3 episodes
SaaS Half Full BLASTmedia
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- Marketing
Creating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full - the only show serving B2B SaaS Marketers - host/bartender Lindsey Groepper shares a cocktail with top marketing leaders who are crafting unique strategies for success. Care to join us for a drink?
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002: Debunking ABM Myths with Latane Conant of 6sense
In this episode of SaaS Half Full, we’re talking to Latane Conant, CMO at 6sense, about all things ABM.
Latane is working to demystify the truths and myths around ABM to figure out what makes for truly good marketing. What does she say is broken in today’s prospect journey? When modern B2B buyers want to stay anonymous, how do marketers cater to them?
Listen in as Latane also shares what she sees as the future of the CMO role and how it impacts the sales vs. marketing conversation.
Connect with Latane: https://www.linkedin.com/in/latane-conant Learn more about 6sense: https://6sense.com/ Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/ -
001: Nailing Your Board Presentation with Carilu Dietrich
In this first episode of SaaS Half Full, the only show serving B2B SaaS marketers, host (and bartender) Lindsey Groepper is joined by Carilu Dietrich, a CMO coach and consultant with a wealth of experience as a 20-year Marketing Executive at B2B SaaS companies.
Carilu has a very specific approach to board presentations. Spoiler alert: Her number of slides will make you gasp.
What are the challenges to making this kind of change in our organizations? And what stops us from rocking the boat a bit in these situations?
Listen in as Carilu shares some of the challenges facing CMOs today in B2B SaaS companies.
Connect with Carilu: https://www.linkedin.com/in/carilu-dietrich-01241b/ Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/ -
SaaS Half Full: Care to Join Us for a Drink?
Creating a successful strategy for SaaS is a lot like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round?
On SaaS Half Full, the only show serving B2B SaaS Marketers, host Lindsey Groepper will listen to the stories of marketing leaders who are crafting perfectly tailored strategies. And because we believe that the bar is a place where conversations get real, we're going to have a drink. Or two. Care to join us?
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