50 episodes
Marketing Your Purpose: A podcast for purpose-driven entrepreneurs, marketers and work from home boss babes! Austin Kapur of Plum & Parcel
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Are you an entrepreneur or marketing/PR gal that is tired of crafting campaigns and pitching stories that don’t feel purposeful? Does your current place of business need a better marketing and PR strategy to break through the darkness? Do you desire to drive more light into this world by sharing your purpose-driven products, services and/or gifts, but don’t know where to start? If any of this resonates, you’re in the right place.
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Hi, I’m Austin and not long ago, I was right there with you, fighting the tension between showing up well in and outside of my corporate workplace, and consistently creating campaigns and telling stories that broke through the darkness. I was rundown, lost and in need of more joy and light in my life as a busy working wife, mama, daughter, sister, friend… you know, all the roles.
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Thankfully, I found inspiration from other boss babes fast (and you can too)! After being directed to reevaluate my long-term priorities and goals, including bringing my whole self, kiddos and all, plus my art for purpose-driven storytelling to the workplace, I established flexible work with amazing companies and team members who were (and are) on board with my mission.
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*Cue: Plum & Parcel, an integrated marketing and communications agency, that enables intentional, purpose-driven businesses to be seen and heard. Go check us out at plumandparcel.com!*
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As a fellow small business owner, marketer and WFH wife, mama, daughter, sister, friend, I know you are exactly where you need to be. I hope you will leave each episode feeling encouraged to express and be your true self in and outside your workplace, while communicating with purpose on behalf of the business(es) you serve.
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Inside this podcast you will find:
• Basic, integrated marketing and PR tips that break through the darkness
• Thoughtful plans to help you launch and sustain your purpose-filled thing
• And, encouragement in helping you live by your values, in and outside your workplace
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So, friend, if you’re ready to drive more light into this world by simply marketing YOUR purpose, turn up the volume, grab your coffee and let’s dig in.
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Wanting more? Join my email list at plumandparcel.com and connect with my team and me on Instagram: @plumandparcel.
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Be the first to know when an episode drops, and hear what’s on the horizon for P&P, including fun freebies, marketing tips and e-course offerings. See you there!
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50 | Year Mark Celebration + Personal Update
One year ago, I setoff on a crazy adventure.
I started a podcast, and recorded myself talking into a weird bulging mic for ~30 minutes every single week. 😵
Over the course of 365 days, I covered topics I'd been waiting to share with a broader audience for years.
From strategic planning to content batching to marketing and PR differences… You know, the simple things in a communication girl's life. 💁♀️
I am amazed by what we accomplished in 50 weeks (yes, I took 2 weeks off in the year), but I'm also ready for how we can improve.
Although, our most streamed episode received over 150 listens in the first day, and 8 lovely guests brought overwhelming awareness to the podcast, there's still a lot we can do, and we're excited to get started. 💪
However, as the podcast grows and priorities shift, the same goes for life…
With this major accomplishment, we've decided to take six weeks off from podcasting, email newsletters and social media posts to celebrate summer. 🥳
While we know that consistency is key to success, so is resting and resetting.
We'll be doing that amid chasing kiddos across open fields and attempting to catch them in lukewarm swimming pools. What will you be doing this summer? 😜
Lookout for Season 2 of the Marketing Your Purpose podcast this fall when we're back with fresh marketing tips, and incredible guests.
Thank you for being such a BIG support to us over this last year!
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LINKS:
Join our email list: plumandparcel.com
Follow us on Instagram: @plumandparcel
Connect with Austin on LinkedIn: austinkapur -
49 | How to Create and Manage a Flexible Schedule
FUN FACT: About 90% of the time, my MYP podcast episodes are scripted… but this week, it's time to get vulnerable 😳
Over the past two years (since the birth of my son), I’ve been working on creating and managing a flexible schedule… and, it has been a long time coming.
Since opening Plum & Parcel 10 years ago, a lot has changed. From my client base, to bringing on multiple contractors, to going back to the corporate world and growing a family. 🫣
It’s been a whirlwind of a decade!But like my friend Desiree, who I spoke with in our episode last week, I get the opportunity to play a very practical role in my house with my two (almost three) kiddos.
Now, with my time being more limited, it's time to start prioritizing how I spend it. ⌛ If you're a working mama, you know where I'm coming from!
This week I'm chatting unscripted through how I am creating and managing a flexible schedule in my business. 📅 And, how you can too!
If you have a few minutes to spare in your busy schedule, plug those headphones in. 🎧 It’s time to dive in!
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LINKS:
Download the Marketing Focus Framework HERE
Snag your free One Page Marketing Plan HERE
Listen to other popular MYP episodesEpisode 23 | Annual Planning & Goal Reset | How to Include All of You in Your Goals
Episode 7 | How I Juggle Motherhood and Business
Episode 26 | Your 40-Hour Work Week Reboot | 4 New Rules to Find Balance This Year
Join our email list: plumandparcel.com
Follow us on Instagram: @plumandparcel
Connect with Austin on LinkedIn: austinkapur -
48 | Bachelorette Alum Desiree Siegfried on Why She Chose Homeschooling and Ministry over Business
By now, I assume you've probably heard a bit about the Bachelor franchise.
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As a seasoned reality TV connoisseur, Bachelorette season 9 lead Desiree Siegfried (previously Desiree Hartsock) was one of my favorites, which is why I asked her to join me on the podcast this week. 🤗🎙
Although the Bachelorette was just the beginning of a beautiful journey that led her to becoming a:
Homeschooling mom of almost three 👩👦👦🤱,
Writing her memoir, The Road to Roses📚,
Launching her podcast, Do You See?🎙 and,
Starting Prayer Doves, a prayer community and online shop 🕊️
Des and I first connected over an influencer campaign nearly 10 years ago. A lot has changed since Desiree made her TV appearance in 2013, and accepted that partnership request. 👪
It's a great reminder that roles and priorities shift all.the.time, and how we choose to respond to those nudges and requests is what sets us apart.
