1 hr 1 min

Unpacking the Decline in Organic Reach Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users

    • Marketing

Organic content reach is on the decline...again!
"It's inevitable, this is what social media companies do" and "All they are interested in is posting more ads" I keep seeing people comment but it really isn't as simple as that. LinkedIn is not an advertising company like Meta, they are a business that primarily generates revenue from subscriptions so the reasons for the decline in reach is more complex...
Also in this episode;
Creator mode confusion
LinkedIn™️ Games
AI-generated content screening
The new immersive video feed mystery
Post of the week

Organic content reach is on the decline...again!
"It's inevitable, this is what social media companies do" and "All they are interested in is posting more ads" I keep seeing people comment but it really isn't as simple as that. LinkedIn is not an advertising company like Meta, they are a business that primarily generates revenue from subscriptions so the reasons for the decline in reach is more complex...
Also in this episode;
Creator mode confusion
LinkedIn™️ Games
AI-generated content screening
The new immersive video feed mystery
Post of the week

1 hr 1 min