65 episodes

The podcast for all things B2B SaaS Marketing, brought to you by growth marketing agency, Advance B2B.

The Growth Hub Podcast is for SaaS marketers, CEOs and founders who want to level up their knowledge, skills, and wisdom on how to build a high-growth SaaS business.

With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in SaaS from across the world to gain their insight and advice on all things growth. Hosted by Edward Ford.

The Growth Hub Podcas‪t‬ Advance B2B

    • Business
    • 5.0 • 14 Ratings

The podcast for all things B2B SaaS Marketing, brought to you by growth marketing agency, Advance B2B.

The Growth Hub Podcast is for SaaS marketers, CEOs and founders who want to level up their knowledge, skills, and wisdom on how to build a high-growth SaaS business.

With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in SaaS from across the world to gain their insight and advice on all things growth. Hosted by Edward Ford.

    Katheriin Liibert - Head of Marketing at Outfunnel - How To Grow Your SaaS Biz As A Solo Marketer

    Katheriin Liibert - Head of Marketing at Outfunnel - How To Grow Your SaaS Biz As A Solo Marketer

    Katheriin Liibert is Head of Marketing at Outfunnel and in this episode we’re talking about how to grow your SaaS business as a solo marketer.

    Katheriin joined Outfunnel as the first, and currently, only marketer in the company. With many SaaS marketers in a similar situation, how do you grow your SaaS business as a solo marketer?

    Katheriin shares her experience on what's worked for her, including:
    - how you should set expectations for marketing and work with your CEO & founders
    - why you should create a 100 day plan (but still get quick wins)
    - how to figure out which tactics and channels to focus on
    - how to work with freelancers and agencies
    - how to scale your team in future

    Links

    Outfunnel >> https://outfunnel.com/
    Thinking, Fast And Slow by Daniel Kahneman >> https://www.goodreads.com/book/show/11468377-thinking-fast-and-slow

    ---

    Advance B2B >> www.advanceb2b.com
    Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
    Follow Edward on Twitter >> twitter.com/NordicEdward

    • 34 min
    Asia Orangio - CEO at DemandMaven - 5 Steps To Create A B2B SaaS Go-To-Market Strategy

    Asia Orangio - CEO at DemandMaven - 5 Steps To Create A B2B SaaS Go-To-Market Strategy

    Asia Orangio is CEO & Founder at DemandMaven and Board Member at Moz.

    In this episode, we’re talking about a 5-step framework to create a B2B SaaS go-to-market strategy, including:
    - 1. Goals
    - 2. Product-Market-Model-Channel fit
    - 3. Defining your customer
    - 4. Success gaps
    - 5. Guiding principles
    - As well as practical examples of building go-to-market strategies

    Links

    DemandMaven >> https://demandmaven.io/
    Strategy by HBR >> https://www.goodreads.com/book/show/9612515-hbr-s-10-must-reads-on-strategy

    ---

    Advance B2B >> www.advanceb2b.com
    Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
    Follow Edward on Twitter >> twitter.com/NordicEdward

    • 40 min
    Nick Harley - VP of Growth at Raygun - Bootstrapping To Become A Multi-Million Dollar SaaS Company

    Nick Harley - VP of Growth at Raygun - Bootstrapping To Become A Multi-Million Dollar SaaS Company

    Nick Harley is VP of Growth at Raygun and in this episode we’re talking about how Raygun bootstrapped their way to become a multi-million dollar SaaS business all the way from the remote location of New Zealand.

    Not all SaaS marketing teams have VC funding behind them so we caught up with Nick to hear how their small marketing team of four people helped Raygun bootstrap their growth. Nick discusses:
    - The challenges of working from a remote location like Wellington, NZ
    - How they make every penny count by measuring marketing performance with attribution models & LTV to CAC ratios
    - The channels working for the Raygun marketing team
    - Their current team set up
    - Whether you should hire generalists or specialists
    - The challenges of marketing to technical audiences

    Links

    Raygun >> https://raygun.com/
    Radical Candor >> https://www.goodreads.com/book/show/29939161-radical-candor

    ---

    Advance B2B >> www.advanceb2b.com
    Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
    Follow Edward on Twitter >> twitter.com/NordicEdward

    • 36 min
    Eoghan McCabe - Chairman & Co-Founder at Intercom - Leadership Lessons from Scaling Intercom

    Eoghan McCabe - Chairman & Co-Founder at Intercom - Leadership Lessons from Scaling Intercom

    Eoghan McCabe is Chairman & Co-Founder at Intercom and in this episode we’re talking about leadership lessons from founding & scaling Intercom into a billion dollar company.

