The Member Engagement Show Higher Logic

Our guest on this episode of The Member Engagement Show is Diana Mertz, Sr. Director of Membership and Engagement with the American Staffing Association. Diana has over 15 years' experience in association management, primarily on the membership side. Topics covered include:
Building and maintaining special interest groups in communities.
Nurturing volunteers as leaders.
Tips for communities keeping long-time communities fresh and engaged.
How members’ perception and use of communities changes over time.
Learning what YOUR members want and how to tap into that for success.
Teaching members how to use and get the most out of the community.
Recognition for your most valuable contributors.
Helpful Links
Visit higherlogic.com/podcasts for resources.
Learn more about ASA's Women in Leadership program (video).
Diana Mertz on LinkedIn
American Staffing Association

In this episode, we talk with Amber Worthen, CEO of Email Maven, which provides comprehensive email platform support primarily for associations. Email Maven helps staff get the email work done, pitching in on both projects and overall strategy. Prior to Email Maven, Amber was in the trade association space for seven years. The episode explores:
How to accomplish a lot with a small email marketing team.
How to effectively introduce automation into the email marketing picture.
Why email benchmarks are important and how they can help associations.
What kind of email metrics you should be tracking.
How to provide a better, more targeted experience for your members through automation. 
How to spot helpful vs. unhelpful email data.
The most underestimated Higher Logic email tool: web tracking.
Emerging trends in email marketing
Links:
Visit higherlogic.com/podcasts to download the Association Email Benchmark Report and check out other resources referenced on the show.
Register for our April 30 webinar, Benchmarks for Success, to learn more about association marketing, community, and experience benchmarks.
Learn more about Email Maven.

In this episode, we talk to Higher Logic’s Sr. Product Marketing Manager Sarah Spinosa about how to effectively use association job boards to assist members in their career growth, sustain industries, and increase the value of your association community; all part of effective association management. Topics include:
Job Boards reinforce your association as the “professional home” for members.
A job board’s role in member recruitment, engagement, and retention.
A job board's role in generating non-dues revenue.
Using job boards to spot skills demands and gaps, and education opportunities.
How job boards add value to your community and drive logins.
How job boards can keep the industry healthy.
Effective job board tech tools and management tips.
Useful Links:
Visit higherlogic.com/podcasts to learn more about Higher Logic Thrive Jobs and explore our guide to the ideal association tech stack.
 

Our guest on this episode of The Member Engagement Show is Higher Logic's Sales Enablement Manager Devin Timbrook, who has 7 years’ experience working with associations and nonprofits. Devin specializes in scalable ways to engage members, and in this episode she focuses on how associations can use automation to save time and create personalized member experiences. Kelly and Devin cover:
Trends in automation for associations
Some ideas for using automation to better your member experience
Automation opportunities in marketing and online communities
How Higher Logic's Advanced Starter Kits can help you get started
Responses to some common concerns about automating
Devin will explore automation in more depth during her session at Super Forum 2024, April 10-12 in National Harbor, MD. Hope to see you there!
And check out other episodes of the show, and association resources at higherlogic.com/podcasts/.

In this episode of The Member Engagement Show, Kelly talks with Kunal Johar, Co-founder and Chief Technology Officer of OpenWater by ASI. Kunal shares how anyone can help their organization digitally transform. He also walks through the transformative impacts of using the latest addition to the Higher Logic Thrive suite: Higher Logic Thrive Submissions and Review. The result of a partnership between Higher Logic and OpenWater, Higher Logic Thrive Submissions and Review is an abstract software that integrates with Higher Logic Thrive Community enabling organizations to collect and manage award, abstract, scholarship, grant, and other submissions and applications.
Listen to the episode for more:
Digital Transformation doesn't have to be a giant structural change; it can be one person deciding to improve a process (and you can iterate on that improvement).
Member needs and day-to-day efficiency is what drives digital transformation. Associations should ask "what are our daily roadblocks?" and then consider "is there a simple way to fix this?"
Associations should explore ways to use the tools they already have for digital transformation - avoiding additional budget approval. 
Kunal will also be joining us for Super Forum 2024, April 10-12 - don't miss out!
Learn more about Higher Logic Thrive Submissions and Review, and check out other resources we've referenced on The Member Engagement Show at higherlogic.com/podcasts.

On this episode of The Member Engagement Show, Kelly talks with Higher Logic’s Sr. Sales Engineer Emily Stamm about association volunteer and mentorship programs. The episode covers:
How mentorship programs benefit both seasoned experts and younger members.
Why you should establish volunteer programs in your association.
What makes for great volunteer opportunities.
How to spot and foster the best potential volunteers.
How use community to create member engagement in volunteer and mentoring programs.
Showcasing volunteer efforts, programs, and results.
Ways to show your appreciation for your volunteers.
Check out the resources and events mentioned during this episode at higherlogic.com/podcasts, including:
Super Forum 2024, which takes place, April 10-12 - Emily Stamm will be teaching a session to help you improve your mentoring and volunteering programs!
Our guide, Path to Renewal: Mentoring & Volunteering