If you're interested to hear what Desiree is focused on in this season + how she's chosen to use her platform since going on the Bachelorette, tune into EP 48! 🎧
You won't want to miss it 🌹
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LINKS:
Connect with Desiree at www.DesireeSiegfried.com.
Listen to the Do You See? Podcast
Follow Desiree on Instagram at @desireesiegfried
Book a free 15-minute discovery call with Austin: https://bit.ly/chat-with-austin
Join the Marketing Your Purpose FB community: facebook.com/groups/marketingyourpurpose
Join our email list: plumandparcel.com
Follow us on Instagram: @plumandparcel
Connect with Austin on LinkedIn: austinkapur -
47 | Marketing Through The Seasons | Your 12 Month Replay | Summer Edition
Here's the reality…
If you're based in the U.S., you're heading into the summer. And, if you have kids, you know what that means.🍦
Although summer can be labeled as a season of disruption as normal routines get a little “out of whack”, it's also one of rest.
YES, I HAVE GREAT NEWS! 🥳
Due to consumer spending trends, many brands take a short hiatus from marketing externally during the summer. Well, unless you sell swimsuits or are in the suntan lotion industry. 🕶️
Instead of spinning out new products or making big announcements, it's time to slow your roll and work behind-the-scenes for the following seasons! 🐌
If you're wondering what that means, I'm giving you a little synopsis on how to plan your marketing for Spring, Summer, Winter and Fall on the podcast.
Ongoing marketing and PR is non-stop hard-work and it’s important we carve out rhythms in our marketing, so we have time ourselves to rest. 😮💨
I'll be walking you through what to expect and how to plan each of your months marketing… from January to December!
As you listen to this episode, acknowledge the months that sounded good for you to find some extra time for yourself and family. 💖
Here is your 12-month marketing replay!
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LINKS:
Snag your free One Page Marketing Plan HERE
Listen to Episode 4: How to Build a One-Page Marketing Plan in 7 Easy Steps
Learn more about annual planning with Austin in Episode 23
Systemize your marketing with Austin and Chelsi Jo in Episode 41
Book a free 15-minute discovery call with Austin: https://bit.ly/chat-with-austin
Join the Marketing Your Purpose FB community: facebook.com/groups/marketingyourpurpose
Join our email list: plumandparcel.com
Follow us on Instagram: @plumandparcel
Connect with Austin on LinkedIn: austinkapur -
46 | Dreaming Small to Achieve Big | A Conversation About Purpose, Passion and Impact with Liz Bohannon
A lot can happen in a decade, which is how long it's been since I first met my friend Liz Bohannon!
Liz is a social entrepreneur (best known for co-founding and leading Sseko Designs), a bestselling author, speaker, podcast host, AND a past client of P&P.
Watching Liz's platform grow from near and far over the past decade has been wildly incredible, especially getting to play a small part in it.
Although it seems Liz has done it all, she did start somewhere.
She wrote a fantastic book called Beginners Pluck to recount her small beginnings and teach us women how to lean into a season of new.
That we bring magic into our own lives and businesses because we are beginners, NOT in spite of it!
And in today's episode, she expands on her book and the art of dreaming small to achieve big, so you can too.
If you've been looking for a sign to start something new, grab those headphones.
Come hangout with Liz and me on this week's episode of the Marketing Your Purpose podcast, and embrace your Inner Beginner. See you there!
Want more after this episode? Go listen to Episode 28: What Does It Look Like to Be Socially Conscious & Missional? A whole episode dedicated to Liz.
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LINKS:
Learn more about Liz and what she’s all about: https://www.lizboho.com/about
Grab a copy of Liz’s book, Beginners Pluck: https://amzn.to/3V70Hcr
Book a free 15-minute discovery call with Austin: https://bit.ly/chat-with-austin
Join the Marketing Your Purpose FB community: facebook.com/groups/marketingyourpurpose
Join our email list: plumandparcel.com
Follow us on Instagram: @plumandparcel
Connect with Austin on LinkedIn: austinkapur -
45 | 5 Things to Do Every Monday For Your Marketing With Less Than 2 Hours
Now we know Mondays can get a bad rap…
This past three-day weekend being an exception 🇺🇸
But over here, the first day of the week is almost always a breeze when all of P&P's marketing is teed up for the next 5-7 days before we even hit lunch 💯
Trust me, this rhythm didn't happen overnight.
It took recognizing the clunky, inefficient hours I was spending on the same things every week to get to this place… 😬
Plus, the need to build an effective Monday morning marketing system that flowed seamlessly.
Now, this 5-step process is so routine, I could do it blindfolded 🙈
KIDDING (but maybe not).
I LOVE knowing exactly what's happening on a bare minimum basis with P&P's marketing, so I can review, finalize and move on by noon every Monday morning. 🙌And now you can too.
So, if you're ready to create your Monday morning workflow to help your marketing become more streamlined…
You need to tune into this episode! Take a listen 🎧
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LINKS:
Download the free Marketing Focus Framework: plumandparcel.com/marketing-focus-framework
Download the free One-Page Marketing Plan: plumandparcel.com/one-page-marketing-plan
Book a free 15-minute discovery call with Austin: https://bit.ly/chat-with-austin
Join the Marketing Your Purpose FB community: facebook.com/groups/marketingyourpurpose
Join our email list: plumandparcel.com
Follow us on Instagram: @plumandparcel
Connect with Austin on LinkedIn: austinkapur
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