    Eoghan founded Intercom in a Dublin coffee shop with three friends and went from CEO of a four person startup to CEO of an almost 700 person Silicon Valley unicorn. In this episode, we hear about Intercom’s growth story from Eoghan’s perspective and what it meant for him personally as a leader, including:
    - Eoghan’s view of leadership
    - How Eoghan developed his leadership skills
    - The dangers of complacency and the importance of reinvention
    - The work people should prioritize to become effective leaders

    Links

    Intercom >> https://www.intercom.com
    I Can Do It by Louise Hay >> https://www.goodreads.com/book/show/129607.I_Can_Do_It
    Insight Timer >> https://insighttimer.com
    Hey >> https://hey.com

    ---

    Advance B2B >> www.advanceb2b.com
    Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
    Follow Edward on Twitter >> twitter.com/NordicEdward

    • 33 min
    Camille Ricketts - CMO at Notion - Notion's Playbook For Building An Authentic Enterprise Brand

    Camille Ricketts - CMO at Notion - Notion's Playbook For Building An Authentic Enterprise Brand

    Camille Ricketts is CMO at Notion. In this episode we’re talking about how Notion built a multi-billion dollar brand by humanizing enterprise marketing.

    Camille was the first marketing hire at Notion and she explains how B2B SaaS enterprise marketing doesn’t need to be stiff, boring, and overly-formal but just real, authentic, and human. This approach has helped Notion build a brand valued at over 2 billion dollars with a team of less than 10 marketers within a 50-person company.

    In this episode, we discuss:
    - How Notion segments its customer base
    - How they do enterprise marketing and the shift they’re driving towards the consumerization of the enterprise
    - Notion’s approach to brand building, storytelling & crafting their brand voice
    - The tactics & channels that are working for Notion's marketing team today
    - How Notion's marketing team measures success

    Links

    Notion >> https://www.notion.so/
    Obviously Awesome by April Dunford >> https://www.goodreads.com/en/book/show/45166937-obviously-awesome
    The Culture Code by Daniel Coyle >> https://www.goodreads.com/book/show/33517721-the-culture-code
    Hiten Shah's Product Habits >> https://producthabits.com/blog/
    Figma >> https://www.figma.com/

    ---

    Advance B2B >> www.advanceb2b.com
    Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
    Follow Edward on Twitter >> twitter.com/NordicEdward

    • 28 min
    Ross Simmonds - The Content Distribution Playbook: How To Acquire Good Traffic That Converts

    Ross Simmonds - The Content Distribution Playbook: How To Acquire Good Traffic That Converts

    Ross Simmonds is Founder & CEO at Foundation Marketing and in this episode we’re breaking down the content distribution playbook and exploring how to get good traffic that converts.

    Ross has been creating and distributing content ever since he started writing about fantasy football in college and he’s been perfecting the craft of content distribution ever since. Today we dig into this topic and Ross discusses:
    - The role of customer research in content distribution
    - How to bake distribution into your content creation process
    - Why people share content
    - How to distribute and repurpose your content
    - How to convert your traffic into leads, trials, demos, and ultimately customers

    Links

    Foundation Inc >> https://foundationinc.co/
    Canva >> https://www.canva.com/
    2PM Links >> https://2pml.com/
    How Will You Measure Your Life? by Clayton M. Christensen >> https://www.goodreads.com/book/show/13425570-how-will-you-measure-your-life

    ---

    Advance B2B >> www.advanceb2b.com
    Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
    Follow Edward on Twitter >> twitter.com/NordicEdward

    • 30 min

Customer Reviews

5.0 out of 5
14 Ratings

14 Ratings

FanOfEdsBurgers ,

Just great

If there’s anything you want to know about sales and marketing in Saas companies, this podcast is for you! Excellent host with super interesting guest!

Boos17 ,

You will become better at your work by listening this!

Edward is excellent host and SaaS marketing expert on his own right. I have learned so many valuable lessons from this podcast that I have been able to apply to my own work. Must listen and highly recommended!

NordicEdward ,

Awesome SaaS podcast!

This is by far one of the best SaaS marketing podcasts out there. There is a lot of practical advice and every episode goes in depth to unpack some actionable takeaways. The guests are incredible and you can learn invaluable advice from some of the top marketers out there in B2B SaaS.

Top Podcasts In Business

Listeners Also Subscribed To