535 episodes

Welcome to The Bokeh Podcast, where we help photographers build sustainable businesses!

Host Nathan Holritz and his guests will help you build your brand, focus your marketing efforts, refine your workflows, and dial in your photographic technique - all with efficiency in mind.

In the end, we not only want you to succeed as a photography business owner, but to still have a life through it all.

See acast.com/privacy for privacy and opt-out information.

Bokeh - The Photography Podcast Nathan Holritz

    • Business

Welcome to The Bokeh Podcast, where we help photographers build sustainable businesses!

Host Nathan Holritz and his guests will help you build your brand, focus your marketing efforts, refine your workflows, and dial in your photographic technique - all with efficiency in mind.

In the end, we not only want you to succeed as a photography business owner, but to still have a life through it all.

See acast.com/privacy for privacy and opt-out information.

    Episode 534: Brand Position Consultation - Chris Jones

    Episode 534: Brand Position Consultation - Chris Jones

    Time flies.  Before you know it, you are several years into your photography business and realize that you haven't quite nailed down exactly what your business focuses on or how to clearly convey to your client base what you offer them. It's never too late to refine your brand position or even create something completely new!

    In episode 534 of the Bokeh Podcast,  Chris Jones chats with Nathan about how to dial in the messaging for his brand in order to reach the ideal client for his headshot and commercial photography business. Listen in to hear the recommendations and ideas that will help him stand out from his competition!

    The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

    Definition of a Brand Position Statement: (4:30)

    A unique value proposition (UVP) that sets your business apart from the competition in your market.

    Benefits of a Clear and Distinct Brand Positioning:

    A. Enables Potential Clients to Immediately Know Your UVP
    B. Filters Irrelevant Potential Clients
    C. Simplifies/Focuses Marketing Efforts
    D. Encourages Better Time Management

    Focus of Chris's photography business (9:50)

    What makes Chris's photography unique? (17:05)

    Pain points of client base (25:25)

    Background of Chris's journey to photography (27:35)

    Analysis of competition (43:00)

    Potential Brand Position Statements (54:00)
    The Easiest Headshot Experience in Detroit
    Effortless Headshots in Detroit
    Effortless Portraits for Detroit Professionals

    Links:
    charitywater.com
    https://www.chrisjonesheadshots.com
    https://www.instagram.com/pichuredude

    Ready to begin working on Brand Positioning for your business? Check out our free downloadable worksheet today, and learn more about how to position yourself in your market!

    • 1 hr 11 min
    #533: How Outsourcing Made Me More Profitable - Danielle Blewitt

    #533: How Outsourcing Made Me More Profitable - Danielle Blewitt

    We've all heard the quote, "Time is more valuable than money," but how often do we hold on to tasks and processes that take a lot of our time, only to "save" a little bit of money? Are we actually saving money in the end?

    Danielle Blewitt found that through outsourcing her editing, she not only saved countless hours of time, but was more profitable because of it!  Listen in to episode 533 of The Bokeh Podcast to hear what she learned through outsourcing that ultimately helped her grow her business. Don't miss the tips she shares for how to have the best experience, and how to overcome initial apprehensions most photographers have.

    The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

    Brand Position (4:21)

    Creating a great customer experience (18:39)

    Technique for time management (25:30)

    Book Recommendation (33:03)

    Donald Miller's Business Books
    Free to Focus by Michael Hyatt

    When did Danielle begin outsourcing? (39:07)

    Initial apprehensions of photographers when considering outsourcing (40:15)

    1. Cost
    2. Losing "control" of their style

    How much time did Danielle spend editing her own images? (47:05)

    How did outsourcing editing shift other areas of business for Danielle? (51:00)

    What was Danielle's revenue increase after outsourcing editing? (51:54)

    Why is communication so important when working with an editor? (59:47)

    Links:

    https://www.charitywater.org
    https://www.photographersedit.com
    https://www.danielleblewittphotography.com
    https://www.danielleblewitt.com
    https://www.instagram.com/photogsedit
    Click here for 50% off your 1st order of $50 or more with Photographer's Edit!

    • 1 hr 13 min
    #532: How to Implement Long-Form Portrait Sessions - Rachel Larsen Weaver

    #532: How to Implement Long-Form Portrait Sessions - Rachel Larsen Weaver

    Slowing down and truly being present with clients can lead to beautiful, real-life images being captured. Implementing long-form sessions into your business can help you do just that.
    In episode 532 of The Bokeh Podcast, Rachel Larsen Weaver takes us on the journey of her long-form sessions, and explains why this format works for her business. Listen in as she shares how she uses film and everyday messy life to document the true art that is the life of her clients.
    The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
    Brand Position (3:08)
    Inspiration for Rachel's photographic style (13:08)
    Immediate Family by Sally Mann
    At 12 by Sally Mann
    Creating a great customer experience (16:13)
    Technique for time management (24:02)
    Outsourcing/Delegation (27:13)
    Book Recommendation (34:42)
    Women Who Run with the Wolves by Clarissa Pinkola Estés
    Background of Rachel's transition to long-form sessions (39:08)
    "Worry less about creating the perfect image and instead strive for the honest one" (45:44)
    What a long-form session looks like with Rachel (50:15)
    How many rolls of film are shot in a session? (54:47)
    Rachel's Go-To Equipment (55:40)
    Links:
    https://www.charitywater.org
    https://www.rachellarsenweaver.com
    https://www.nownowschool.com
    https://www.instagram.com/rachel.larsen.weaver
    https://www.instagram.com/nownowschool

