When the time came to extending his cannabis company outside the U.S., why did Wiz Khalifa choose to work with Canada’s Supreme Cannabis? Meet John Fowler and you’ll understand. From getting the door slammed in his face when he was looking for financing a few years ago to his status today as a go to expert on all things cannabis, he’s come a long way. Though an advocate for the industry, he’s free-thinking enough to admit that most legal weed is not as good as the underground. He thinks the sneaker drop marketing strategy makes sense for Cannabis too. We talk about all this. And more.