46 min

Internet Currency for Artists ft Chris Cooke, Ofro & Madan Gowri | Madras Medai Podcast Ep 04 Madras Medai Podcast

    • Music

Artists are struggling to make sense of this mess that is digital monetization. With new revenue streams emerging every other day, the artist of today must be ready to explore new paradigms to rake in the internet dollar.

Supported by The British Council, this series aims to act as a gateway to empower emerging artists within the music ecosystem and to explore new opportunities.


Digital monetization
A guide to growing your Digital presence
Algorithms are the new gatekeepers
Partnerships and Brand Building
Are labels still relevant?


Madan Gowri: https://www.youtube.com/channel/UCY6KjrDBN_tIRFT_QNqQbRQ
Madan Gowri is an Indian YouTuber who creates videos in the Tamil language. He is among the prominent social media influencers in the Tamil YouTube forum. He makes informative videos on various topics in his channel.

OfRo: https://en.wikipedia.org/wiki/OfRo
Rohith Abraham, known professionally as ofRo, is an Indian record producer and songwriter. He is most notably recognised for this work with independent artists like ADK, Arivu, Tenma, Asal Kolaar, Roshan Jamrock, Psychomantra, Ben Human, and many more.

Chris Cooke: https://30.ilmc.com/humans/361-chris-cooke

Chris Cooke is an editor, journalist, and media entrepreneur. He is co-Founder, MD, and Business Editor of CMU, a service provider to the music industry. Best known for its media – the CMU Daily, CMU Digest, CMU Trends, and Setlist podcast – the CMU business also provides training and consultancy to music companies and runs the CMU:DIY education programme for new talent. It also presents insight sessions at music conferences around the world and its own conference as part of The Great Escape showcase festival in Brighton each May.

Artists are struggling to make sense of this mess that is digital monetization. With new revenue streams emerging every other day, the artist of today must be ready to explore new paradigms to rake in the internet dollar.

Supported by The British Council, this series aims to act as a gateway to empower emerging artists within the music ecosystem and to explore new opportunities.


Digital monetization
A guide to growing your Digital presence
Algorithms are the new gatekeepers
Partnerships and Brand Building
Are labels still relevant?


Madan Gowri: https://www.youtube.com/channel/UCY6KjrDBN_tIRFT_QNqQbRQ
Madan Gowri is an Indian YouTuber who creates videos in the Tamil language. He is among the prominent social media influencers in the Tamil YouTube forum. He makes informative videos on various topics in his channel.

OfRo: https://en.wikipedia.org/wiki/OfRo
Rohith Abraham, known professionally as ofRo, is an Indian record producer and songwriter. He is most notably recognised for this work with independent artists like ADK, Arivu, Tenma, Asal Kolaar, Roshan Jamrock, Psychomantra, Ben Human, and many more.

Chris Cooke: https://30.ilmc.com/humans/361-chris-cooke

Chris Cooke is an editor, journalist, and media entrepreneur. He is co-Founder, MD, and Business Editor of CMU, a service provider to the music industry. Best known for its media – the CMU Daily, CMU Digest, CMU Trends, and Setlist podcast – the CMU business also provides training and consultancy to music companies and runs the CMU:DIY education programme for new talent. It also presents insight sessions at music conferences around the world and its own conference as part of The Great Escape showcase festival in Brighton each May.

46 min

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