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    • 1 hr 2 min
    #531: How to Create and Manage Portrait Memberships - Annemie Tonken

    #531: How to Create and Manage Portrait Memberships - Annemie Tonken

    How many memberships or subscriptions do you have as an individual? But have you considered offering a membership to your clients so that they feel like they are part of a "team" or exclusive group?
    Consider the benefits: consistent income, minimal education needed after the first session, easy add-ons, and more! In episode 531 of the Bokeh Podcast, Annemie Tonken walks us through her process of running a portrait membership for clients. Listen in to hear steps and must-do's for starting the membership, as well as tips for how to effectively maintain and grow the membership.
    The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
    Brand Position (3:07)
    Book Recommendation (15:10)
    Tiny Beautiful Things by Cheryl Strayed
    Scary Close by Donald Miller
    Creating a great customer experience (17:50)
    Technique for time management (21:32)
    Michael Hyatt's Full Focus Planner
    Outsourcing/Delegation (around 22:52)
    What exactly is a portrait membership? (25:30)
    What is the pricing structure of the portrait membership? (27:43)
    Potential drawbacks to running a portrait membership (32:56)
    How to get started with a portrait membership (36:43)
    1. Plan, plan, plan!
    2. Implement legally appropriate contracts
    3. Set up key technical functionality (self-scheduling, automatic billing)
    Key ideas for managing the portrait membership (55:04)
    1. Clear and consistent communication is key!
    2. Take care of your members! (locked-in pricing, easily accessible galleries, surprises!)
    Links:
    https://www.thiscantbethathard.com
    https://www.megapixie.com/
    https://www.instagram.com/thiscantbethat
    https://www.bokehbookshelf.com
    Business Brainstorming with Colie James

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    • 1 hr
    #530: How to Overcome New Business Challenges - Christora Osters

    #530: How to Overcome New Business Challenges - Christora Osters

    We are in the midst of what has been called "The Great Resignation" in 2021. People are leaving their jobs, and many are starting their own businesses. But is it really that easy?
    It can be if you follow the advice that Christora Osters gives in episode 530 of The Bokeh Podcast! Listen in to hear about some of the challenges and unexpected setbacks that most new business owners face, and also the proactive strategies for dealing with them. Heed the advice and you'll be on your way to building and growing a successful company!
    The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
    Brand Position (3:06)
    Creating a great customer experience (12:52)
    Technique for time management (26:36)
    Outsourcing/Delegation (38:41)
    Book Recommendation (48:17)
    Atomic Habits by James Clear
    3 things to expect when starting a business (51:15)
    1. The cost of starting a business and the cost of running a business are 2 different things!
    2. People will not just come to you when they see your photos - marketing is key!
    3. Expect to have moments of failure - figure out why there are failures and make changes!
    Marketing challenges and strategies for starting a new business (57:07)
    1. Reactive vs. Proactive marketing strategies
    2. Understand SEO
    3. Conduct market research to learn about your competition
    How to create a balance between the "grind" and having a life when starting a business (1:06:39)
    Links:
    https://www.charitywater.org
    https://www.instagram.com/greenapplephotoky
    https://greenappleweddings.co/

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    • 1 hr 15 min
    #529: Dramatic Lighting for Sports and Team Portraits - Clark Sanders

    #529: Dramatic Lighting for Sports and Team Portraits - Clark Sanders

    When you have sports or senior clients who want to be photographed in a unique location, it sometimes creates a difficult situation for the photographer when it comes to lighting. How can that situation be resolved so that the client receives the images they want, and the photographer is able to capture well-lit images?
    Clark Sanders says, "Take the studio outside!" In episode 529 of the Bokeh Podcast, hear strategies that Clark uses to create both natural and cinematic style lighting scenarios for his sports and senior portraits - with little extra equipment! Check out the simple steps he takes to ensure his images are correct in the camera with little to no extra work needed in post-production.
    The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
    Brand Position (4:10)
    Creating a great customer experience (7:30)
    Technique for time management (16:58)
    Outsourcing/Delegation (20:44)
    Book Recommendation (23:52)
    Worth Every Penny by Erin Verbeck and Sarah Petty
    What does "dramatic lighting" actually mean? (29:02)
    Concepts that Drive Clark's Approach to Lighting (37:23)
    1. Use of Ambient Light - expose for the ambient light first and adjust as needed!
    2. Placement of studio light - keep it as close to the subject but out of the frame
    3. Camera settings - manually adjust settings based on the mood/lighting situation
    4. Favorite lighting gear - Godox AD200
    Links:
    https://www.charitywater.org
    https://www.sportsextractions.com
    https://www.clarksandersphotography.com
    https://www.instagram.com/clarksanders
    https://www.zackarias.com
    https://www.joeyl.com

    See acast.com/privacy for privacy and opt-out information.

    • 1 hr 1 min

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