Startup Syndrome SSE Business Lab

It’s the last episode of Startup Syndrome (for now, at least). Julia and Andreas have been going back and forth on whether to continue recording each week, but have decided to quit for now.


They end up speaking about how to know it’s time to leave your startup or give up on it and try something else, and how to time-box a startup journey to make sure you quit while you’re ahead.


We want to hear from you. Do you have any input on what future episodes should be about? How often you want to hear from us? Let us know! Email julia.delin@hhs.se or andreas.johansson@hhs.se.


Alumni company of the week: Klarna


Other resources mentioned: The Time-Boxed Startup: https://www.workingtheorys.com/p/time-boxed-startup


Hosted by Julia Delin & Andreas Johansson


Edited by Carl Andersson


Responsible publisher: Lars Strannegård

Julia has been speaking with a few companies recently where the founders are in exit talks, and Andreas has been looking into different types of exits and haw to strategize as a founder.


They end up speaking about why some exits are more common than others, examples of exits they’ve seen first hand, and why some exits are not the ones generating headlines in the media.


Alumni company of the week: Budbee


Hosted by Julia Delin & Andreas Johansson


Edited by Victor Ganguly


Responsible publisher: Lars Strannegård

Andreas has been thinking about the different growth hacks he’s seen throughout the years from both SSE Business Lab companies but also other well-known startups, and Julia has been wondering if these growth hacks can be split into different categories.


They end up speaking about which growth hacks they’ve seen work in practice, some examples of companies who’ve implemented these hacks, and why they think these specific hacks worked so well.


Alumni company of the week: Intraction Studio


Hosted by Julia Delin & Andreas Johansson


Edited by Victor Ganguly


Responsible publisher: Lars Strannegård

Andreas and Julia has been listening in on the Activate workshops recently and were inspired by the Go-to-market workshop by Rasmus Savander to talk about the Product-Market-Model-Channel fit.


They end up speaking about different ways you can make sure you have coherence across these different parameters and how the fit between them can drive your business in the right direction.


Resources mentioned: An image of the model and some background https://brianbalfour.com/essays/product-channel-fit-for-growth


Alumni company of the week: Napper


Hosted by Julia Delin & Andreas Johansson


Produced by MTW Studios


Responsible publisher: Lars Strannegård

Andreas has recently been through the recruiting process of new colleagues to SSE Business Lab and Julia reminisces about her time recruiting and managing Andreas (phew!). 

They end up speaking about what to look for when recruiting people to a very small team, how you learn to become a great leader, and how to manage people in the fast-paced environment a startup is.

Alumni company of the week: Ledarskapsjouren

Hosted by Julia Delin & Andreas Johansson

Edited by Carl Andersson

Responsible publisher: Lars Strannegård

Andreas has previously gotten the request to talk about the success stories they’ve seen at SSE Business Lab, and Julia has recently gotten a similar request - but to talk about the failures.


They end up choosing the former topic to be a bit more positive, and speak about some of the more successful companies the’ve seen during their time, discussing what those teams did well.


Alumni company of the week: Inex One


Hosted by Julia Delin & Andreas Johansson


Edited by Victor Ganguly


Responsible publisher: Lars Strannegård