Technical Marketing Handbook is a podcast series hosted by Simo Ahava. The show seeks to explain technical topics that everyone working in digital (marketing/analytics/advertising) should know about. Guests are invited from a wide variety of technical disciplines, such as browser engineering, search engine design, tag management, online analytics, digital advertising, and anything else covered by the vague umbrella of "technical marketing".
TMH #13: Take Care Of Your Expertise with Simo Ahava
In this last episode of 2021, Simo discusses strategies for building and maintaining expertise in your chosen field.
TMH #12: Missing Motivation with Simo Ahava
In this personal episode, Simo discusses his recent motivation slump in data and analytics work as well as some ideas for overcoming it.
TMH #11: Product Analytics with Adam Greco
Adam Greco from Amplitude shares his thoughts on product analytics as well as the current state of the analytics industry.
TMH #10: Communication Struggles with Simo Ahava
In this solo episode from Simo Ahava, the topic is organizations' communication structures, Conway's Law, and agile methodologies,
TMH #9: Experimentation with Matt Gershoff
Matt Gershoff of Conductrics sits down with me to discuss experimentation, A/B testing, statistical inference, and how to help maintain an experimentation program in an organization.
TMH #8: Server-side Tagging and the Vegas Rule with Simo Ahava
Simo Ahava walks through some of the misconceptions about server-side tagging and outlines what an ideal future would look like.