68 episodes

The podcast for all things B2B SaaS marketing, brought to you by growth marketing agency, Advance B2B.

The Growth Hub Podcast is for SaaS marketers, CEOs and founders who want to level up their knowledge, skills, and wisdom on how to build a high-growth SaaS business.

With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in SaaS from across the world to gain their insight and advice on all things growth. Hosted by Edward Ford.

The Growth Hub Podcas‪t‬ Advance B2B

    • Business
    • 5.0 • 15 Ratings

The podcast for all things B2B SaaS marketing, brought to you by growth marketing agency, Advance B2B.

The Growth Hub Podcast is for SaaS marketers, CEOs and founders who want to level up their knowledge, skills, and wisdom on how to build a high-growth SaaS business.

With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in SaaS from across the world to gain their insight and advice on all things growth. Hosted by Edward Ford.

    Stephanie Cox - VP at Lumavate - Why Marketing Should Lead Sales (and Support, Success & Product)

    Stephanie Cox - VP at Lumavate - Why Marketing Should Lead Sales (and Support, Success & Product)

    Stephanie Cox is VP of Sales & Marketing at Lumavate and in this episode we’re talking about why marketing should lead sales - as well as support, success, and product.

    Stephanie has a very unique role as a SaaS marketing leader since she also directly leads four other key departments and in this episode we hear:
    - Why she ended up taking such a broad role
    - The benefits of having marketing lead sales
    - What channels and tactics are working for the Lumavate marketing team
    - How all her teams work together
    - What her typical week looks like
    - How her teams move at a super fast pace and just get shit done

    Links

    Lumavate >> https://www.lumavate.com/

    ---

    Advance B2B >> www.advanceb2b.com
    Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
    Follow Edward on Twitter >> twitter.com/NordicEdward

    • 38 min
    Derek O'Carroll - CEO at Brightpearl - From Near Failure To +$15M ARR & +40% YoY Growth

    Derek O'Carroll - CEO at Brightpearl - From Near Failure To +$15M ARR & +40% YoY Growth

    Derek O’Carroll is CEO of Brightpearl and in this episode we’re talking about their incredible SaaS turnaround story from near failure to +$15M ARR & +40% year-on-year growth.

    When Derek took over as CEO of Brightpearl, he described the company as a "distressed asset". It was burning cash, had very high churn, and a culture where talented people were rowing in different directions. Fast forward to today and Brightpearl is growing rapidly and Derek has masterminded a successful SaaS turnaround story.

    In this episode, Derek discusses:
    - Brightpearl's three-pronged turnaround strategy
    - How they realigned product-market fit
    - How they grew ACV
    - Building a talented team where the right people are in the right place
    - The impact the strategy has had
    - How Brightpearl reduced churn from 28% to below 8%

    Links

    Brightpearl >> https://www.brightpearl.com/
    Escaping the Build Trap by Melissa Perri >> https://www.goodreads.com/book/show/42611483-escaping-the-build-trap

    ---

    Advance B2B >> www.advanceb2b.com
    Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
    Follow Edward on Twitter >> twitter.com/NordicEdward

    • 36 min
    Rebecca Reynoso - Guest Post Program Manager at G2 - How To Run A Successful Guest Post Program

    Rebecca Reynoso - Guest Post Program Manager at G2 - How To Run A Successful Guest Post Program

    Rebecca Reynoso is Senior Content Editor & Guest Post Program Manager at G2 and in this episode we’re talking about how to *actually* run a successful guest post program.

    Rebecca manages G2’s editorial calendar for all guest article contributions, which combined have generated over 550K yearly website sessions, 80% of which are organic.

    In this episode, Rebecca discusses:
    - The value of guest posting
    - How to draft a thorough and clear set of guest post guidelines
    - What goes into strong guest posting editorial standards
    - The story of how G2’s guest post program has evolved over time
    - The results G2's guest post program has generated

    Links

    G2 Learning Hub >> https://learn.g2.com/
    G2's guest post guidelines >> https://learn.g2.com/guest-post-guidelines
    Never Let Me Go by Kazuo Ishiguro >> https://www.goodreads.com/book/show/6334.Never_Let_Me_Go

    ---

    Advance B2B >> www.advanceb2b.com
    Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
    Follow Edward on Twitter >> twitter.com/NordicEdward

    • 38 min
    Katheriin Liibert - Head of Marketing at Outfunnel - How To Grow Your SaaS Biz As A Solo Marketer

    Katheriin Liibert - Head of Marketing at Outfunnel - How To Grow Your SaaS Biz As A Solo Marketer

    Katheriin Liibert is Head of Marketing at Outfunnel and in this episode we’re talking about how to grow your SaaS business as a solo marketer.

