THOUGHT LEADERSHIP & Building Your Brand with Roger Martin (ep.150‪)‬ Talk About Talk - Communication Skills Training

Are you a thought leader? Andrea interviews prolific thought leader Roger Martin, professor emeritus and past Dean of the Rotman School of Management at University of Toronto. Learn the distinction between private and public thought leadership, why you should consider your cadence in publishing, and three objective criteria to use when evaluating your brand promise, whether it’s for an advertising campaign or for your own personal brand.

 

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RESOURCES



Roger Martin



https://rogerlmartin.com/





HBR – Harvard Business Review –









2023 Year in Review – https://hbr.org/year-in-review

Roger Martin’s Jan’24 HBR article – https://hbr.org/2024/01/the-right-way-to-build-your-brand

Andrea’s Self-Introduction article – https://hbr.org/2022/08/a-simple-way-to-introduce-yourself

Roger Martin video (A Plan is Not a Strategy) – https://www.youtube.com/watch?v=iuYlGRnC7J8

Michael Porter HBR video (Porter’s 5 Forces) – https://youtu.be/mYF2_FBCvXw?





* Smart Brevity book – https://amzn.to/3pj2Jdj





Roger’s Favorite Thought Leaders –









Amy Edmondson – https://amycedmondson.com/

Adam Grant – https://adamgrant.net/

Dan Pink – https://www.danpink.com/









Roger’s favorite podcasts –









Farnham Street Knowledge Project podcast – https://fs.blog/knowledge-project-podcast/

Tiffany Bova’s What’s Next! podcast – https://www.tiffanibova.com/whats-next-podcast/









TRANSCRIPT

 

Well, hello there and welcome to talk about Talk Podcast Episode #150. I am so excited about this episode. Today we’re tackling the topic of thought leadership and building your brand.

 

Just over a month ago, I was sitting in the waiting room of my eye doctor scrolling through emails on my phone when I saw an e-mail from HBR – Harvard Business Review. The e-mail was titled “HBR’s best of 2023.” Interesting. So I opened up the e-mail and I started scrolling. … I paused because I couldn’t believe my eyes, and then I gasped out loud. Someone asked me. Are you OK? I had a huge smile on my face. Yes, I’m definitely OK, thank you.

 

What I saw on my phone was the announcement that my HBR article entitled, “A Simple Framework to Introduce Yourself”, was one of the top 3 most read articles in HBR in 2023. Wow, I couldn’t believe my eyes. 

 

I kept scrolling through the email and I saw a face that looked very familiar.