18 min
FIR Book Review: Trust Me, PR is Dead by Robert Phillips FIR Book Reviews
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Robert Phillips stunned the PR agency world when he walked away from his prestigious position as CEO of Edelman EMEA. Phillips explains his decision in Trust Me, PR is Dead, in which he calls for an end to the PR industry and advocates instead for a new model of public leadership (as the replacement for PR) and public value (the role of corporations which, Phillips believes, need to adopt a reinvented kind of capitalism that focuses as much on contributing to society as to their bottom lines). In this FIR Book Review, FIR co-host Shel Holtz offers his perspective on Phillips' controversial book.
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The post Book Review: Trust Me, PR Is Dead by Robert Phillips appeared first on FIR Podcast Network.
Robert Phillips stunned the PR agency world when he walked away from his prestigious position as CEO of Edelman EMEA. Phillips explains his decision in Trust Me, PR is Dead, in which he calls for an end to the PR industry and advocates instead for a new model of public leadership (as the replacement for PR) and public value (the role of corporations which, Phillips believes, need to adopt a reinvented kind of capitalism that focuses as much on contributing to society as to their bottom lines). In this FIR Book Review, FIR co-host Shel Holtz offers his perspective on Phillips' controversial book.
Continue Reading →
The post Book Review: Trust Me, PR Is Dead by Robert Phillips appeared first on FIR Podcast Network.
18 min