How to create and measure an omnichannel ecommerce strategy with Kristen LaFrance The Marketing Intelligence Show

We’re thrilled to have Kristen LaFrance, Head of Resilient Retail at Shopify, on the Marketing Analytics Show. Kristen has interviewed and worked with a lot of retailers who successfully pivoted from offline to online.

Tune-in to learn how to:


Take your retail business from offline to online
Create an omnichannel strategy
Choose your marketing channels
Measure your omnichannel performance

Links mentioned in the show:


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