5 episodes

Startup Gauntlet introduces a focused path to entrepreneurship called Customer Discovery. This six-week long program covers the process of identifying the core of a startup business. Anyone may enter the class, with or without a concept for a business, and learn how to make and test assumptions about a potential business, by performing in-depth Customer Discovery. The result will be a business model based not on an entrepreneur's guesses, but on facts learned directly from potential customers. Sponsored by a grant from the National Science Foundation, since May 2012 Startup Gauntlet has been taught to more than 120 teams in eight cohorts.
(June 2013)

Startup Gauntlet by Georgia Tech Startup Gauntlet

    • Education

Startup Gauntlet introduces a focused path to entrepreneurship called Customer Discovery. This six-week long program covers the process of identifying the core of a startup business. Anyone may enter the class, with or without a concept for a business, and learn how to make and test assumptions about a potential business, by performing in-depth Customer Discovery. The result will be a business model based not on an entrepreneur's guesses, but on facts learned directly from potential customers. Sponsored by a grant from the National Science Foundation, since May 2012 Startup Gauntlet has been taught to more than 120 teams in eight cohorts.
(June 2013)

    Episode 5: Tough Love for Entrepreneurs

    Episode 5: Tough Love for Entrepreneurs

    Were they really called "dungeon masters" in the beginning? Yes, indeed. In this episode Paul Freet talks about the direct feedback given by the teaching team - and what makes a good potential instructor.

    • 3 min
    Episode 2: What we use to know...what we know now

    Episode 2: What we use to know...what we know now

    We used to teach entrepreneurship with case studies, and advised early stage entrepreneurs to create an HR department as soon as possible. What's changed? Now we know that startups are not "small big companies", but temporary organizations searching for a business model. Paul Freet explains it all.

    • 3 min
    Episode 1: What is Startup Gauntlet?

    Episode 1: What is Startup Gauntlet?

    A quick chat with Paul Freet about Startup Gauntlet and how it all got started.

    • 3 min
    Episode 3: The Reading Materials

    Episode 3: The Reading Materials

    We suggest two books to accompany the class:

    Business Model Generation by Alex Osterwalder
    The Startup Owner's Manual by Steve Blank

    In this episode, Keith McGreggor, Director of VentureLab shares his thoughts on the books.

    • 2 min
    Episode 4: The Vocabulary of Gauntlet

    Episode 4: The Vocabulary of Gauntlet

    Business Model Canvas, discovery, pivot? Need help with the lingo? Harold Solomon is here to help us out.

    • 6 min

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