68 episodes

Your weekly source of case-based stories about marketing growth from local to global brands like Google, Vodafone, SAP, IKEA, Uber, and many more. Join Espree Devora as she interviews the people behind successful, integrated marketing campaigns, and discuss the latest news, tools, strategies, and techniques that’ll give your digital marketing the edge.

Marketing Scoop Podcast SEMrush

    • Marketing

Your weekly source of case-based stories about marketing growth from local to global brands like Google, Vodafone, SAP, IKEA, Uber, and many more. Join Espree Devora as she interviews the people behind successful, integrated marketing campaigns, and discuss the latest news, tools, strategies, and techniques that’ll give your digital marketing the edge.

    3.5 How to Grow Revenue to Over 800k With Educational Product Behind the Brand

    3.5 How to Grow Revenue to Over 800k With Educational Product Behind the Brand

    Today we are spotlighting Iman Gadzhi, Founder of IAG Media & Grow Your Agency. He has guided his clients to increase revenue to close to a million dollars with little additional overhead. His company helps coaches and e-commerce businesses scale to seven and eight figures through paid traffic and sales funnels. He discusses how to build an educational component within any type of brand to increase revenue and improve customer retention.

    • 22 min
    3.4 SAP on Growing Branded Podcast to 16k Downloads Using Influencer Marketing

    3.4 SAP on Growing Branded Podcast to 16k Downloads Using Influencer Marketing

    Amisha Gandhi VP, Marketing & Communications. Founder of the SAP Global Influencer Program on ROI Driven Influencer Marketing: Marketing Scoop Podcast by SEMrush

    • 27 min
    3.3 How Dell Boomi Boosts Customer Retention with Meaningful Brand Events

    3.3 How Dell Boomi Boosts Customer Retention with Meaningful Brand Events

    Tania Mushtaq, Head of Marketing of Dell Boomi Asia Pacific and Japan, on How to Produce a Customer-Centric Event to Evangelize Your Brand: Marketing Scoop Podcast by SEMrush
    Today we are spotlighting Tania Mushtaq of Dell Boomi. The intelligent, flexible, and scalable Boomi platform unites your digital ecosystem to accelerate business outcomes. She discussed the core principles of producing a meaningful event for your brand that leads to higher customer retention and referrals. “Marketing is B to Me”.
    Key Principles:
    - Right Content.
    - Right People to deliver that content.
    - Right Place. The location needs to be accessible.
    - Set Expectations. Do not over promise and underdeliver.
    Marketing Scoop Podcast by SEMrush is a WeAreTech.fm production.
    Host, Espree Devora
    https://twitter.com/espreedevora
    https://www.linkedin.com/in/espree
    Guest, Tania Mushtaq of Dell Boomi
    https://twitter.com/tanmushi
    https://www.linkedin.com/in/tania-mushtaq-63b11026
    Credits:
    Produced by SEMrush and WeAreTech.fm * Hosted by Espree Devora* Story produced, Edited and Mastered by Adam Carroll * Shownotes by Karl Marty * Team Support by Janice Geronimo * music by Epidemic Sound 

    • 28 min
    3.2 How to Double The Business in 34 Days by Listening to Your Customers

    3.2 How to Double The Business in 34 Days by Listening to Your Customers

    Today we are spotlighting Eric Carlson of Sweat Pants Agency talking about doubling conversions in 34 days for the purveyors of role-playing murder-mystery games (Hunt a Killer) by using Facebook’s campaign budget optimization and adding steps to marketing.

    • 28 min
    3.1 How to Increase Conversions and Efficiency from your Facebook and Instagram Ads

    3.1 How to Increase Conversions and Efficiency from your Facebook and Instagram Ads

    Welcome to Marketing Scoop Podcast by SEMrush!
    Today we are spotlighting Terry Rice - Digital Marketing Expert-in-Residence at Entrepreneur. His experience includes consulting roles at both Adobe and Facebook. In addition to working with established companies, he serves as a startup mentor at organizations including Techstars and the NYU Entrepreneurial Institute.
    Facebook & Instagram are great to find qualified leads, but the ads' performance depends on whether or not you have a winning strategy. Terry will run you through the best practices on how to increase conversions and efficiency from your Facebook and Instagram ads.
    Marketing Scoop Podcast by SEMrush is a WeAreTech.fm production.
    Host, Espree Devora
    https://twitter.com/espreedevora
    https://www.linkedin.com/in/espree
    Guest, Terry Rice of Entrepreneur
    https://twitter.com/itsterryrice
    https://www.linkedin.com/in/terry-rice/
    Links Mentioned:
    Terry Rice Website, https://www.terryrice.co/
    Entrepreneur, https://www.entrepreneur.com/
    SEMrush, https://www.semrush.com/
    Google Optimize, https://optimize.google.com/optimize/home/
    Facebook Insights, https://web.facebook.com/business/insights/tools/audience-insights
    Dollar Shave Club, https://www.dollarshaveclub.com/
    BEAR Powerfood, https://www.bearpowerfoods.com/
    Credits:
    Produced by SEMrush and WeAreTech.fm * Hosted by Espree Devora* Story produced, Edited and Mastered by Adam Carroll * Shownotes by Karl Marty * Team Support by Janice Geronimo * music by Epidemic Sound 

    • 38 min
    10 [Special Edition] How Marketers Can Create Brand Communities - WeWork

    10 [Special Edition] How Marketers Can Create Brand Communities - WeWork

    In this session by Tim Salau, The WeWork's Evangelist, shares how marketers can build loyal Brand Communities by leveraging the PIE principle: Purpose, Influence, and Experiences.

    Takeaways:
    - How to build a Brand Community
    - Why building a Brand Community is important
    - Practical examples of great brands who have loyal Brand Communities

    Find out more about the podcast here:
    https://www.semrush.com/podcast/

    • 11 min

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