252 episodes

The Millionaire Car Salesman Podcast is the #1 resource for automotive sales professionals, managers and owners.
Let Sean V. Bradley, CSP and L.A. Williams teach you how to make money, accumulate wealth, and all-out ball-out in the automotive industry.

Millionaire Car Salesman Podcast Dealer Synergy

    • Business

The Millionaire Car Salesman Podcast is the #1 resource for automotive sales professionals, managers and owners.
Let Sean V. Bradley, CSP and L.A. Williams teach you how to make money, accumulate wealth, and all-out ball-out in the automotive industry.

    From Lead to Loyalty: Harnessing Special Finance Strategies to Maximize Sales Profit and Customer Satisfaction

    From Lead to Loyalty: Harnessing Special Finance Strategies to Maximize Sales Profit and Customer Satisfaction

    In this thought-provoking episode of the Millionaire Car Salesman podcast, Sean V. Bradley, President of Dealer Synergy, engages in a compelling conversation with Ken Hill from 700 Credit—a platform integral to the financing function at automotive dealerships. The talk delves deep into the nuances of car sales, credit reports, and the evolution of customer financing, especially within the subprime market.
    Ken opens up about his extensive background in credit, setting the stage for a rich discussion on the importance of understanding a customer's financing situation early in the sales process. They dissect the traditional pitfalls of special finance, emphasizing empathy and addressing the stigmatization often associated with bad credit customers. The dialogue gravitates toward the game-changing potential of soft credit pulls, which do not affect a customer's credit score—paving the way for a smoother sales experience and establishing better-informed customer relationships.
    Don’t miss this informative conversation with Ken Hill, where he shares his personal experience with credit challenges and emphasizes the need for empathy in the industry. Gain valuable insights into the benefits of soft credit pulls and how they can alleviate consumer concerns about impacting their credit score. Learn how to implement soft credit pull technology in your dealership and maximize its potential for better customer relationships and sales success.
     
    Key Takeaways
    Soft credit pulls do not negatively impact the consumer's credit score and offer a competitive edge by ensuring accurate payment quotes and lender alignment.
    Special finance customers require empathetic handling and a focus on approval first, rather than vehicle selection, to ensure a smoother sales process.
    Dealerships should not shy away from adopting soft pull technology due to perceived costs, as it aids in effective conversation and reduces friction in the finance office.
    Utilization of AI in chat interfaces can significantly enhance the quantity and quality of pre-qualified leads received by a dealership.
    Including soft pull capabilities in the dealership's digital retailing experience can drastically improve both customer satisfaction and the efficiency of the sales process.
     
    About Ken Hill
    With nearly 30 years in the credit industry, Ken Hill brings a wealth of experience and expertise. He began his career when credit checks were required for purchasing cell phones and transitioned into the automotive sector about 20 years ago. This shift allowed him to specialize and develop products tailored to the unique needs of the automotive industry, particularly focusing on compliant solutions.
    At 700Credit, Ken manages the business development, sales, and support teams. He is backed by an exceptional team with extensive automotive and industry experience, collectively exceeding 100 years. Ken's leadership and dedication to the industry continue to drive innovation and excellence at 700Credit. He remains passionate and excited about the future, continually striving to enhance and refine credit solutions in the automotive world.
     
    About 700Credit
    700Credit is the automotive industry’s leading provider of credit reports, compliance solutions, soft pull products, identity & fraud verification, synthetic fraud detection and driver’s license/facial recognition authentication platforms. 700Credit has over 21,000 dealers today in Automotive, RV, Power Sports and Marine. 700Credit is the integration leader with over 200 software partners with direct integrations for easier dealer access. For more information about 700Credit, visit www.700credit.com.
     
