49 min
S1E10 - Holistic versus analytic wine tastings Restaurant Relevance - The podcast
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- Liiketoiminta
In this episode, I talk with Dr. Kathy LaTour from Cornell University about her recent research on education wine consumers, comparing the differences between the traditional, analytical approach and a more holistic approach.
Guests:
Dr. Kathryn LaTour - https://www.linkedin.com/in/latour-kathryn-a5138677/
Primary article link: https://journals.sagepub.com/doi/abs/10.1177/1938965520978382?journalCode=cqxb
Secondary article link: https://www.hbs.edu/ris/Publication%20Files/18-107_582d03d9-92fd-4290-8cc3-d720848ef6a8.pdf
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01:51 In this episode
03:02 Author introduction
06:01 30,000 ft viewpoint
09:45 Paradox of wanting education but being overwhelmed
11:42 Having ambiguous experiences
14:05 Motivation by pleasure or growth
18:29 Identifying guests by their motivation
19:00 Holistic tasting method
21:29 Imposing your own structure
22:46 2 Important aspects: Story and Visual
23:59 Using crayons when tasting wine
25:41 Artistic tendencies of Master Somms
26:11 Major findings
26:46 Experts, Aficionados, and Novices
28:55 Liking the wine more when using the holistic method
30:08 Holistic method for operators
31:56 Using an app
33:29 How generations do provide insight on wine users
36:02 Were there generational differences?
37:32 Creating an emotional response to the wine
38:17 How would you use this in operations?
40:47 How would you use this research?
42:50 For wine educators
44:44 Does this relate to personality or learning style?
46:59 Recap
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Your host
Nathan’s LinkedIn - https://www.linkedin.com/in/nathan-jarvis-82ab719/
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Where can I listen to Restaurant Relevance – the podcast?
· Anchor - https://anchor.fm/restaurantrelevance
· Spotify – https://open.spotify.com/show/5L7snh4IQ6OZ7eYp7ZXOuZ
· Google podcasts - https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy82OTdjNThlNC9wb2RjYXN0L3Jzcw==
· Breaker - https://www.breaker.audio/restaurant-relevance-the-podcast
· Pocket casts - https://pca.st/0viog2zs
· Radio Public - https://radiopublic.com/restaurant-relevance-the-podcast-6B7Bbq
Thanks to @StreamBeatsbyHarrisHeller
Tracks “Rehearsal” and “Oxnard” from Groove
#restaurantrelevance #wineappreciation #holistic #holistictasting #wine
Please note that this podcast is distinct from Dr. Nathan Jarvis’s teaching and research roles with the University of Houston. As with all academic research, data is contextual and designed to provide ideas for operators. However, no guarantees can be made for its effectiveness, etc. Restaurant Relevance – the Podcast, its employees, guests and affiliates assume no liability for the application of the information discussed.
In this episode, I talk with Dr. Kathy LaTour from Cornell University about her recent research on education wine consumers, comparing the differences between the traditional, analytical approach and a more holistic approach.
Guests:
Dr. Kathryn LaTour - https://www.linkedin.com/in/latour-kathryn-a5138677/
Primary article link: https://journals.sagepub.com/doi/abs/10.1177/1938965520978382?journalCode=cqxb
Secondary article link: https://www.hbs.edu/ris/Publication%20Files/18-107_582d03d9-92fd-4290-8cc3-d720848ef6a8.pdf
---
01:51 In this episode
03:02 Author introduction
06:01 30,000 ft viewpoint
09:45 Paradox of wanting education but being overwhelmed
11:42 Having ambiguous experiences
14:05 Motivation by pleasure or growth
18:29 Identifying guests by their motivation
19:00 Holistic tasting method
21:29 Imposing your own structure
22:46 2 Important aspects: Story and Visual
23:59 Using crayons when tasting wine
25:41 Artistic tendencies of Master Somms
26:11 Major findings
26:46 Experts, Aficionados, and Novices
28:55 Liking the wine more when using the holistic method
30:08 Holistic method for operators
31:56 Using an app
33:29 How generations do provide insight on wine users
36:02 Were there generational differences?
37:32 Creating an emotional response to the wine
38:17 How would you use this in operations?
40:47 How would you use this research?
42:50 For wine educators
44:44 Does this relate to personality or learning style?
46:59 Recap
---
Your host
Nathan’s LinkedIn - https://www.linkedin.com/in/nathan-jarvis-82ab719/
---
Where can I listen to Restaurant Relevance – the podcast?
· Anchor - https://anchor.fm/restaurantrelevance
· Spotify – https://open.spotify.com/show/5L7snh4IQ6OZ7eYp7ZXOuZ
· Google podcasts - https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy82OTdjNThlNC9wb2RjYXN0L3Jzcw==
· Breaker - https://www.breaker.audio/restaurant-relevance-the-podcast
· Pocket casts - https://pca.st/0viog2zs
· Radio Public - https://radiopublic.com/restaurant-relevance-the-podcast-6B7Bbq
Thanks to @StreamBeatsbyHarrisHeller
Tracks “Rehearsal” and “Oxnard” from Groove
#restaurantrelevance #wineappreciation #holistic #holistictasting #wine
Please note that this podcast is distinct from Dr. Nathan Jarvis’s teaching and research roles with the University of Houston. As with all academic research, data is contextual and designed to provide ideas for operators. However, no guarantees can be made for its effectiveness, etc. Restaurant Relevance – the Podcast, its employees, guests and affiliates assume no liability for the application of the information discussed.
49 min