, an ex-Spotify producer and podcaster who has had a show for seven years to teach us the magic of taking a break on your podcast.
Kyla has worked on Spotify shows like Living and Learning with Reba McEntire, The 33-and-a-third Podcast, and We Said What We Said with Rickey and Denzel, as well as independent shows like So it's a show?, a Gilmore Girls fan podcast.
For more episodes and information, visit us at www.papidigital.com/podcast
Follow Papi Digital for Marketing Expertise and Insights on:
Facebook: www.facebook.com/PapiDigital
Linkedin: https://www.linkedin.com/in/julian-espinosa-growth-hacker/
Instagram: www.instagram.com/_papidigital/ -
Marketing Meant for Humans Not Robots
As the internet has sophisticated itself, marketers have had to as well but it seems like all the conversation is around algorithms.
What is the latest algorithm hack? And while yes there are tricks we can do to improve views, conversions, clicks we've been losing what it means to market and create content for humans.
On this episode of Growth Hack we bring on Paige Worthy. Paige helps brands sell without feeling icky about their marketing. She works with unapologetically human businesses (run by people who give a sh*t) to create strategies, messaging, and copy grounded in radical empathy — by humans, for humans.
For more episodes and information, visit us at www.papidigital.com/podcast
Follow Papi Digital for Marketing Expertise and Insights on:
Facebook: www.facebook.com/PapiDigital
Linkedin: https://www.linkedin.com/in/julian-espinosa-growth-hacker/
Instagram: www.instagram.com/_papidigital/ -
Captivating Stories Lead To Conversions on First Visit
How many visits does it take for your customer to convert? I bet it's more than 5 visits and probably more like 10 to 20 before a customer takes action.
As the internet gets busier and we become more distracted we don't buy things without research and interruptions. This has landed us in a place where we need several more touchpoints to get consumers to buy.
On this episode of Growth Hack we bring on Cody Bramlett to teach us how he gets consumers to buy on a single touchpoint.
Cody is a “recovering personal trainer” turned eight-figure nutritional supplement brand owner. He also teaches other driven entrepreneurs how to profitably start, scale, and sell their own nutritional supplement brands through his coaching and mastermind called, Supplement Millionaire.
For more episodes and information, visit us at www.papidigital.com/podcast
Cody’s Mastermind: https://supplementmillionaire.com/mastermind/cart
Follow Papi Digital for Marketing Expertise and Insights on:
Facebook: www.facebook.com/PapiDigital
Linkedin: https://www.linkedin.com/in/julian-espinosa-growth-hacker/
Instagram: www.instagram.com/_papidigital/ -
Time for a break!
Well it’s been quite a journey over the last two years. Sometimes you do something for so long you don’t realize what you’ve accomplished.
This episode isn’t a Growth hack. It’s a reflection and a thank you to our listeners. Without you we couldn’t have made it this far.
Right now we are planning and recording some amazing episodes but we want to hear from you!
What topics haven’t we covered and what do you want to hear about!
Reach out to me on LinkedIn or message us through our website.
For more episodes and information, visit us at www.papidigital.com/podcast
Follow Papi Digital for Marketing Expertise and Insights on:
Facebook: www.facebook.com/PapiDigital
Linkedin: https://www.linkedin.com/in/julian-espinosa-growth-hacker/
Instagram: www.instagram.com/_papidigital/ -
Do You Know Why Your Customers Buy From You?
Why does a customer buy from you? This is probably one of the most critical questions you can ask yourself about your business.
Just in that one question alone is several key things you need to consider like who is your customer and what obstacles do they face.
On today's episode of Growth Hack we bring on Ryan Rhoten to share an exercise he has developed to help you answer these critical questions.
Ryan is the proprietor of The Distilled Brand, author of two books on branding and messaging, a StoryBrand guide, and the creator of the Brand Messaging System.
For more episodes and information, visit us at www.papidigital.com/podcast
Follow Papi Digital for Marketing Expertise and Insights on:
Facebook: www.facebook.com/PapiDigital
Linkedin: www.linkedin.com/company/papidigital
Instagram: www.instagram.com/_papidigital/