Naavik Gaming Podcast Naavik

TikTok is undeniably changing the game for game developers and creating a new marketing and distribution playbook across mobile, console, and PC. In this discussion, Alexandra Takei, Director at Ruckus Games, speaks with Assaf Sagy, Head of Global Gaming at TikTok, and Rema Vasan, Head of Global Gaming Marketing at TikTok, about the impact TikTok has on consumer behavior. We discuss why TikTok has set up a vertically integrated business focusing solely on gaming, and our discussion covers the essential elements of TikTok's value proposition, including discovery, cultural relevance, and performance, TikTok's position in the gaming distribution stack, and how developers should create content, foster community, and promote culture to create successful games. We also share brand-new stats and success stories of developers on the TikTok platform! As Matej Lancaric rightly said in a prior Naavik Digest newsletter piece, "Above all, don't underestimate the power of TikTok."

Big thanks to GRID for making this episode possible. GRID is a game data platform providing esports data infrastructure, analytics, and distribution solutions to leading game publishers including Riot Games, Ubisoft, and KRAFTON. If you're a fan, developer, or entrepreneur with an idea for a live data-powered project, make sure to apply for GRID Open Access, get free access to official data, and start creating today! To learn more, visit https://grid.gg/?utm_source=naavik.co&utm_medium=media&utm_campaign=Naavik.

If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.
 
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Sound design by Gavin Mc Cabe.

In the ever-evolving world of gaming, understanding and managing player interactions through technology is becoming increasingly critical. Host Devin Becker sits down with Solomon-Ruiz Lichter, Senior Director of Global Gaming at CleverTap, to delve into segmenting players, crafting personalized offers, and fostering a more engaging gaming environment. We explore the importance of live ops in maintaining a dynamic relationship with players and discuss the future of this practice, emphasizing the potential for AI and machine learning to revolutionize the way developers understand and improve player interactions. 

Solomon shares insights on customizing offers for various player types, including 'whales', and strategies for converting non-spenders into spenders through targeted, personalized approaches. We also dig into the integration of AI and ML in live ops content creation, highlighting how these technologies can enhance productivity and tailor content more closely to player preferences. The potential for user-generated content (UGC) in shaping the gaming landscape is also discussed, alongside strategies for balancing the retention of long-term players with the acquisition of new ones. This episode promises a thorough exploration of how cutting-edge technology and strategic management can together sculpt the future of gaming.

We’d also like to thank Nexus for making this episode possible! Nexus’s creator program in-a-box makes it easy for game devs to build and manage a world-class creator program, driving significant growth in conversion, ARPPU, retention, and LTV. To learn more, go to http://nexus.gg/naavik

If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.
 
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Sound design by Gavin Mc Cabe.

There’s no shortage of conversation around how new technologies are changing the way games are made, but that technological change doesn’t end there. New platforms are also contending for player attention, and where and how games are distributed is all destined to evolve, likely in bigger ways than most people think. We all know about Roblox and UEFN, but what about Discord, ChatGPT, and whatever new AI-focused consumer platforms may emerge? Could other large social and messaging platforms make a gaming comeback? Could new devices actually grow the games industry over the next decade?

To help unpack these big questions, host Aaron Bush is joined by Sebastian Park, co-founder of Infinite Canvas. Infinite Canvas was not only early to building on Roblox, but has been at the bleeding edge of experimenting with making games on platforms like Discord and ChatGPT. Sebastian shares his views on these emerging platforms, how design implications change with varying technology and incentive models, how advertising may evolve with AI, where he’s seeing success today, and more. This is a fascinating, wide-ranging conversation you won’t want to miss.

We’d also like to thank Nexus for making this episode possible! Nexus’s creator program in-a-box makes it easy for game devs to build and manage a world-class creator program, driving significant growth in conversion, ARPPU, retention, and LTV. To learn more, go to http://nexus.gg/naavik

If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.

Who’s On:
Guest - Sebastian Park: https://www.linkedin.com/in/sebastianpark/ 
Host - Aaron Bush: https://www.linkedin.com/in/aaron-bush-846b8185/ 

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Sound design by Gavin Mc Cabe.

Guild of Guardians, Immutable’s second major game after Gods Unchained, is one of the most anticipated web3 games of 2024. The game recently pivoted from a real-time RPG to an auto-battler, and is set for a May 15th global release. Guild of Guardians is one of the first games on Immutable’s new ZK-EVM blockchain, which Naavik covered in the January 24, 2024 episode of the podcast with Immutable founder, Robbie Ferguson. 

In the second half of the episode your host, Niko Vuori, and Naavik’s own web3 analyst, Devin Becker, spend some time reflecting on the state of web3 gaming now that a fresh crypto bull run is well underway. What does that mean for web3 games? Has the industry learned any lessons from the 2021-2022 rise and fall? Or is it all just tulip mania all over again? 

Check out Devin’s piece on Guild of Guardians at https://naavik.co/digest-updating-web3-2024/ and Niko’s interview with Immutable founder Robbie Ferguson at https://naavik.co/immutables-web3-roadmap-for-2024.

We’d also like to thank Nefta for making this episode possible. Nefta has created an advertising network that pays game publishers higher eCPMs on their iOS opt-out users and drives better results for advertisers. Learn more about how Nefta can boost your results at http://nefta.io/

If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.
 
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Sound design by Gavin Mc Cabe.

In this week's Roundtable, the squad takes a deep dive into the unique atmosphere of this year's Game Developers Conference (GDC), marked by a spirit of camaraderie and innovation amidst widespread industry layoffs. We then pivot to discuss the monumental acquisition of data.ai by Sensor Tower, setting the stage for what could become the definitive source of mobile app data. The conversation heats up as we explore Epic Games' showcase of Unreal Engine, UEFN, and the bombshell announcement of a mobile Epic Store set to launch by year's end. We shift gears to dissect the U.S. Department of Justice's sweeping lawsuit against Apple, examining the broader implications of the case beyond the specific policies contested by Epic, and reflecting on the growing global backlash against Apple's business practices. Lastly, we delve into a revealing survey from Mistplay, which predicts a downturn in mobile spending by high-value users. Join us for all the latest games business news with Aaron Bush, Dave Elton, and host Devin Becker.

We’d like to thank RallyHere for making this episode possible. RallyHere is a proven gaming backend platform and service made specifically for cross-platform live-service games. RallyHere is your one-stop-shop to streamline your development processes, increase speed to market, and optimize your post-launch live services. To learn more or schedule a demo, visit rallyhere.gg  

If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback, shoot us a note at podcast@naavik.co.
 
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Sound design by Gavin Mc Cabe.

Finding success on Roblox can be very challenging. There are over 20 million experiences created every year, and the play patterns are quite different from their more traditional mobile and console counterparts. That’s why UGC games analyst, David Taylor, sat down with Xiang Shen, the CTO of Century Games, a top 20 mobile publisher and the creators for the recent breakout hit Whiteout Survival, which drew in $500 million in in-app purchases over the past year according to recent estimates.
What makes Century Games particularly unique is the company's willingness to experiment with new platforms such as Roblox. Century Games has two successful Roblox experiences — Livetopia and MetLife — that the team launched from scratch over the last few years. 
Given the growth of the UGC games industry, traditional developers are increasingly asking the question: should we build a Roblox game? In this episode, we’ll explore how Century Games found success on Roblox and how this fits into its broader strategy as a successful mobile developer.

This episode is brought to you by Overwolf, the all-in-one platform for creating, sharing and monetizing in-game apps and mods.. Visit overwolf.com for more details. 

If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.
 
Watch the episode: YouTube Channel
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Sound design by Gavin Mc Cabe.