175 episodes

Welcome to Market, Scale, Grow! This a podcast for ambitious teacherpreneurs looking to have a bigger impact on the work, find freedom and flexibility, and ultimately make more money! Each Saturday, join me for our Saturday Strategy Sessions! These short and actionable episodes are full of tips and strategies you can implement in your business right away. ⁣Hey, I’m Jenzaia... a tea-drinking, outdoor-loving momma on a mission to take the overwhelm out of marketing strategy and Facebook ads. Oh yeah… I’m also a teacher business owner JUST LIKE YOU! ⁣⁣After 6 years in the classroom, I had my son and while I was fortunate to have 9 months at home with him, I just knew the SAHM life wasn’t for me. To regain my sanity, I dove into my TPT store and created a mini-course for math teachers. Working on my business helped me regain a sense of self, so I could be the best mom, wife (and human) possible. ⁣⁣Then I found Facebook ads! I absolutely love the strategy behind marketing small businesses and totally nerd out on all things numbers & data! Since 2020, I’ve been helping teacher business owners grow their email lists and businesses using holistic marketing strategies as well as Facebook ads. ⁣⁣I hope you'll join me on this journey!

Market, Scale, Grow: Facebook Ad Marketing Strategy for Teacherpreneurs Jenzaia

    • Business

Welcome to Market, Scale, Grow! This a podcast for ambitious teacherpreneurs looking to have a bigger impact on the work, find freedom and flexibility, and ultimately make more money! Each Saturday, join me for our Saturday Strategy Sessions! These short and actionable episodes are full of tips and strategies you can implement in your business right away. ⁣Hey, I’m Jenzaia... a tea-drinking, outdoor-loving momma on a mission to take the overwhelm out of marketing strategy and Facebook ads. Oh yeah… I’m also a teacher business owner JUST LIKE YOU! ⁣⁣After 6 years in the classroom, I had my son and while I was fortunate to have 9 months at home with him, I just knew the SAHM life wasn’t for me. To regain my sanity, I dove into my TPT store and created a mini-course for math teachers. Working on my business helped me regain a sense of self, so I could be the best mom, wife (and human) possible. ⁣⁣Then I found Facebook ads! I absolutely love the strategy behind marketing small businesses and totally nerd out on all things numbers & data! Since 2020, I’ve been helping teacher business owners grow their email lists and businesses using holistic marketing strategies as well as Facebook ads. ⁣⁣I hope you'll join me on this journey!

    169 | 3 Simple Ways to Boost Sales without Selling

    169 | 3 Simple Ways to Boost Sales without Selling

    Imagine unlocking the secrets to fueling your sales engine without ever feeling like you're just pushing a product. That's exactly what we're tackling this week, as we reveal how to weave non-selling strategies into your business tapestry to boost sales, particularly when wallets are tightening, and trust is at a premium. We’re not just talking theory; we're giving you concrete, actionable advice to enrich your content, fortify your sales funnels, and expand your reach through savvy collaborations. Whether you're a seasoned entrepreneur or just starting out, these insights are designed to help you cultivate a relationship with your audience that's built on value, expertise, and trust.

    In this episode, we cover:
    ✨ The Power of Consistent Nurture Content  [05:25]
    ✨ Growing Your Email List Effectively [08:31]
    ✨ Leveraging Collaborations for Growth [15:00]
    __________________

    Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
    Email Me → support@jenzaiadimartile.com
    Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

    • 18 min
    168 | Navigating Failed Launches

    168 | Navigating Failed Launches

    Embark on a journey through the rollercoaster of a failed launch as we unravel the emotional gamut of email registrations and the art of lead acquisition. We'll share personal stories and insights on the highs and lows of launching, emphasizing the necessity of A/B testing ad copies and images, understanding conversion rates, and setting the proper budget for lead costs. Faced with the aftermath of a launch that didn't soar as expected, we grapple with the decision to either fold or fight on, and I'll let you in on my take on this conundrum. It's a candid look at the trials faced when things don't go as planned and the resilience needed to push through.

    When ads aren't in the cards, how do you engage and convert? That's the riddle we tackle in a dynamic discussion on bolstering sign-ups and maintaining the buzz for live events. Discover the transformative power of email campaigns and live social media interactions that don't just sell but provide real value. I'll walk you through my strategy for leveraging these tools to create an event experience that's not just successful but truly memorable. From the tactical use of data to the magic of interactive content, we'll explore how to ensure attendees leave feeling personally enriched, turning a one-time event into a lasting impression.

    In our final heart-to-heart, we dissect the crucial role of messaging in sealing the deal post-launch. I'll divulge how consistent communication and high-quality content can make or break customer relationships, and how a clear articulation of your service's benefits can resonate with clients' deepest needs and aspirations. Sharing a page from my own playbook, I reflect on my transition from educational product sales to specialized Facebook ad services, proving the power of a strategic pivot. Join us for this episode, rich with strategies and stories that will arm educators and entrepreneurs with the tools to triumph in the face of adversity.

