67 episodes

In The Binge Factor podcast for aspiring podcasters and seasoned podcasters, podcast strategist Tracy Hazzard explores whether your podcast has what it takes to create and grow a bingeable podcast – where listeners binge on your every word and get to know, like, and trust you in an accelerated way. The Binge Factor is that strategic key to making your show irresistible, influential, authority-building, and successful. Tracy’s unique gift to the podcasting and branding world is being able to identify that unique binge-able factor - the thing that makes people come back again and again, listen actively, share as raving fans, and buy everything you have to sell.

Join Authority Magazine columnist, BuzzFeed contributor, and former Inc. Magazine columnist, Tracy Hazzard, as she talks to Top Brandcasters using audio and video to spread their message to the world. With over 2600 interviews under her belt across all her articles, blogs, videos, and podcasts, Tracy asks the probing questions to bring you diverse views from successful industry veterans like Pat Flynn, Joe Rogan, and John Lee Dumas, and exposes the podcast launch and growth myths that no longer work. She covers the five things that make a show more bingeable and more profitable - the best ways to get great podcast guests, increase podcast listeners, encourage audience engagement, produce your podcast professionally, and find alternative ways to monetize your show.

NEW on The Binge Factor Podcast –
Each episode becomes an article in Tracy’s Authority Magazine column, is syndicated in Thrive Global, and some are added to a BuzzFeed roll-up podcast tips article.On Tuesdays, Tracy gives shout-outs to new and noteworthy podcasts as she joins podcasters in the UK and Australia for a weekly #GivingTuesdayPodcasts episode.Want to improve your show and get Tracy to up your bingeability factor one-on-one? Take advantage of her free on-air coaching sessions available to all podcasters at all stages – from pre-launch to pivot to podfading recovery.Tracy will be dropping in monthly specials – replays of her Podfade Prevention Masterclasses on referrals, social media planning, pod to publish, interviewing, guesting, and other podcast launching, podcast marketing, and business growth topics. These masterclasses are usually only available to Podetize clients, but listeners get an exclusive peak.
Finding the Binge Factor is a skillset that Tracy has honed over her thirty-year career as a Brand Product Strategist for Hazz Design where she ghost-designed and launched 250+ consumer retail products generating more than $2 Billion at retail for her clients. Tracy has worked with leading brands like Martha Stewart Living to out-design and out-profit the competition and has taken her brand-building experience into her role as CEO and Co-Founder of Podetize.com, the largest post-producer of podcasts in the US. Podetize is reinventing brand marketing, creating a community and business that is obsessively podcaster-centric and focused on solutions to get hosts seen, heard, found and rewarded in this noisy digital world.

In addition to writing an Innovation Column for Inc. Magazine for four years, Tracy has been featured in Harvard Business Review, Forbes, Wired, and CNN Money. Tracy co-hosts three additional podcasts: Feed Your Brand, ranked as one of CIO Magazine’s Top Entrepreneurial Podcasts; the Product Launch Hazzards for inventors and Amazon sellers; and WTFFF?! 3D Printing: the 3D Start Point for disruptive technology, now sponsored by HP.

Subscribe to The Binge Factor now and discover the keys to outranking other podcasters and catapulting yourself to the top of the must-listen list. Check out thebingefactor.com for even more FREE infographics, tips, downloads, and masterclasses for podcasters.

Want to be Tracy’s next guest, get your

The Binge Factor Tracy Hazzard

    • Marketing

In The Binge Factor podcast for aspiring podcasters and seasoned podcasters, podcast strategist Tracy Hazzard explores whether your podcast has what it takes to create and grow a bingeable podcast – where listeners binge on your every word and get to know, like, and trust you in an accelerated way. The Binge Factor is that strategic key to making your show irresistible, influential, authority-building, and successful. Tracy’s unique gift to the podcasting and branding world is being able to identify that unique binge-able factor - the thing that makes people come back again and again, listen actively, share as raving fans, and buy everything you have to sell.

Join Authority Magazine columnist, BuzzFeed contributor, and former Inc. Magazine columnist, Tracy Hazzard, as she talks to Top Brandcasters using audio and video to spread their message to the world. With over 2600 interviews under her belt across all her articles, blogs, videos, and podcasts, Tracy asks the probing questions to bring you diverse views from successful industry veterans like Pat Flynn, Joe Rogan, and John Lee Dumas, and exposes the podcast launch and growth myths that no longer work. She covers the five things that make a show more bingeable and more profitable - the best ways to get great podcast guests, increase podcast listeners, encourage audience engagement, produce your podcast professionally, and find alternative ways to monetize your show.