    Resources
    Dealer Synergy & Bradley On Demand: The automotive industry’s #1 training, tracking, testing, and certification platform and consulting & accountability firm.
    The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners.  Also, join Th

    • 53 min
    How the #1 Car Salesman in the World Maximizes Volume and Gross by Leveraging Auto Brokers for Consistent Success

    How the #1 Car Salesman in the World Maximizes Volume and Gross by Leveraging Auto Brokers for Consistent Success

    In this innovative Millionaire Car Salesman episode, host Sean V. Bradley, CSP delves into the world of auto brokers with special guest Cody Carter, literally the #1 Car Salesman in the WOLRD! Drawing from his extensive experience, Cody reveals the secrets behind his remarkable success, having sold over 1,400 cars in a single year! Join us as Cody shares his insider strategies for harnessing the power of auto brokers to amplify sales volume and gross profit!
    Learn about the pivotal role of auto brokers, their motivations, and how they generate revenue. Gain practical insights on building strong alliances with brokers, establishing partnerships with broker-friendly banks, and safeguarding against potential fraudulent practices. With Cody's expertise at your disposal, this episode is a game-changer for automotive professionals looking to maximize their sales potential. Tune in now and embark on the path to unparalleled success in the automotive industry!
     
    Key Takeaways
    Learn to increase car sales volume and gross through the strategic use of auto brokers, going beyond the standard dealership model.
    Discover the importance of setting expectations and terms with brokers to ensure professionalism and avoid potential fraud.
    Understand the diverse ways to sell cars, with a focus on referrals and prospecting that many salespeople overlook.
    Uncover the financial impact of broker deals, revealing how they can equate to substantial monthly earnings.
    Gain insights into CRM strategies and customizing relationships with brokers to efficiently manage and grow sales.
     
    About Cody Carter
    Cody Carter has been in automotive sales for the last 10+ years and has earned himself the title of #1 Salesman in the Nation. He currently is the Internet Sales Manager at Tustin Toyota with his own Toyota webpage, Cody’s Tustin Toyota, and platform, SellLikeCody. Cody took initiative and drove his own personal traffic to his website retracauto.com, his last name spelled backwards, and now is: Cody’s Tustin Toyota. Cody has built his brand, Retrac Auto, and surpassed the rest of the country in car sales! Go to SellLikeCody.com to get access to his exclusive sales training course!
     
    Resources
    Dealer Synergy & Bradley On Demand: The automotive industry’s #1 training, tracking, testing, and certification platform and consulting & accountability firm.
    The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners.  Also, join The Millionaire Car Salesman Facebook Group today!
    Win the Game of Googleopoly: Unlocking the secret strategy of search engines.
     
    The Millionaire Car Salesman Podcast is Proudly Sponsored By: 
    Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the Automotive Industry! We have been building Internet Departments and BDCs for over two decades! It is this experience that has allowed us to develop the absolute best automotive Internet Sales, BDC, and CRM solutions for car dealerships. We have created the most effective training programs and processes. Phone scripts and rebuttals are our specialties, while CRM action plans, strategies, and templates are our expertise! Dealer Synergy will take both your tools and your people to the next level.
    Bradley On Demand: Automotive Sales Industry’s #1 Interactive Training, Tracking, Testing and Certification Platform. With over 7,500 training modules, our platform has everything you and your dealership need to sell more cars, more often and more profitably!
    Money Mind Mapp (M3): Visit MoneyMindMapp.com for help in revolutionizing your business to help you sell more cars by tracking, projecting, and forecasting your personal sales goals!
     
     
    Harnessing Auto Brokers for Car Sales Success: A Guide for Dealerships and Sales Professionals The auto industry is constantly evolving, with innovative strategies emerging to enhance sales performance and customer experience.

    • 55 min
    ASOTU Con: From Service to Sales - The Secrets to Building a Thriving Dealership

    ASOTU Con: From Service to Sales - The Secrets to Building a Thriving Dealership

    In this highly anticipated episode of The Millionaire Car Salesman Podcast, host Sean V. Bradley, CSP sits down with Paul J Daly, the visionary creator behind the Automotive State of the Union Conference! Together, they dive deep into the upcoming conference and its profound significance for industry professionals.
    Join Sean and Paul as they unveil the targeted audience for the conference, ranging from seasoned Dealers to GMs, Sales Managers, and Marketing Directors. Delving into the latest trends and innovations, they shed light on the potential benefits of mobile service for modern dealerships, offering invaluable insights for staying ahead of the curve! Throughout the discussion, Sean and Paul underscore the importance of continuous education and strategic networking in the automotive realm. With a focus on fostering collaboration and knowledge exchange, they reveal the conference's unparalleled value in driving professional growth and success!
    Featuring a lineup of top-notch speakers and thought leaders, such as: Brian Benstock, Will Guidara - National Bestseller UNREASONABLE HOSPITALITY, and many more!  The Automotive State of the Union (ASOTU) Conference promises to be an immersive and transformative experience for all attendees. Tune in to this episode and discover how you can leverage this exceptional opportunity to elevate your career and thrive in today's dynamic automotive landscape.
     
