Talk Commerce Brent W. Peterson
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- Technology
If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business.
Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business.
Keep up with the current news on commerce platforms, marketing trends, and what is new in the entrepreneurial world. Episodes drop every Tuesday with the occasional bonus episodes.
You can check out our daily blog post and signup for our newsletter here https://talk-commerce.com
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Rewire Your Entrepreneurial Mind for Success with Karim Boktor
Summary
In this episode of Talk Commerce, Brent Peterson interviews Karim Boktor, a leadership and business hypnotherapist. Karim shares his personal journey of overcoming anxiety and depression in his own business and how he discovered the power of the subconscious mind. He explains that 80-90% of our decisions and behaviors are driven by the subconscious, and understanding and rewiring the subconscious is crucial for success in business and life. Karim also discusses the importance of recognizing and addressing the five key emotions that hold us back: anger, sadness, fear, hurt, and guilt.
Keywords
leadership, business, hypnotherapy, subconscious mind, anxiety, depression, emotions, self-promotion, change, responsibility
Takeaways
The subconscious mind plays a crucial role in business success. Understanding and rewiring the subconscious is essential for making better decisions and overcoming obstacles.The five key emotions that hold us back in life and business are anger, sadness, fear, hurt, and guilt. Recognizing and addressing these emotions is important for personal growth and success.Entrepreneurs often struggle with reaching out for help and admitting their weaknesses. It's important to recognize the need for support and to surround yourself with a strong network.Self-promotion can be challenging for many entrepreneurs, but it's necessary for building a successful brand. Overcoming guilt and fear of failure is crucial for embracing self-promotion.Change is inevitable in business, and resisting it can lead to stagnation. Embracing change and continuously learning and adapting is essential for long-term success.
Sound Bites
"There's this thing that's inside of you that you need to know about, that's controlling your business and your life too.""The five key emotions that hold us back in life, we can put them into five buckets: anger, sadness, fear, hurt, and guilt.""If you're already going into war or if you're already going into battle and you're already angry, you've already lost."Chapters
00:00Uncovering the Power of the Subconscious Mind in Business
17:32Breaking Through Negative Emotions and Behavior Traits
https://www.boktorbusinesscoaching.com/https://www.youtube.com/watch?v=OBWTKpdexAI -
Turbocharge E-Commerce Growth with AI: Secrets from NetElixir's Udayan Bose
Summary
Udayan Bose, founder and CEO of NetElixir, discusses the importance of AI in digital marketing and the challenges faced by e-commerce merchants. He emphasizes the need for experimentation and testing, as well as reserving time for learning and staying updated with industry changes. Bose believes that AI-powered experimentation is essential for businesses to thrive and recommends his company's technology solution, LXR Insights, for identifying and acquiring high-value customers. He also highlights the core principles of NetElixir, including respect for people, equal opportunity, customer delight, and a focus on quality.
Keywords
AI, digital marketing, e-commerce, experimentation, testing, learning, AI-powered experimentation, high-value customers
Takeaways
Experimentation and testing are crucial in the dynamic field of digital marketing, especially with the emergence of AI.Reserve time for learning and staying updated with industry changes to avoid being left behind.AI-powered experimentation is necessary for businesses to acquire high-value customers and thrive in a competitive landscape.NetElixir's technology solution, LXR Insights, helps businesses identify and acquire high-value customers through AI-powered experimentation.NetElixir's core principles include respect for people, equal opportunity, customer delight, and a focus on quality.
Sound Bites
"The future of digital marketing is going to be powered by AI.""Reserve 10% of your personal time to explore what is going on in the industry.""Experimentation is the only solution to understand what is going on within the black box."Contact Details
https://www.linkedin.com/company/netelixir/https://www.linkedin.com/in/netelixirudayanbose/https://www.netelixir.com/ -
The Top 3 Strategies to Skyrocket Your Marketplace Sales, with Channel Engine's Jordi Vermeer
Summary
Jordi Vermeer, Vice President of Revenue for North America at Channel Engine, discusses the role of Channel Engine in helping brands and resellers list, optimize, and manage their marketplace sales. He explains how Channel Engine integrates with platforms like Amazon and offers automation and tools to streamline the process. Vermeer also discusses the trend of hybrid selling, where brands sell on both Amazon's 1P and 3P models. He highlights the importance of strategy in choosing the right marketplaces to sell on and the benefits of Channel Engine's automation and support. Vermeer also touches on the rise of social commerce and the opportunities for cross-border selling.
Keywords
Channel Engine, marketplace sales, optimization, automation, hybrid selling, social commerce, cross-border selling
Takeaways
Channel Engine helps brands and resellers list, optimize, and manage their marketplace sales.The platform integrates with marketplaces like Amazon and offers automation and tools to streamline the process.Hybrid selling, where brands sell on both Amazon's 1P and 3P models, is a growing trend.Choosing the right marketplaces and developing a strategy is crucial for success in multi-channel selling.Social commerce platforms, like TikTok and Meta, are becoming marketplaces themselves.Cross-border selling can be facilitated through Channel Engine, with opportunities in Canada and Mexico.
