The Art of Marketing to Women Baylor University Business Review
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- Business
After decades of discriminatory and patronizing marketing toward women from the largest firms and the biggest brands, Kristi Faulkner, president of the New York ad agency WomenKind, was determined to shake up the status quo.
After decades of discriminatory and patronizing marketing toward women from the largest firms and the biggest brands, Kristi Faulkner, president of the New York ad agency WomenKind, was determined to shake up the status quo.
2 min
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