    Key Takeaways
    Sean V. Bradley highlights the significance of martial arts in his life and parallels it to the strategic nature of automotive sales and training
    Mobile service is discussed as a pioneering strategy, stressing the importance of bringing dealership-level service to the customer's location
    The value of investing in personal and professional growth through industry-specific conferences and networking is championed
    The importance of understanding and leveraging the connection between sales and service departments in a dealership is articulated
     
    About Paul J Daly
    Paul J. Daly is a dynamic entrepreneur renowned for his transformative impact on the automotive industry. With a rich history of pioneering ventures, Daly continues to make waves with his latest endeavor, the Automotive State of the Union conference. As the visionary force behind this influential event, Daly brings together industry leaders and professionals to exchange invaluable insights and strategies, shaping the future of auto retail.
    Daly's journey to prominence began with a passion for innovative marketing and data-driven approaches. Through his innovative vision and strategic acumen, he has earned widespread recognition as a trailblazer in the automotive sector. With an unwavering commitment to pushing boundaries and challenging norms, Daly has cemented his reputation as a respected authority in the field.
    Driven by a relentless pursuit of excellence, Daly's leadership has propelled him to the forefront of the industry, inspiring countless individuals and organizations to embrace innovation and embrace change. As a thought leader, speaker, and influencer, Daly continues to shape the trajectory of automotive retail, leaving an indelible mark on the industry landscape.
     
    Resources
    Dealer Synergy & Bradley On Demand: The automotive industry’s #1 training, tracking, testing, and certification platform and consulting & accountability firm.
    The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners.  Also, join The Millionaire Car Salesman Facebook Group today!
    Win the Game of Googleopoly: Unlocking the secret strategy of search engines.
     
    The Millionaire Car Salesman Podcast is Proudly Sponsored By: 
    Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the Automotive Industry! We have been building Internet Departments and BDCs for over two decades! It is this experience that has allowed us to develop the absolute best automotive

    • 51 min
    Six Proven Principles: The Secrets to Growing Your Dealership 800%

    Six Proven Principles: The Secrets to Growing Your Dealership 800%

    In this riveting episode, two titans of the automotive industry, Sean V. Bradley, President of Dealer Synergy, and LA Williams, the Blind Master, delve into the riveting journey of Glenn Lundy! They uncover the strategic maneuvers and philosophies behind Lundy's record-setting success in growing a Chevy dealership by 800%. The conversation unfolds insights into intentional leadership, team motivation, and innovative dealership management that cuts across traditional boundaries.
    Glenn Lundy imparts his unique perspective on effective dealership growth strategies, emphasizing the importance of daily motivational routines, organizational culture shifts, and scalable processes. His enlightening discussion with Sean V. Bradley goes beyond surface-level tactics, digging into the mindset transformations required for massive dealership success. Each recount of the journey brings out the crisp details of the methods that can turn any average dealership around to face a trajectory of exponential growth.
     
    🚀 JOIN Sean V. Bradley and the Millionaire Car Salesman Members at the upcoming Internet Sales 20 Group conference! 🌐 Dealer Synergy is giving you OVER 60% OFF! 🏎️✨ 
    Secure your spot now at www.eventbrite.com/e/761375152577/?discount=MCS24! 🎉
     
    #IS20G #IS20G15 #InternetSales20Group #InternetSales20Group15 #InternetSales20GroupConference #InternetSales20GroupConference15
     
    Key Takeaways
    Dealerships can achieve unprecedented growth by reassessing and transforming their organizational culture and daily routines.
    Effective leadership in automotive sales involves celebrating your team's victories, reinforcing positive behavior, and fostering development.
    Understanding and theorizing car sales as a function of professional speaking can provide a competitive edge in communicating and persuading customers.
    Adapting to market changes, focusing on used car sales, and being proactive rather than reactive are essential strategies for sustained success post-pandemic.
    Creating a dedicated vehicle buying center with skilled buyers can drastically improve inventory quality and dealership profitability.
    Event Details: Sean V. Bradley invites you to attend the Internet Sales 20 Group conference! Attendees can secure their spot at a discounted rate by visiting www.eventbrite.com/e/761375152577/?discount=MCS24
     
