The GrowthTLDR podcast is a weekly interview series with both leaders and practitioners who have real knowledge to share on what it takes to grow a business. Unlike most podcasts, we don't just focus on tips and tricks. We get to know the real story behind their success. And we try to have fun while doing it. Sick and tired of the same old boring business chat? Then listen to an episode of the GrowthTLDR, you won't regret it. If you're interested in being on the show, e-mail firstname.lastname@example.org.
How to Grow a Company and Avoid Common Mistakes with Dennis Kelly of Postalytics #EP179
In this episode of the GrowthTLDR, we talk to Dennis Kelly, the CEO of Postalytics.
Postalytics is making direct mail part of the marketing automation playbook.
We talk to Dennis about why his previous company Boingnet pivoted to become Postalytics and how he knew it was time to make that change.
We asked Dennis about the common mistakes founders make, how he hires executives onto his leadership team, and the hardest part of growing a SaaS company.
How Unbundling & Rise of Digital Communities will impact B2B Growth #EP178
In this episode of the GrowthTLDR, we talk about how the unbundling of platforms like Craigslist, Reddit, and LinkedIn presents opportunities for digital communities to serve the needs of their audience better.
But what does this mean for B2B? We go through how you should think about unbundling and the rise in digital communities' popularity related to your companies' growth. We give examples of when you should consider starting a digital community and its benefits.
Customer Acquisition and Onboarding for Products with Horizontal Markets #EP177
In this episode of the GrowthTLDR, we get into how you do customer acquisition and onboarding for companies with horizontal markets. That means their product serves the needs of many customers.
We talk about the challenges of building a great onboarding flow with such a broad set of customers, why all products have some customer persona in mind, and examples of tactics used by product-led companies to fuel acquisition and improve user.
How do the best companies pick winning markets #EP176
In this episode of the GrowthTLDR, we cover a common question, how do the best companies pick winning markets.
We use Strava, the social network for athletes, and ask how they would pick who to build their go-to-market around.
We cover how they might access a market's profitability, what market they should build product features for, and how they should think about building a plan for audience growth.
Great Inputs Matter, Intentional Meetings, Rising CAC - #TheOneThing EP175
It's the "One Thing" on the GrowthTLDR where the hosts (Kieran Flanagan, Nicholas Holland, and Scott Tousley) cover an idea or observation they feel is worth sharing with the podcast listeners.
What you'll learn on this weeks episode:
- Why all great outputs in media need great inputs.
- Why you should be intentional about your 1:1 meetings.
- Your cost to acquire a customer will increase; you should expect it and plan for it.
Building a 12 Month Growth Plan as CMO of a Fast-Growing Company with Paul Cowan of Freshbooks #EP174
In this episode of the GrowthTLDR, we talk to Paul Cowan, the CMO of Freshbooks.
By listening to this show, you'll learn:
- How to think about building a 12 to 18-month plan as a new CMO of a fast-growth company.
- Understand how to test brand messaging by focusing on specific cities
- What channels to prioritize for growth
- With the cost to acquire a customer increasing across all marketing channels, what it means for the future of marketing.
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