69 episodes

Interviews and updates at the intersection of marketing, data, privacy, and technology. With an eye on a human-centric, demand-led future in which transparency, control, and personal agency play a crucial role.

Sergio Maldonado (host) is a dual-qualified lawyer, LL.M in IT & Internet Law, CIPP/E, and PrivacyCloud CEO.

Masters of Privacy is hosted and maintained by PrivacyCloud.

Masters of Privacy PrivacyCloud

    • Business

Interviews and updates at the intersection of marketing, data, privacy, and technology. With an eye on a human-centric, demand-led future in which transparency, control, and personal agency play a crucial role.

Sergio Maldonado (host) is a dual-qualified lawyer, LL.M in IT & Internet Law, CIPP/E, and PrivacyCloud CEO.

Masters of Privacy is hosted and maintained by PrivacyCloud.

    Alan Chapell: The many struggles of Google’s Privacy Sandbox, and how to deploy it in compliance with EU and US privacy laws

    Alan Chapell: The many struggles of Google’s Privacy Sandbox, and how to deploy it in compliance with EU and US privacy laws

    Can Google overcome competition and performance concerns to make the Privacy Sandbox a reality? Does it really matter in terms of privacy compliance, in the face of the EU ePrivacy Directive? How would Universal Opt-Outs affect the Topics API in the US?
    Alan Chapell is outside privacy and AI counsel for dozens of AdTech and Mart¿Tech companies. He started his career in the digital space in 1997 at Jupiter Research and is now the principal analyst at The Chapell Report, which is a monthly report focusing on the intersection between privacy, competition, addressability and AI in the digital media space. 
    Mr. Chapell is board chair of the Network Advertising Initiative, the premier trade association for 3rd party AdTech marketplace. He is also an accomplished musician. His band, “Chapell”, is about to release their 7th album, “The Underground Music Show”, on all major streaming services.
    References:
    Chapell & Associates and The Chapell Report UK Competition and Markets Authority update report (April 2024) on Google Chrome’s implementation of the Privacy Sandbox Privacy Sandbox (documentation) CNIL’s report on the Privacy Sandbox (July 2023)  Global Privacy Control (Universal Opt-Out Mechanism)
    Peter Craddock: Could core advertising components fall under the “strictly necessary” exception in the ePrivacy Directive? (Masters of Privacy) Network Advertising Initiative Chapell on Spotify

    • 30 min
    Stephen Almond (ICO): data protection law as a primary tool to ensure AI governance

    Stephen Almond (ICO): data protection law as a primary tool to ensure AI governance

    “There is a UK AI Regulation - It is called the UK GDPR” (John Edwards, February 2024).
    Stephen Almond is Executive Director for Regulatory Risk at the UK’s Information Commissioner’s Office (ICO), leading the teams charged with engineering information rights into the fabric of new ideas, technologies and business models as part of our dynamic digital economy, including through the Digital Regulation Cooperation Forum.
    Prior to joining the ICO, Stephen led a World Economic Forum initiative to promote the adoption of a more agile, innovation-enabling approach to regulation with governments and tech firms worldwide. He previously worked in leadership roles across the UK Government, including creation of the White Paper on Regulation for the Fourth Industrial Revolution and roll-out of the Regulators’ Pioneer Fund, which invested in regulatory sandboxes and similar initiatives to unlock technological innovation.
    References:
    Technology and Innovation Directorate at the ICO ICO: Guidance on AI and data protection  ICO: Draft Guidance on Privacy Enhancing Technologies (PETs)  Dragos Tudorache: dealing with foundation models, data protection and copyright in the AI Act (Masters of Privacy)  

    • 25 min
    Amy Worley: US privacy compliance for B2B startups, cross-border AI regulation, and a first glance at the American Privacy Rights Act

    Amy Worley: US privacy compliance for B2B startups, cross-border AI regulation, and a first glance at the American Privacy Rights Act

    Amy Worley is Managing Director at BRG, a global leader in data protection, information security, and AI governance. A licensed attorney, certified privacy professional, and certified information systems security professional, Amy formerly served as the Chief Privacy Officer for a billion-dollar pharmaceutical and medical device company and now serves as a fractional Data Protection Officer for several multinational companies. 
    Amy’s consulting practice is focused on helping clients implement sustainable programs that result in meaningful compliance with state, national, and regional laws and build corporate trust. She is passionate about the intersection of data, people, and power.
     