    Katheriin joined Outfunnel as the first, and currently, only marketer in the company. With many SaaS marketers in a similar situation, how do you grow your SaaS business as a solo marketer?

    Katheriin shares her experience on what's worked for her, including:
    - how you should set expectations for marketing and work with your CEO & founders
    - why you should create a 100 day plan (but still get quick wins)
    - how to figure out which tactics and channels to focus on
    - how to work with freelancers and agencies
    - how to scale your team in future

    Links

    Outfunnel >> https://outfunnel.com/
    Thinking, Fast And Slow by Daniel Kahneman >> https://www.goodreads.com/book/show/11468377-thinking-fast-and-slow

    ---

    Advance B2B >> www.advanceb2b.com
    Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
    Follow Edward on Twitter >> twitter.com/NordicEdward

    • 34 min
    Asia Orangio - CEO at DemandMaven - 5 Steps To Create A B2B SaaS Go-To-Market Strategy

    Asia Orangio - CEO at DemandMaven - 5 Steps To Create A B2B SaaS Go-To-Market Strategy

    Asia Orangio is CEO & Founder at DemandMaven and Board Member at Moz.

    In this episode, we’re talking about a 5-step framework to create a B2B SaaS go-to-market strategy, including:
    - 1. Goals
    - 2. Product-Market-Model-Channel fit
    - 3. Defining your customer
    - 4. Success gaps
    - 5. Guiding principles
    - As well as practical examples of building go-to-market strategies

    Links

    DemandMaven >> https://demandmaven.io/
    Strategy by HBR >> https://www.goodreads.com/book/show/9612515-hbr-s-10-must-reads-on-strategy

    ---

    Advance B2B >> www.advanceb2b.com
    Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
    Follow Edward on Twitter >> twitter.com/NordicEdward

    • 40 min
    Nick Harley - VP of Growth at Raygun - Bootstrapping To Become A Multi-Million Dollar SaaS Company

    Nick Harley - VP of Growth at Raygun - Bootstrapping To Become A Multi-Million Dollar SaaS Company

    Nick Harley is VP of Growth at Raygun and in this episode we’re talking about how Raygun bootstrapped their way to become a multi-million dollar SaaS business all the way from the remote location of New Zealand.

    Not all SaaS marketing teams have VC funding behind them so we caught up with Nick to hear how their small marketing team of four people helped Raygun bootstrap their growth. Nick discusses:
    - The challenges of working from a remote location like Wellington, NZ
    - How they make every penny count by measuring marketing performance with attribution models & LTV to CAC ratios
    - The channels working for the Raygun marketing team
    - Their current team set up
    - Whether you should hire generalists or specialists
    - The challenges of marketing to technical audiences

    Links

    Raygun >> https://raygun.com/
    Radical Candor >> https://www.goodreads.com/book/show/29939161-radical-candor

    ---

    Advance B2B >> www.advanceb2b.com
    Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
    Follow Edward on Twitter >> twitter.com/NordicEdward

    • 36 min

Customer Reviews

5.0 out of 5
15 Ratings

15 Ratings

millalappal ,

Great guests, brilliant host

The Growth Hub is such a joy to listen to thanks to Edward. He always makes the episodes about the guest, not himself (although his thoughts are great when he does share them). Keep up the good work!

FanOfEdsBurgers ,

Just great

If there’s anything you want to know about sales and marketing in Saas companies, this podcast is for you! Excellent host with super interesting guest!

Boos17 ,

You will become better at your work by listening this!

Edward is excellent host and SaaS marketing expert on his own right. I have learned so many valuable lessons from this podcast that I have been able to apply to my own work. Must listen and highly recommended!

Top Podcasts In Business

Listeners Also Subscribed To