Sound Bites
"We focus predominantly on third party marketplaces to help brands and resellers list, optimize, and manage their marketplace sales.""Hybrid selling is the combination of selling on Amazon's 1P and 3P models, which is a growing trend.""Choosing the right marketplaces and developing a strategy is crucial for success in multi-channel selling."Chapters
00:00Introduction and Background
06:14Overview of Channel Engine
07:34How Channel Engine Helps Merchants Expand
09:00Channel Engine's Interaction with Amazon
10:20Hybrid Selling and the Benefits
12:42Differentiating Factors of Channel Engine
14:23Expansion into Retail and Social Commerce
16:40Considerations for Multi-Channel Selling
18:24Efficiencies and Tools Offered by Channel Engine
18:32Ideal Clients for Channel Engine
22:05Expanding into International Markets
24:54Predictions for E-commerce and Multi-Channel Selling
26:14Availability of Stroop Waffles
27:00The Dutch Influence on E-commerce
28:41Shameless Plug
29:33Conclusion -
The Top 3 Secrets to Accelerating Your Digital Transformation, with Ben Johnson of Particle 41
Summary
In this episode, Ben Johnson, the CEO and founder of Particle 41, discusses the importance of OKRs (Objectives and Key Results) in goal setting and measuring progress. He explains how OKRs can bring a data-driven culture to organizations and shares examples of how they can be applied in business. Ben also talks about Particle 41's services, including software development, application modernization, DevOps, and data science. He emphasizes the company's core values of visibility, velocity, and vision. Additionally, Ben discusses the optimization of the tech team's process, the use of frameworks and customization, and the role of AI in software development.
Takeaways
OKRs (Objectives and Key Results) are a framework for goal setting and measuring progress in business.OKRs bring a data-driven culture to organizations and help align departments towards common objectives.Particle 41 offers services in software development, application modernization, DevOps, and data science.The company values visibility, velocity, and vision in its work.Frameworks and customization should be used strategically to optimize software development processes.AI can be a helpful tool in development but requires attention to detail and accountability for the output.Chapters
00:00Introduction and Background
02:34Understanding OKRs
06:10Implementing OKRs in Business
07:35Particle 41 and its Services
09:30Working with Clients' Software Development Processes
13:30Unique Aspects of Particle 41
19:23Using Frameworks and Customization
22:57The Role of AI in Software Development
25:38The Future of AI in Development
28:20Shameless Plug -
A Guide to Geofencing with Ernesto Cullari and Barbara Wardell
Summary
Barbara Wardell and Ernesto Caleri, co-founders of Cullari & Wardell, discuss geofencing as an advertising technology and tactic that helps small businesses recover foot traffic. They explain that geofencing involves drawing virtual fences around competitor locations and sending targeted ads to potential customers when they enter those locations. They emphasize the importance of satellite-verified visits and the ability to track conversions online or in-store. They also discuss the democratization of geofencing, making it accessible to small businesses with smaller budgets. They highlight the success of geofencing in industries such as laundry, alcohol and beverage, and private aviation. They mention the importance of data location and behavior in targeting the right audience and the need to balance privacy and effective advertising. They also mention the future trend of a hybrid approach to commerce, integrating online and offline experiences, and the limitations of AI in creating human connections.
Keywords
geofencing, advertising technology, foot traffic, small businesses, competitor locations, targeted ads, satellite-verified visits, conversions, democratization, budgets, success, industries, data location, behavior, privacy, hybrid approach, AI
Takeaways
Geofencing is an advertising technology that involves drawing virtual fences around competitor locations and sending targeted ads to potential customers when they enter those locations.Satellite-verified visits and tracking conversions online or in-store are important aspects of geofencing.Geofencing has been successful in industries such as laundry, alcohol and beverage, and private aviation.Data location and behavior are crucial in targeting the right audience for geofencing.There is a need to balance privacy and effective advertising in geofencing.The future trend of commerce is a hybrid approach that integrates online and offline experiences.AI has limitations in creating human connections and resonating with people.
Sound Bites
"We were able to drive over 1,000 visits to one laundromat owner with a budget as small as $1,000 a month for ad spend.""We've taken this to private aviation, apparel, mezcal brands. We've been able to bring it to other verticals as well.""Even if they're not living within driving distance of a location, we can send ads to consumers like that."Chapters
00:00Introduction and Background
05:12What is Geofencing?
08:38How Geofencing Helps Merchants
09:46Protecting Consumer Privacy
11:18Democratization of Geofencing
12:58Success in Different Industries
13:38Identifying Target Customers
15:00Geofencing for Alcohol and Beverage Industry
15:30Data Location and Customer Identity
16:32Behavioral Data and Targeting
18:18Geofencing in Different Locations
21:57Geofencing in B2B and Supply Chain
22:55Geofencing for Vacation Rentals and Retreats
24:36Turning Skepticism into Success
26:44The Future of Commerce and AI
27:29Types of Ads and Delivery
28:44Trends in Commerce
33:01Shameless Plug: Barbara Wardell
33:56Shameless Plug: Ernesto Caleri -
The Top 3 Things Event Organizers Must Know to Boost Ticket Sales in a Post-COVID World with Ashley Stanford
Summary
Ashley Stanford, the co-founder of Ice Cream Social, discusses the impact of COVID-19 on the event industry and the changing social aspects of events. She emphasizes the importance of social media in event marketing and shares effective strategies for event organizers. Ashley also highlights the significance of partnering with sponsors and leveraging gamification in event marketing. She provides insights on maintaining momentum and engagement, determining event size and goals, and finding and partnering with complementary events.
Takeaways
COVID-19 has significantly impacted the event industry, leading to the need for innovative marketing strategies.Social media plays a crucial role in event marketing, allowing organizers to engage with attendees and create buzz.Partnering with sponsors and leveraging gamification can enhance event marketing efforts.Maintaining momentum and engagement throughout the event cycle is essential for success.Event organizers should carefully consider event size and goals, as well as identify and collaborate with complementary events.Chapters
00:00Introduction and Background
05:26Impact of COVID-19 on the Event Industry
09:02The Changing Social Aspects of Events
11:30The Importance of Social Media in Event Marketing
14:38Effective Event Marketing Strategies
20:33Gamification in Event Marketing
25:11Maintaining Momentum and Engagement
29:01Determining Event Size and Goals
30:36Finding and Partnering with Complementary Events
32:47Shameless Plug