Bokeh - The Photography Podcast Nathan Holritz

Most of us know we should be using video content to promote our photography business, but how do you go about creating a compelling video that will grab the attention of potential clients and draw them in? Join us for a conversation with videographer Alexandros Tzorouchof to learn how!



Show Notes



Introduction of Alex (1:01)



Important principles that enable Alex to manage his time effectively in order to maximize freedom and flexibility as an entrepreneur (3:01)



Alex's favorite gear for filming reels? (10:23)



4 key ideas to keep in mind if you're going to film your promotional reels with your phone (instead of dslr or mirrorless cameras) (16:45)



7 important principles that enable a photographer to create a compelling reel for the purpose of promoting their photography business (37:18)



Links



The Bokeh Podcast is produced by Photographer's Edit - https://www.photographersedit.com



Alex's website - https://www.chromaodyssey.com



Alex's Instagram - https://www.instagram.com/chroma_odyssey_films

Any established photographer knows what it's like to get bogged down during the busy season, barely keeping up with the work that needs to be done. Free time? Time to travel? Time to hang out with friends and family? Is that even a thing during those busy months?!



Photographer McKenzie Bigliazzi is here to share with us how she runs her business AND has time to do more than just work. Make sure to listen in to find out how you can get your life back as a photography business owner - and not just during busy season!



Show Notes



Introducing McKenzie (0:59)



How long did it take McKenzie to realize that life wasn't all about running her business? That having freedom and flexibility as a business owner needed to be more of a priority? (6:50)



Does organization and structure to create freedom come naturally for McKenzie? (10:36)



What does an average day or week look like for McKenzie? (16:45)



How did McKenzie develop a business model that would enable more freedom and flexibility as a photography business owner? (21:40)



How McKenzie chose Dubsado as her CRM (33:14)



Three ways that McKenzie uses Dubsado to streamline her business workflows for the sake of more freedom in her daily life (34:38)



The importance of simplicity in choosing tools to server our customers (44:10)



Three ways that McKenzie uses Cloudspot to streamline her business workflows for the sake of more freedom in her daily life (46:38)



How does McKenzie make herself accessible to clients - without getting overwhelmed with the communication process? (50:27)



What has enabled McKenzie to give up her editing to Photographer's Edit so that her work week isn't taken up with editing? (53:09)



Links



The Bokeh Podcast is produced by https://www.photographersedit.com



McKenzie's website - https://mckenziebigliazzi.com



McKenzie's Instagram - https://www.instagram.com/mckenzie_bigliazzi



Dubsado's website - https://www.dubsado.com



Cloudspot's website - https://www.cloudspot.io



Photographer's Edit's website - https://www.photographersedit.com



McKenzie's Discount Codes -



Dubsado: 20% off their first month or year using code: mckenziebigliazzi



Cloudspot: 20% Off https://cloudspot.io/?af2=_VbFWkDxBdPu



Photographer's Edit, 50% off your first order: oes.photographersedit.com/mckenziebigliazzi or code: mckenziebigliazzi at checkout

Putting ourselves out there as introverts in an effort to build a personal photography brand can feel a bit overwhelming! How can we step beyond that discomfort and build the business that we want? Join us for a conversation with photographer Caitlin Wilcox to learn how!



Show Notes



Introduction of Caitlin (1:00)



What important principle enables Caitlin to manage your time effectively in order to maximize freedom and flexibility as an entrepreneur (2:57)



Caitlin's definition of "introversion" (9:38)



What Caitlin feels is behind her introversion (10:59)



What Caitlin has felt was most challenging about marketing her business as an introvert (20:47)



Four specific ways that introverted photographers can step beyond the label and still put themselves out there on social media, on their website, during in-person meetings, or when photographing sessions or events for the sake of their brand (23:42)



Three specific ways that photographers can promote their business that feels more comfortable in light of being an introvert (37:09)



The education Caitlin offers to photographers (53:23)



Links

The Bokeh Podcast is produced by https://www.photographersedit.com

Caitlin’s website – https://www.caitlinwilcoxphotography.com

Caitlin’s Instagram – https://www.instagram.com/caitlinwilcoxphotography

FREEBIE – Five Personal Content Ideas for When Your Social Battery is Low - https://caitlinwilcoxphotography.com/personal-content-freebie

FREEBIE – Five Questions to Ask on Your Next Inquiry Call - http://caitlinwilcoxphotography.com/bookmore

It's easy for someone to create a motivational post on social media telling you to "go chase your dreams", but how do you actually do that on a tangible, practical level? Join us for a conversation with photographer Amelia Soegijono to learn how!