    About Glenn Lundy
    Glenn Lundy is known for his transformative impact in the automotive sales industry. As the former General Manager of Dan Cummings Chevrolet & Buick, he led his team to a monumental 800% growth within six years. His expertise doesn't end there; Lundy stands out as a mentor, motivational speaker, and strategist, who empowers dealership managers and owners to exceed their professional goals. His winning strategy dubbed the "800% Club," is encapsulated in a lifestyle revolving around eight pillars that extend beyond work into personal growth domains.
     
     
    Resources
    Dealer Synergy & Bradley On Demand: The automotive industry’s #1 training, tracking, testing, and certification platform and consulting & accountability firm.
    The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners.  Also, join The Millionaire Car Salesman Facebook Group today!
    Win the Game of Googleopoly: Unlocking the secret strategy of search engines.
     
    The Millionaire Car Salesman Podcast is Proudly Sponsored By: 
    Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the Automotive Industry! We have been building Internet Departments and BDCs for over two decades! It is this experience that has allowed us to develop the absolute best automotive Internet Sales, BDC, and CRM solutions for car dealerships. We have created the most effective training programs and processes. Phone scripts and rebuttals are our specialties, while CRM action plans, strategies, and templates are our expertise! Dealer Synerg

    • 1 hr 11 min
    Sell More, Spend Less: The Right Way to Auto Transport

    Sell More, Spend Less: The Right Way to Auto Transport

    In this dynamic episode of the Millionaire Car Salesman Podcast, Host Sean V. Bradley unveils the transformative strategies propelling the automotive industry forward! Joining Sean is Mike Trudeau. Mike Trudeau is the Executive Vice President of Business Development at Montway Auto Transport. 
    Mike, with a wealth of experience in automotive logistics, unravels the complex web of auto transport management. He educates dealers on consolidating various vendors to enjoy a seamless one-stop shop experience! Moreover, Mike explores strategic car acquisitions beyond traditional channels, shedding light on innovative approaches to sourcing vehicles and optimizing inventory management!
    Tune in to this episode to gain a deeper understanding of the dynamic forces shaping the future of automotive sales and discover practical strategies for staying ahead in this rapidly evolving industry!
     
    🚀 JOIN Sean V. Bradley and the Millionaire Car Salesman Members at the upcoming Internet Sales 20 Group conference! 🌐 Dealer Synergy is giving you OVER 60% OFF! 🏎️✨ 
    Secure your spot now at www.eventbrite.com/e/761375152577/?discount=MCS24! 🎉
     
    #IS20G #IS20G15 #InternetSales20Group #InternetSales20Group15 #InternetSales20GroupConference #InternetSales20GroupConference15
     
    Key Takeaways
    Utilizing auto transportation services like Montway can provide customers with a seamless experience in both purchasing and receiving their vehicles.
    Dealers can strategically incorporate transportation costs into the car deal, creating additional revenue streams or providing competitive advantages.
    Streamlining a dealership's auto transport needs into one provider can lead to significant savings and a more organized logistics process.
    Innovative approaches to car acquisition, like partnering with non-traditional entities and utilizing transportation cost tools, can boost both inventory and profits.
    The automotive retail environment is evolving, with a focus on ease and convenience signaling the post-pandemic new normal in customer expectations and dealership operations.
    Event Details: Sean V. Bradley invites you to attend the Internet Sales 20 Group conference! Attendees can secure their spot at a discounted rate by visiting www.eventbrite.com/e/761375152577/?discount=MCS24
     
    About Mike Trudeau
    Mike Trudeau is Montway’s accomplished Executive Vice President of Business Development. Since joining the company in 2018, Mike has been instrumental in expanding the logistics division and supporting the company’s growth.
    He is known for implementing impactful sales initiatives that significantly contribute to Montway’s success. One of his key achievements was spearheading the launch of the Montway Automation Portal (M.A.P.), an advanced platform that provides business-to-business customers with complete transparency into their auto transport processes and costs. Under Mike’s leadership, Montway has expanded its customer base nationwide. 
    Mike boasts a rich professional background in the automotive industry, spanning logistics, car rental and remarketing. Prior to joining Montway, he held the position of Remarketing Group Sales Manager at Enterprise Rent-A-Car for seven years, honing his skills and gaining invaluable experience. He also worked for United Road Services, building a foundation in sales, operations and customer service.
    Recognized for his expertise and insights, Mike has been featured in various media, sharing his perspectives on the evolving landscape of the auto transport and logistics industry. With his remarkable track record in business development, Mike is an important asset to Montway.
     