    References:
    Amy Worley on LinkedIn BRG: Privacy and Data Protection services Draft: American Privacy Rights Act 2024 Dragos Tudorache: Dealing with foundation models, data protection, and copyright in the EU AI Act (Masters of Privacy) EDPB Guidelines 8/2020 on the targeting of social media users  

    • 29 min
    Luke Mulks: Brave’s privacy-preserving ads, publisher dilemmas, AI, and Google’s Privacy Sandbox

    Luke Mulks: Brave’s privacy-preserving ads, publisher dilemmas, AI, and Google’s Privacy Sandbox

    Luke Mulks is VP of Business Operations at Brave Software, makers of the Brave browser. He has previously worked in AdTech and print publishing, and he has also founded a few businesses. He is in charge of new business initiatives and strategic revenue growth and oversees the BAT community. 
    Our wide-range conversation has encompassed new business models for media owners, privacy-preserving ads, putting a price on personal data, the manner in which Apple’s bottleneck asphyxiates bolder or more creative approaches to monetizing people’s attention, and Google’s Privacy Sandbox.
     
    References:
    Basic Attention Token Brave Ads Manager Brave: Blocking annoying and privacy-harming cookie consent banners Brave: Privacy And Competition Concerns with Google’s Privacy Sandbox How we tried to fix advertising, ecommerce, and media by putting people in control of their data — from WeRule to PrivacyCloud

    • 48 min
    Ellison Anne Williams: Homomorphic Encryption and its interplay with other PETs

    Ellison Anne Williams: Homomorphic Encryption and its interplay with other PETs

    What is Homomorphic Encryption? Can it be leveraged in the context of cross-vertical challenges?
    Dr. Ellison Anne Williams is the Founder and CEO of Enveil, the pioneering data security startup protecting Data in Use. She has more than a decade of experience spearheading avant-garde efforts in the areas of large scale analytics, information security and privacy, computer network exploitation, and network modeling at the National Security Agency and the Johns Hopkins University Applied Physics Laboratory. In addition to her leadership experience, she is accomplished in the fields of distributed computing and algorithms, cryptographic applications, graph theory, combinatorics, machine learning, and data mining and holds a Ph.D. in Mathematics (Algebraic Combinatorics), a M.S. in Mathematics (Set Theoretic Topology), and a M.S. in Computer Science (Machine Learning).
     
    References:
    Dr. Ellison Anne Williams (full profile), Enveil Enveil Drives Data Value Across Silos with Enhanced Encrypted Search Offering ICO Guidance on Privacy Enhancing Technologies Matthias Eigenmann: Confidential Computing, contractual relationships, and legal bases for Data Clean Rooms (Masters of Privacy) Damien Desfontaines: Differential Privacy in Data Clean Rooms (Masters of Privacy)  

    • 24 min
    Radha Gohil: the marketer’s approach to privacy, progressive consent and MarTech vendor audits

    Radha Gohil: the marketer’s approach to privacy, progressive consent and MarTech vendor audits

    Is there a sweet spot between privacy compliance and marketing outcomes? What is “progressive consent”?
    Radha Gohil is a Data Governance and Privacy leader at Shell. She works on AdTech and MarTech data flows, as well as digital and programmatic supply chains, applying privacy compliance requirements to marketing-related practices. This includes consent management and, in general, acting as a bridge between Marketing, IT, CDO and legal. On top of that, Radha chairs the Digital Governance Steering Group at the ISBA (Incorporated Society of British Advertisers). She has previously worked at PwC and The Telegraph.
    With Radha we have covered the manner in which marketing teams navigate privacy compliance or even leverage a privacy-first approach as a competitive advantage. This includes dealing with transparency requirements or the difficult trade-offs involved in gathering proper consent when required to do so. 
     
    References:
    Radha Gohil on LinkedIn Incorporated Society of British Advertisers ICO: Upcoming action on making advertising cookies compliant  

    • 20 min

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