13 episodes

Technical Marketing Handbook is a podcast series hosted by Simo Ahava. The show seeks to explain technical topics that everyone working in digital (marketing/analytics/advertising) should know about. Guests are invited from a wide variety of technical disciplines, such as browser engineering, search engine design, tag management, online analytics, digital advertising, and anything else covered by the vague umbrella of "technical marketing".

Technical Marketing Handbook Simo Ahava

    • Technology
    • 5.0 • 1 Rating

Technical Marketing Handbook is a podcast series hosted by Simo Ahava. The show seeks to explain technical topics that everyone working in digital (marketing/analytics/advertising) should know about. Guests are invited from a wide variety of technical disciplines, such as browser engineering, search engine design, tag management, online analytics, digital advertising, and anything else covered by the vague umbrella of "technical marketing".

    TMH #13: Take Care Of Your Expertise with Simo Ahava

    TMH #13: Take Care Of Your Expertise with Simo Ahava

    In this last episode of 2021, Simo discusses strategies for building and maintaining expertise in your chosen field.

    • 16 min
    TMH #12: Missing Motivation with Simo Ahava

    TMH #12: Missing Motivation with Simo Ahava

    In this personal episode, Simo discusses his recent motivation slump in data and analytics work as well as some ideas for overcoming it.

    • 27 min
    TMH #11: Product Analytics with Adam Greco

    TMH #11: Product Analytics with Adam Greco

    Adam Greco from Amplitude shares his thoughts on product analytics as well as the current state of the analytics industry.

    • 48 min
    TMH #10: Communication Struggles with Simo Ahava

    TMH #10: Communication Struggles with Simo Ahava

    In this solo episode from Simo Ahava, the topic is organizations' communication structures, Conway's Law, and agile methodologies,

    • 25 min
    TMH #9: Experimentation with Matt Gershoff

    TMH #9: Experimentation with Matt Gershoff

    Matt Gershoff of Conductrics sits down with me to discuss experimentation, A/B testing, statistical inference, and how to help maintain an experimentation program in an organization.

    • 1 hr 5 min
    TMH #8: Server-side Tagging and the Vegas Rule with Simo Ahava

    TMH #8: Server-side Tagging and the Vegas Rule with Simo Ahava

    Simo Ahava walks through some of the misconceptions about server-side tagging and outlines what an ideal future would look like.

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