NEW on The Binge Factor Podcast –
Each episode becomes an article in Tracy’s Authority Magazine column, is syndicated in Thrive Global, and some are added to a BuzzFeed roll-up podcast tips article.On Tuesdays, Tracy gives shout-outs to new and noteworthy podcasts as she joins podcasters in the UK and Australia for a weekly #GivingTuesdayPodcasts episode.Want to improve your show and get Tracy to up your bingeability factor one-on-one? Take advantage of her free on-air coaching sessions available to all podcasters at all stages – from pre-launch to pivot to podfading recovery.Tracy will be dropping in monthly specials – replays of her Podfade Prevention Masterclasses on referrals, social media planning, pod to publish, interviewing, guesting, and other podcast launching, podcast marketing, and business growth topics. These masterclasses are usually only available to Podetize clients, but listeners get an exclusive peak.
Finding the Binge Factor is a skillset that Tracy has honed over her thirty-year career as a Brand Product Strategist for Hazz Design where she ghost-designed and launched 250+ consumer retail products generating more than $2 Billion at retail for her clients. Tracy has worked with leading brands like Martha Stewart Living to out-design and out-profit the competition and has taken her brand-building experience into her role as CEO and Co-Founder of Podetize.com, the largest post-producer of podcasts in the US. Podetize is reinventing brand marketing, creating a community and business that is obsessively podcaster-centric and focused on solutions to get hosts seen, heard, found and rewarded in this noisy digital world.

In addition to writing an Innovation Column for Inc. Magazine for four years, Tracy has been featured in Harvard Business Review, Forbes, Wired, and CNN Money. Tracy co-hosts three additional podcasts: Feed Your Brand, ranked as one of CIO Magazine’s Top Entrepreneurial Podcasts; the Product Launch Hazzards for inventors and Amazon sellers; and WTFFF?! 3D Printing: the 3D Start Point for disruptive technology, now sponsored by HP.

Subscribe to The Binge Factor now and discover the keys to outranking other podcasters and catapulting yourself to the top of the must-listen list. Check out thebingefactor.com for even more FREE infographics, tips, downloads, and masterclasses for podcasters.

Want to be Tracy’s next guest, get your

    Podcast Funnel Automation and Guest Connection with Chad Burmeister of The AI for Sales Podcast With Chad Burmeister

    Podcast Funnel Automation and Guest Connection with Chad Burmeister of The AI for Sales Podcast With Chad Burmeister

    In this day and age, automation has become a business asset, helping owners and their teams alike streamline their processes and be more efficient. Yet, many are still on the fence around AI, believing that it takes humanity out of the process. However, this episode’s guest, Chad Burmeister, has proved that using AI does not have to be that way. As the host of AI for Sales Podcast, he has brought the humanity and human outcome focus, having set up a sales automation process to do guest booking for his show. He joins Tracy Hazzard to share with us how he is using a podcast funnel automation for guest connection and how he is setting his podcast up to sell the services in his business. What is more, Chad talks about ScaleX.ai and how it provides sales professionals with the toolkit to crush their quotas and more.

    Love the show? Subscribe, rate, review, and share!
    Here’s How »Join the Binge Factor community today:

    FacebookInstagramLinkedInPinterestYoutube

    • 41 min
    Intangible Business Podcast Success Metrics with Jess Dewell of the BOLD Business Podcast

    Intangible Business Podcast Success Metrics with Jess Dewell of the BOLD Business Podcast

    In order to create a resilient podcast, you have to be bold and think effectively on your feet. This episode’s guest is a strategic advisor who specializes in working with companies at the critical point in development where they want to make the right decisions right now. Tracy Hazzard interviews Jess Dewell, the host of the BOLD Business Podcast. In this conversation, Jess introduces us to her bold way of doing business and how to solve big problems without expensive solutions. She also talks about how she uses her show, how it works for her, and why she keeps doing it. At its core, Jess’ success comes from the intangible business podcast metrics that she has set up that helped her show grow into what it is today. She shares with us how we can rethink our own metrics to benefit us more while also letting us into the best ways she has found to book great guests, produce a show, monetize, and more.