Show Notes



Introduction of our guest, Amelia (0:47)



What important principle enables Amelia to manage your time effectively in order to maximize freedom and flexibility as an entrepreneur? (2:37)



How does Amelia define a dream? (16:14)



The backstory behind Amelia's dream (24:56)



How Amelia learned to dream practically (33:30)



What can photographers do to take the first step to chasing their dream? (36:45)



Now that photographers have taken that first step toward their dream, what steps do they need to take to follow through and actually make the dream a reality? (44:20)



Information about Amelia's photography workshop (62:15)



Links

The Bokeh Podcast is produced by https://www.photographersedit.com

Amelia's website - https://www.ameliasoegijono.com

Amelia's Instagram - https://www.instagram.com/ameliasoegijono

Amelia's photography workshop - https://www.ameliasoegijono.com/workshops

If you could implement a new strategy in your business that would help you increase revenue AND bring more freedom to your life as a business owner, you'd go for it, right?!



Building an associate photographer team can bring both of these benefits, but there are some innate challenges to the process. Photographer Jill Smith is on The Bokeh Podcast to help us overcome those challenges so we can build our business and have more independence from that same business! Make sure to listen in!



Show Notes



Introduction of our guest, Jill Smith (1:15)



Jill's tip for creating a photography business that encourages freedom and flexibility (2:35)



Three ways an associate photographer team can translate to business growth (12:56)



How to establish baseline, standard operating procedures for your business before you build a team (19:04)



Three ways an associate team can mean more freedom and flexibility in our lives as photography biz owners (27:37)



Three ways that photographers can minimize overwhelm in the process of building and running an associate team (30:49)



Three ways that photographers can more effectively communicate - and thus delegate - in order to have a positive experience with an associate photographer team (53:51)



Additional education that Jill offers for those that want to build an associate photographer team for their family photography businesses (63:45)



Links

The Bokeh Podcast is produced by photographersedit.com

Jill's website - jillcsmithphotography.com

Jill's Instagram - instagram.com/jillcsmithphotography

Jill's associate photography team course (for family photographers) - jillcsmithphotography.com/roadmap

FREEBIE! An intro to associate photography team building - jillcsmithphotography.com/scale

It's a busy marketplace with LOTS of photographers. You may be friends with those photographers, but you still have to stand out amongst those photographers to capture the attention of your potential clients! In this episode, host Nathan Holritz helps super-talented senior portrait photographer Clark Sanders explore how to best position his brand and business in his local marketplace in order to more effectively grab the attention of potential clients that come across his website and social media!

Show Notes
Introducing Clark Sanders (1:51)

Definition of Brand Position (3:38)

The significance of Brand Position (6:26)

The reasons Clark got into photography (8:10)

The reason for asking Clark questions about his business when considering Brand Position (12:15)

The markets Clark is currently working in (13:30)

Why Brand Position matters when most of your business already comes from word of mouth (15:34)

What genre or type of photography Clark specializes in (17:50)

What is unique about Clark's senior photography in his marketplace (22:45)What are Clark's clients' pain points? (27:03)

What kind of help does Clark need with his Brand Position? (33:38)The value of sharing prices on our websites (37:04)

4 ways to establish a distinct Brand Position (40:03)

The importance of a Big Picture View in establishing a Brand Position (45:17)

The importance of market research for establishing a Brand Position (46:32)

Observations of what other photographers' brand positions are in the marketplace Clark is serving (49:44)

Initial suggestions of Brand Position statements for Clarks' business after observing his competition (62:29)

The importance of sharing the Brand Position statement prominently on your website (68:14)

The significance of matching the client experience and images to the Brand Position statement (70:27)

SEO tips as a Brand Position statement is implemented on a website (73:00)

Links
clarksandersphotography.com
instagram.com/clarksanders