109 episodes

The podcast for all things B2B SaaS marketing, brought to you by growth marketing agency, Advance B2B.

The Growth Hub Podcast is for SaaS marketers, CEOs and founders who want to level up their knowledge, skills, and wisdom on how to build a high-growth SaaS business.

With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in SaaS from across the world to gain their insight and advice on all things growth. Hosted by Seija Lappalainen and Reeta Westman.

The Growth Hub Podcast Advance B2B

    • Business
    • 5.0 • 15 Ratings

The podcast for all things B2B SaaS marketing, brought to you by growth marketing agency, Advance B2B.

The Growth Hub Podcast is for SaaS marketers, CEOs and founders who want to level up their knowledge, skills, and wisdom on how to build a high-growth SaaS business.

With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in SaaS from across the world to gain their insight and advice on all things growth. Hosted by Seija Lappalainen and Reeta Westman.

    How to Get €3M ARR From Content Marketing, with Alexis Chevallier, Content-Led Part-Time CMO

    How to Get €3M ARR From Content Marketing, with Alexis Chevallier, Content-Led Part-Time CMO

    How much revenue can you tie to your content marketing operations? Should you place your Content Marketing Strategy in the hands of AI?

    To discuss this, we’re joined by Alexis Chevallier, Former CMO, now Part-Time CMO, who’s successfully achieved 3M in ARR directly attributed to content marketing operations for Content Marketing Agency YouLoveWords.

    We cover:
    > What does a part-time CMO do?
    > What are the requirements for Content Marketing to become a growth engine?
    > What would prevent Content Marketing from supporting growth?
    > How do you get your CEO to understand content marketing?
    > How to achieve 3M in ARR from content marketing
    > How to build a high-performing marketing team?
    > The right split between long and educational content and snack content?
    > What AI is really bringing to content marketing

    Tune in to hear from Alexis Chevallier, Content-Led Part-Time CMO.

    About the show:
    The SaaS Growth Hub podcast is powered by Growth Marketing Agency Advance B2B. We cover marketing strategy, sales and marketing alignment, content marketing, and brand marketing to help B2B marketers grow and scale up their companies.

    • 35 min
    Building a thriving online community, with Alex Theuma, Founder @SaaStock

    Building a thriving online community, with Alex Theuma, Founder @SaaStock

    Communities can be super powerful.

    They carry trends, they generate awareness, and if you play your cards right, they can even significantly affect your overall business growth.

    Now, communities are far from easy to build.

    To explore the topic, we invited Alex Theuma, founder of SaaStock a successful community helping SaaS founders and their teams connect via expert conferences around the world.

    In this episode, we cover:

    - The origins of SaaStock
    - How to start a community
    - How to keep your audience engaged to grow the community
    - The KPIs of community building
    - More advice for aspiring community builders
    - And, as per usual, the Fast Five.

    So, is community building just a nice to have, or should SaaS B2B companies really try to benefit from it? Answer in episode 102 of the SaaS Growth Hub Podcast, with Alex Theuma, founder of SaaStock.

    • 51 min
    How to Grow a SaaS B2B Brand using Video Marketing, with Nora Sandell, Head of Marketing @Videoly

    How to Grow a SaaS B2B Brand using Video Marketing, with Nora Sandell, Head of Marketing @Videoly

    Are you really making good use of video to promote your SaaS company, products, and services? If not, the latest SaaS Growth Hub Podcast episode might be of interest to you as it is about ... video marketing, and everything it touches.

    To cover this creative topic, we invited Nora Sandell, Head of Marketing at Videoly, a leading product video platform, serving over 1000 online retailers and brands around the world.

    We discussed:
    - The evolution of how we consume content
    - Video marketing trends B2B SaaS marketers absolutely need to know about
    - How to produce professional and engaging content when you’re an absolute rookie in the field.
    - How to measure performance of your video marketing efforts
    - And a couple of DOs and DON’Ts to help you get started

    Tune in to hear from Nora Sandell, Head of Marketing at Videoly.

    About the show
    The SaaS Growth Hub podcast is powered by Growth Marketing Agency Advance B2B. We cover marketing strategy, sales and marketing alignment, content marketing, and brand marketing to help B2B marketers grow and scale up their companies.

    • 34 min
    Behind the Scenes of a 50M ARR Company, with Edward Ford, Demand Gen Director @Supermetrics

    Behind the Scenes of a 50M ARR Company, with Edward Ford, Demand Gen Director @Supermetrics

    After Joining Supermetrics as employee number 32 — and marketer number 4 — in 2019, Edward is now Demand Generation Director at Supermetrics, a fast-growing SaaS company with a stunning 50M ARR, in a very competitive space.

    In this exceptional episode with Edward, we cover:
    — The secret sauce to Supermetrics’ growth
    — Who should be driving growth?
    — What's the next stage at Supermetrics?
    — A full-funnel brand test Supermetrics ran (and what they learned from it)
    — Where is 'marketing data' going?
    — The alternatives to the traditional attribution models
    — Is there a go-to funnel for B2B SaaS companies?

    Tune in to hear from Edward Ford, Demand Generation Director at Supermetrics.

    About the show
    The SaaS Growth Hub podcast is powered by Growth Marketing Agency Advance B2B. We cover marketing strategy, sales and marketing alignment, content marketing, and brand marketing to help B2B marketers grow and scale up their companies.

    • 47 min
    The secret to telling engaging customer stories, with Joel Klettke, Founder @Case Study Buddy

    The secret to telling engaging customer stories, with Joel Klettke, Founder @Case Study Buddy

    - What’s an efficient process for creating customer stories?
    - Can one scale the process?
    - Do you have a secret formula to get around this and still tell compelling stories?
    - How to tell stories when you can’t share numbers
    - How to hook the visitor from the get-go?

    Tune in to hear from Joel Klettke, Founder at Case Study Buddy.

    About the show
    The SaaS Growth Hub podcast is powered by Growth Marketing Agency Advance B2B. We cover marketing strategy, sales and marketing alignment, content marketing, and brand marketing to help B2B marketers grow and scale up their companies.

    • 27 min
    How to measure your customer stories’ ROI, with Joel Klettke, Founder @Case Study Buddy

    How to measure your customer stories’ ROI, with Joel Klettke, Founder @Case Study Buddy

    - Why are customer stories so important?
    - Why is it so difficult to create and publish quality customer stories?
    - How to ensure customer stories serve business and revenue goals?
    - How should marketers measure the ROI of a case study?
    - How to ask a customer for a story?

    Tune in to hear from Joel Klettke, Founder at Case Study Buddy.

    About the show
    The SaaS Growth Hub podcast is powered by Growth Marketing Agency Advance B2B. We cover marketing strategy, sales and marketing alignment, content marketing, and brand marketing to help B2B marketers grow and scale up their companies.

    • 32 min

Customer Reviews

5.0 out of 5
15 Ratings

15 Ratings

millalappal ,

Great guests, brilliant host

The Growth Hub is such a joy to listen to thanks to Edward. He always makes the episodes about the guest, not himself (although his thoughts are great when he does share them). Keep up the good work!

FanOfEdsBurgers ,

Just great

If there’s anything you want to know about sales and marketing in Saas companies, this podcast is for you! Excellent host with super interesting guest!

Boos17 ,

You will become better at your work by listening this!

Edward is excellent host and SaaS marketing expert on his own right. I have learned so many valuable lessons from this podcast that I have been able to apply to my own work. Must listen and highly recommended!

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