     
    Resources
    Dealer Synergy & Bradley On Demand: The automotive industry’s #1 training, tracking, testing, and certification platform and consulting & accountability firm.
    The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners.  Also

    • 39 min
    EP 8:27 Across the Pond: A Deep Dive into UK vs. US Car Sales Processes

    EP 8:27 Across the Pond: A Deep Dive into UK vs. US Car Sales Processes

    In this captivating episode of the Millionaire Car Salesman podcast, hosts Sean V. Bradley teams up with industry and branding expert, Tianna Mick aka T Got Your Keys, with special guest Isabella Tutt joining from the UK! Listen in to be treated to a cross-continental exploration of sales strategies and best practices!
    The discussion delves into the comparative analysis of automotive sales techniques and methodologies employed in the US and UK markets, highlighting both similarities and differences. Drawing from their extensive experience, the guests share insider insights into the nuances of car sales, from lead generation and customer engagement to negotiation tactics and closing strategies!
    Cultural factors that shape consumer behavior and preferences in each market are explored, offering valuable perspectives for sales professionals seeking to connect with diverse clientele. Listeners are treated to a wealth of effective sales strategies and techniques proven to drive success in both the US and UK automotive industries, with practical tips for implementation!
    The episode underscores the value of international collaboration and knowledge sharing among sales professionals, highlighting the benefits of learning from different perspectives and approaches! The show host and guests engage in a dynamic Q&A session, addressing listener questions and providing personalized advice on overcoming sales challenges and maximizing opportunities in the global marketplace.
    Whether you're a seasoned sales veteran or a newcomer to the automotive industry, this episode offers invaluable insights and actionable advice for excelling in today's competitive sales landscape, regardless of geographical boundaries. Tune in to gain a deeper understanding of automotive sales across continents and unlock the secrets to sales success on a global scale!
     
    🚀 JOIN Sean V. Bradley and the Millionaire Car Salesman Members at the upcoming Internet Sales 20 Group conference! 🌐 Dealer Synergy is giving you OVER 60% OFF! 🏎️✨ 
    Secure your spot now at www.eventbrite.com/e/761375152577/?discount=MCS24! 🎉
     
    #IS20G #IS20G15 #InternetSales20Group #InternetSales20Group15 #InternetSales20GroupConference #InternetSales20GroupConference15
     
    Key Takeaways
    The automotive sales profession in the UK shares similar public perceptions to those in the U.S., with professionals striving to change dated stereotypes.
    Effective customer engagement in car sales entails asking open-ended questions, creating personalized experiences, and maintaining long-term relationships.
    Building one's personal brand and leveraging community networks can significantly boost sales and create new opportunities within the automotive industry.
    The Women Automotive Network is championing diversity and gender inclusivity, providing mentorship, and connecting automotive professionals.
    Sales strategies should adapt to the modern consumer who is typically well-researched and internet-savvy, requiring salespeople to be proactive and knowledgeable.
    Event Details: Sean V. Bradley invites you to attend the Internet Sales 20 Group conference! Attendees can secure their spot at a discounted rate by visiting www.eventbrite.com/e/761375152577/?discount=MCS24
     
    About Isabella Tutt
    Isabella Tutt, a distinguished automotive sales professional hailing from the UK, boasts an impressive 13-year tenure in the industry, primarily focused on selling cars under the esteemed Peugeot brand. Beginning her career at the age of 19, Isabella swiftly earned full Peugeot accreditation, setting a high standard for herself from the outset.
    Throughout her tenure, Isabella has excelled in various sales domains, including new car sales, business-to-business transactions, and mobility sales, demonstrating her versatility and adaptability in diverse market segments. Her dedication to excellence has been consistently recognized, with accolades such as Customer Satisfaction and

    • 1 hr 1 min

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