    In this episode, we cover:
    ✨ Understanding Launch Breakdown Points [00:06 ]
    ✨ Maximizing Engagement and Registrations [08:17]
    ✨ Crafting Compelling Messaging [16:10]
    ✨ Persistence, Pivot, and Planning [21:50]
    __________________

    Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
    Email Me → support@jenzaiadimartile.com
    Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

    • 30 min
    167 | Advantage+ Audiences and Other Targeting Recommendations

    167 | Advantage+ Audiences and Other Targeting Recommendations

    Ready to harness the power of AI to supercharge your Facebook ads? Today, I'm peeling back the curtain on Facebook's Advantage+ features, the game-changing tools that are reshaping advertising as we know it. We're digging into how AI can optimize everything from audience selection to budget allocation, ensuring your ads not only reach the right eyes but also resonate on a deeper level. Whether you're a seasoned marketer or just dipping your toes into the digital ad pool, get ready for a treasure trove of strategies that promise to elevate your campaigns to new heights of efficiency and effectiveness.

    As we unpack the intricacies of Advantage+ audiences and beyond, I'll share the ins and outs of my adventures with these advanced targeting methods. We'll compare the new offerings to traditional audience settings, exploring the nuances of age range options and exclusions, and when it might be best to let AI take the wheel—or when a hands-on approach is preferred. From refining your warm audience campaigns to extending your reach with lookalikes, this session is teeming with insider tips and firsthand experiences that could very well be the ace up your marketing sleeve.

    In this episode, we cover:
    ✨ Introduction to Advantage+ AI  [00:06]
    ✨ Implementing Advantage+ Audiences [03:42]
    ✨ Evaluating Performance: Advantage+ vs. Original Audiences [06:20]
    ✨ Best Practices and Final Thoughts [10:43]
    __________________

    Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
    Email Me → support@jenzaiadimartile.com
    Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

    • 14 min
    166 | The Power of a Waitlist (and Other Tips for Spending Less on Ads)

    166 | The Power of a Waitlist (and Other Tips for Spending Less on Ads)

    Join us for an insightful episode where we delve into the power of waitlists and other effective marketing strategies. Discover how waitlists can create anticipation, gauge audience interest, and nurture your warmest leads. Learn valuable techniques to stack your waitlist with bonuses, provide early access, and potentially offer discounts. Uncover how combining these tactics with a waitlist can not only build relationships but also lower your ad costs by targeting engaged audiences.

    In this episode, we cover:
    ✨ Harnessing the power of waitlists  [03:00]
    ✨ Strategies for effective waitlist management [05:37]
    ✨ Creating urgency and maximizing impact [09:19]
    ✨Lowering ad costs with waitlist engagement [15:30]
    __________________

    Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
    Email Me → support@jenzaiadimartile.com
    Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

    • 17 min
    165 | When Your Lead Generation Ad Isn't Converting [Case Study]

    165 | When Your Lead Generation Ad Isn't Converting [Case Study]

    Have you hever had a lead generation campaign NOT get the results you were hoping for?

    This week, we're dissecting a struggling lead generation campaign I ran recently.  In this case study, I share the problems we faced with the practical solutions we implemented to turn the campaign around.

    From the crucial first steps of campaign setup to the testing of images, ad copy, and headlines, I walk you through a real-life scenario that faced high CPMs and low conversion rates.

    I'm hoping that by listening in, you'll learn to identify weak spots in your campaign and gain the knowledge to perform precision tweaks that will breathe new life into your digital marketing strategies.


    In this episode, we cover:
    ✨ Ways to Quickly Identify Red Flags in Campaign Performance  [03:01]
    ✨ Strategies for Testing and Improving Your Campaigns
    ✨ Tips for Enhancing Landing Page Conversion Rates [13:58]
    __________________

    Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
    Email Me → support@jenzaiadimartile.com
    Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

    • 22 min
    164 | 5 Red Flags to Watch Out for When Hiring an Ads Manager

    164 | 5 Red Flags to Watch Out for When Hiring an Ads Manager

    Are you ready to hand off your ads management but don't want to make a bad hire?  Ads are hard enough without having to wonder if the expert you hired is doing a good job.

    In this week's Saturday Strategy Session, we'll chat about five red flags that scream 'RUN' when talking with a potential ads manager.  I'll be sharing the wisdom I've gained from my own evolution as a Facebook ad strategist . Plus, we'll talk about why a holistic digital marketing strategy is not just preferable but necessary, and how an ads manager with a keen eye for detail can make or break your growth trajectory.

    In this episode, we cover:
    ✨ Questionable Guarantees [01:54]
    ✨ Unrealistic Timelines [07:36]
    ✨ Premature Readiness [10:29]
    ✨ Transparency on Failures [13:24]
    ✨ Neglecting External Metrics [15:47]
    ✨ Insights on Hiring an Ads Manager [19:02]
    __________________

    Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
    Email Me → support@jenzaiadimartile.com
    Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

    • 23 min

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