299 episodes

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today.

Marketing School - Digital Marketing and Online Marketing Tips eric@growtheverywhere.com (eric@growtheverywhere.com)

    • Marketing

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today.

    7 E-commerce Trends for 2020 | Ep. #1304

    7 E-commerce Trends for 2020 | Ep. #1304

    In episode #1304, we share the top e-commerce trends for 2020 that you also want to tap into. We tell you how to use up and down-sales in your funnel, allow users to buy through chat, employ push notifications, and much more! Tune in to hear how the landscape of paid ads in e-commerce is changing!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Seven E-Commerce Trends for 2020.  [00:31] Maximize your revenue by adding up-sales and down-sales throughout your funnel.  [01:08] Get users to buy through chat by using applications like ManyChat or MobileMonkey.  [01:36] How paid ads are changing in e-commerce, just look at Google and Olay’s partnership.  [02:58] Leverage the data that you have to personalize the customer experience. [03:31] Use push notifications to send people back to your e-commerce site. [04:21] Create seamless experiences in-store and offline. [05:04] Consider a re-marketing ad for those who don’t buy or abandon their carts.   [05:44] That’s it for today! [05:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode:
    ManyChat MobileMonkey Olay  Ezra Firestone Leave Some Feedback:
     
    What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review.  
    Connect with Us: 
    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

    • 6 min
    The 7 Best Marketing Conferences 2020 | Ep. #1303

    The 7 Best Marketing Conferences 2020 | Ep. #1303

    In episode #1303, we give you a list of the marketing conferences that are not to be missed! From content and inbound marketing to everything technological and digital – there is a conference for each of your needs as an online marketer. Tune in to hear about the exciting marketing events that will be hosted by Marketing School!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: The Seven Best Marketing Conferences to Attend in 2020.  [00:33] Hear where to learn from the best content marketers in the world.  [00:51] The different locations where the Traffic & Conversion Summit will be held.  [01:35] Why INBOUND is a not-to-be-missed event for inbound marketing strategies.  [01:55] Check out one of the many global Affiliate World conferences.  [02:39] Learn about new marketing technologies at the Gartner Marketing Symposium.  [02:54] The unique Marketing School event hosted by Eric and Neil! [03:51] Attend the Adobe SUMMIT for everything digital marketing and more.  [04:15] That’s it for today! [04:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode:
    Content Marketing World Traffic & Conversion Summit INBOUND  HubSpot Affiliate World Gartner Marketing Symposium Marketing School Adobe SUMMIT Leave Some Feedback:
     
    What should we talk about next? Please let us know in the comments below.  
    Did you enjoy this episode? If so, please leave a short review.  
     
    Connect with Us: 
    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

    • 5 min
    Your Site May Be Fined $15,000+ By The US Government. Here's How To Avoid That. | Ep. #1302

    Your Site May Be Fined $15,000+ By The US Government. Here's How To Avoid That. | Ep. #1302

    In episode #1302, we talk about the possible fine the US government can give your website! If your site is not accessible and user-friendly for individuals with disabilities, you may find yourself in a sticky situation! Tune in to hear some good ways, paid and free, to avoid incurring these costs. 
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How To Avoid a $15,000 Fine from the US Government! [00:39] Section 508 of the Department of Justice and how this relates to you. [01:15] The common occurrence of these types of fines. [01:38] Free and paid tools for making your website more accessible. [03:12] That's all for today! [03:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode:
    Accessibe Accessibility for WordPress Leave Some Feedback:
     
    What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review.  
    Connect with Us: 
    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

    • 4 min
    Do Podcast Ads Actually Work? | Ep. #1301

    Do Podcast Ads Actually Work? | Ep. #1301

    In episode #1301, we discuss whether podcast ads actually work! Advertising placements on podcasts are typically hard to track and there are definitely scenarios in which you will struggle to see results. The main lesson here is to find a platform and audience that suits your offer. Tune in to hear about clever ways to get your name out there.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Do Podcast Ads Actually Work? [00:34] What podcast ads are and why most do not work. [01:23] The key to podcast ads: relevant content to the platform. [02:01] Some examples of top brands who advertise on podcasts.  [03:20] Consider creating your own podcast as a means of advertising! [03:42] Different spots to monetize and making these relatable.  [04:12] That's it! [04:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode:
    Top Brands Advertising on Podcasts Squarespace Rocket Mortgage ZipRecruiter CashApp Stamps Audible Casper DreamHost Tim Ferriss Joe Rogan Leave Some Feedback:
     
    What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review.  
    Connect with Us: 
    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

    • 4 min
    Warren Buffett Sold All Of His Newspaper Businesses for $140M (What This Means) | Ep. #1300

    Warren Buffett Sold All Of His Newspaper Businesses for $140M (What This Means) | Ep. #1300

    In episode #1300, we talk about why Warren Buffett sold all of his newspaper businesses! It is quite commonly understood that newspaper media is not a growing space and we see this with the amount of journalism graduates who struggle to find work. Buffett and Berkshire Hathaway have been making some shrewd moves in order to set themselves up for the future. Tune in to hear how!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Why Warren Buffett Sold All of His Newspaper Businesses for $140 Million. [00:58] The news media landscape currently and what online platforms have done. [02:01] How Berkshire Hathaway lent money to Lee Enterprises. [02:46] The potential or lack thereof for newspapers and Lee's extreme measures. [03:11] New media and making use of out of journalists for your empire. [04:01] Other options that Berkshire Hathaway might have in mind. [04:43] That's it for today! [04:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode:
    Warren Buffett Lee Enterprises Berkshire Hathaway Leave Some Feedback:
     
    What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review.  
     
    Connect with Us: 
    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

    • 5 min
    Trump Spent $19.4M On Facebook Ads in 2019 (Our Thoughts) | Ep. #1299

    Trump Spent $19.4M On Facebook Ads in 2019 (Our Thoughts) | Ep. #1299

    In episode #1299, we discuss how Donald Trump spent over $19 million on Facebook advertising in 2019! This huge amount of money, that dwarfs the democratic budget, is symptomatic of the current media and marketing landscape. Join us to hear about the lessons that can be learned from this example.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How Donald Trump Spent $19.4 Million on Facebook Ads in 2019. [00:44] The Guardian article that sparked today’s episode. [01:45] Long-term implications of these kinds of tactics with the growth of AI. [02:27] How data is being used to change people's perceptions. [03:48] Manipulation is ever-present in media and marketing; what can you learn? [05:04] Awareness and positivity in the advertising space. [05:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode:
    Donald Trump The Guardian 'One Year Inside Trump's Monumental Campaign' Bloomberg Leave Some Feedback:
     
    What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.  
    Connect with Us: 
    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

    • 6 min

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