21 min
Markku Mäenpää: The Smart Store Concept A² Insights
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- Business
Join us for an enlightening episode as our expert Ville, sits down in the studio with FMCG guru Markku Mäenpää. Together they explore the future of the physical stores; the revolutionary smart store concept.
Markku has many years of experience working for retailers, advertising agencies, and now has been successfully running his own company for the past 8 years as the CEO of Merkantics. Merkantics hosts the annual What's Going On in Retail seminar which features experts from across the FMCG industry. Even though he's not working directly on the concept, Markku finds the topic widely interesting and important for the whole of FMCG landscape.
Together, Markku and Ville give us a comprehensive introduction into the smart store concept discussing the benefits, the challenges, and the current status of the concept across Europe.
Also discussed is the different technology involved in smart stores and how they are also affected by the shopping behavior of different segments and markets.
Markku shares his insights from a recent conference in Barcelona, Spain featuring these concepts. Finally, he shares his thoughts on the realities of the smart store concept, and many other valuable insights on what the future has in store (or what the store might have in the future).
Join us for an enlightening episode as our expert Ville, sits down in the studio with FMCG guru Markku Mäenpää. Together they explore the future of the physical stores; the revolutionary smart store concept.
Markku has many years of experience working for retailers, advertising agencies, and now has been successfully running his own company for the past 8 years as the CEO of Merkantics. Merkantics hosts the annual What's Going On in Retail seminar which features experts from across the FMCG industry. Even though he's not working directly on the concept, Markku finds the topic widely interesting and important for the whole of FMCG landscape.
Together, Markku and Ville give us a comprehensive introduction into the smart store concept discussing the benefits, the challenges, and the current status of the concept across Europe.
Also discussed is the different technology involved in smart stores and how they are also affected by the shopping behavior of different segments and markets.
Markku shares his insights from a recent conference in Barcelona, Spain featuring these concepts. Finally, he shares his thoughts on the realities of the smart store concept, and many other valuable insights on what the future has in store (or what the store might have in the future).
21 min