    Love the show? Subscribe, rate, review, and share!
    Here’s How »Join the Binge Factor community today:

    FacebookInstagramLinkedInPinterestYoutube

    • 39 min
    Strategizing A Podcast Series To Match Your Big Why With Mark Gober Of The Where Is My Mind? Podcast

    Strategizing A Podcast Series To Match Your Big Why With Mark Gober Of The Where Is My Mind? Podcast

    As varied as the means to put out content in this day and age, podcasting attracts people you otherwise wouldn't in other media outlets. That's why for many businesses and individuals looking to expand their reach, creating a podcast has become a way to go. But how do you go about doing that, especially one that still speaks to who you are? In this episode, Tracy Hazzard interviews Mark Gober—speaker, author of An End to Upside Down Thinking, and host of the Where Is My Mind? podcast—to share with us how he has been strategizing his podcast series to match his big "why." He takes us across his journey of turning his book into a bingeable podcast series and the process he follows to create a unique show format. Plus, Mark also shares how he is increasing listeners and monetizing his podcast.

    Love the show? Subscribe, rate, review, and share!
    Here’s How »Join the Binge Factor community today:

    FacebookInstagramLinkedInPinterestYoutube

    • 35 min
    Successful Podcast Leaders Patiently Build A Strong Foundation With Kevin Dawson Of The Leaders & Lagers Podcast

    Successful Podcast Leaders Patiently Build A Strong Foundation With Kevin Dawson Of The Leaders & Lagers Podcast

    In today’s competitive landscape, building a successful podcast takes a lot of ingenuity, patience, and building the foundation to monetize it in many different ways. Kevin Dawson, a leadership and culture consultant and the host of the Leaders & Lagers podcast, joins Tracy Hazzard in today’s episode to discuss how he’s created a podcast that commands an audience and gets them to binge on his content so that they come back again and again. Kevin has set up his podcast in a way that leaves himself open to monetization opportunities. Want to create a successful podcast? Learn the secrets to creating a bingeable one and getting sponsorships to help subsidize your production costs by tuning in to this episode. 

    Love the show? Subscribe, rate, review, and share!

    Here’s How »
    Join the Binge Factor community today:
    FacebookInstagramLinkedInPinterestYoutube

    • 36 min
    Building Podcast Confidence And Trust With Suzanne Sena Of The Confidence Connection Podcast

    Building Podcast Confidence And Trust With Suzanne Sena Of The Confidence Connection Podcast

    Why would a big TV personality want to do a podcast? For Emmy-nominated broadcaster, Suzanne Sena, The Confidence Connection is a product of passion. It is a place where she can be authentic, where she can learn, and it’s something that she really enjoys doing. If you’re thinking that she would have an unfair initial advantage as a former news anchor, you would be in for a surprise. We all have to start somewhere, and Suzanne did have her share of hiccups. Listen in as she joins Tracy Hazzard in this interview, where Suzanne shares the challenges that she had to go through as a podcaster and how she eventually built confidence and trust in her product as something that really drives value to her audience. Plus, get some incredibly useful podcasting tips from one of the best hosts in the podcasting business. If you’re planning to start a podcast, then you’re in for a treat!

    Love the show? Subscribe, rate, review, and share!

    Here’s How »
    Join the Binge Factor community today:
    FacebookInstagramLinkedInPinterestYoutube

    • 42 min
    Powering Your Podcast Lead Generation With Laura Powers of The Healing Powers Podcast

    Powering Your Podcast Lead Generation With Laura Powers of The Healing Powers Podcast

    If your business is hard to sell because it is too niched or hard to explain using traditional promotional methods, podcasting is a great way to increase your lead generation by showing your potential customers what value they will get from you. If you’ve just started a podcast or planning to do so in the future, this episode is definitely for you. What things do you need to work on to leverage your podcast so that it brings leads and conversions to your business? Take it from celebrity psychic and veteran spirituality podcaster, Laura Powers, host of the Healing Powers Podcast. Over nine years in podcasting has taught Laura the value of finding the right niche, reaching out to the right people, working with a team and other things you can do to power up your podcasts’ reach. Most importantly, she learned the power of authenticity – how being true to yourself can be the greatest thing that attracts people to you and makes your show binge-able. She talks about all these in this conversation with Tracy Hazzard.

    Love the show? Subscribe, rate, review, and share!

    Here’s How »
    Join the Binge Factor community today:
    FacebookInstagramLinkedInPinterestYoutube

    • 30 min

Top Podcasts In Marketing

Listeners Also Subscribed To