Makers on the Rise

Maker and Photographer, Kristina Nicole

0.0 (0)
MARKETING
SERIES

Makers on the Rise is for product-based creatives who own their own business and want to learn how to grow a profitable, sustainable, and scalable brand aligned with their personal values and goals. Tune in for real conversations and coaching focused on elevating your brand.

EPISODE 1

Makers on the Rise Podcast Introduction

Welcome to the Makers on the Rise Podcast. I am maker and photographer Kristina Nicole. I started my handmade business in 2015 creating wood decor and gifts. When I started I knew nothing about running a business online, but I quickly discovered I had a drive and a thirst for understanding and knowledge. I learned everything I could and quickly became a top seller on Etsy, but in 2018 I decided to let go of my successful handmade business to focus on educating makers. With my 20 years of photography experience, I wanted to simplify the product photography process for makers and teach them how to attract more customers and make more sales for their shop with better product photos. I witnessed so many makers struggling to take their own product photos in the handmade community and I just knew how successful they could be if they just had the right information, so that became my mission. However, I quickly learned that like me, most makers start their shops without an understanding of what it actually means to run an online business. Etsy makes it so easy for anyone to start selling online. But, I knew that if makers wanted to build a brand and a profitable business beyond Etsy then they needed the whole picture! While I consider myself an expert in photography and I have an obsession for marketing and sales, I am not an expert in all things business. I often say I know a little about a lot. And Since I can’t be an expert in every aspect of growing a profitable, sustainable, and scalable business, I created Makers on the Rise, a collaborative podcast to bring experts in all areas of business and personal growth to one place so that you can have the greatest opportunity for success, whatever that looks like to you. Have questions about taking your own product photos? Join me inside of my private community at productphotographyhelp.com to get your questions answered! It’s free, at productphotographyhelp.com

3 min
EPISODE 2

Thriving on Etsy Series: Introduction

Welcome to the Thriving on Etsy Series. We are kicking off the Makers on the Rise Podcast talking about Etsy and how to thrive on Etsy when 78% of sellers have less than 100 sales for the lifetime of their shop. Is Etsy still a great place for makers to start? Is there an opportunity to be profitable on Etsy? Find out inside this introduction episode to the Thriving on Etsy Series! Prefer Video? Watch the Episode. NEXT EPISODE

7 min
EPISODE 3

Thriving on Etsy Series: Episode 01 Starting on Etsy with Kaelyn Priest

Hello, Love! Welcome to Episode 01 of the Thriving on Etsy Series. Today, I have Kaelynn Priest from the Etsy Seller Gold Mine joining me to talk to you about getting started on Etsy and why it is the best platform for makers to start on. Kaelynn is the owner of Poppyseed Play, a modern wooden baby gym company that makes toys that are fun for babies and for parents to look at. In the process of growing her product business to multiple six figures in revenue, Kaelynn has recently discovered her true passion project, helping women step into their role as the CEO of their own businesses. In today's episode, Kaelynn and I are talking about Why Etsy is a great place to start and a great place to really hone in on your product and offer. How to thrive on Etsy and grow your business while keeping the passion for the work you do. Mom guilt and how to move past the fear of being a successful mom and business owner. Personal development and how you learn so much about yourself moving towards a growth mindset. Follow Kaelynn over on Instagram @kaelynn.priest or learn more about the programs she offers to help you thrive on Etsy at KP Creative Studios Are you ready for more clicks and sales on your Etsy Listing? Attract more customers and make them feel confident in purchasing from your shop with Product Photos that look professional, connect, and communicate the most important information. Transform your Etsy Listing Product Photos with the Etsy Photo 5-day Challenge at Etsyphotochallenge.com Prefer Video? Watch the Episode NEXT EPISODE

50 min
EPISODE 4

Thriving on Etsy Series: Episode 02 The Reality of Selling on Etsy with Lis Bokt

Hello, Loves! Welcome to episode 2 of the Thriving on Etsy Series. Today I have Lis Bokt joining me to talk to you about the Reality of Selling on Etsy. Lis is the owner of Shop Intaglio, a printing, and engraving company. She is a 6 figure maker selling on Etsy, Amazon, and her own website. She started selling on Etsy when Etsy first opened so she is a master OG! Lis also has a background in astrophysics, which is a lot of sifting through big numbers and big data to figure out what makes sense and what does not. So when it comes to Etsy and all its big changes my go-to person is Lis because she always provides a logically sound explanation for the changes Etsy makes. During this episode, Lis and I talk about the challenges makers face and the struggles Etsy sellers experience using the platform. Topics covered in this episode include... Star Seller Badge Suppressing Thriving Shops in Search Seasonal Sales on Etsy and a Drop in Sales Slow Selling Months Tracking Numbers and Setting Goals Etsy Changes (The Bigger Picture) Etsy Fees Free Shipping Etsy Ads Etsy Off-site Ads Negative Reviews Etsy Scammers Shipping Issues Shops Getting Shut Down Breaking Etsy's Terms of Service Resellers and Copyright Infringement Stalking your Competition Etsy's Best Interest Lis takes the time to explain the bigger picture when it comes to Etsy's continued challenges. Before you freak out about the next change Etsy makes, check out this episode! Are you dreaming of making daily sales? Learn 3 steps that will help you attract more customers and make more sales for your handmade business at attractmoresellmore.com Prefer Video? Watch the Episode NEXT EPISODE

1h 3m
EPISODE 5

Thriving on Etsy Series: Episode 03 Pricing for Profit on Etsy with Janet LeBlanc

Hello, Loves! Welcome to episode 3 of the Thriving on Etsy Series. Today I have Janet LeBlanc from Paper and Spark joining me to talk to you about pricing your products for profit. Janet is a CPA and a maker herself. She started crafting jewelry back in 2011 and noticed a lot of her fellow makers had questions about the financial side of running their shops. She decided to put her accounting background to work and founded Paper + Spark in 2014. Paper + Spark provides resources & educational content to help creatives feel more confident about their biz finances. Janet is my go-to coach for all things money-related! In this episode, Janet reveals the challenges makers face when it comes to pricing their products and actually making a profit selling on Etsy. She shares the biggest mistakes she sees sellers making that cut into their profits and provides multiple ideas on how to actually increase your profit margin to thrive on Etsy. Need help getting your books in order? Grab your free step by step checklist at Paper + Spark Have questions about taking your own product photos? Join me inside of my private community at productphotographyhelp.com to get your questions answered! It’s free, at productphotographyhelp.com Prefer Video? Watch the Episode NEXT EPISODE

47 min
EPISODE 6

Thriving on Etsy Series: Episode 04 Customer Service on Etsy with Kristina Nicole

Hello, loves! Welcome to episode 4 of the thriving on Etsy Series. In today's episode, I am going to share how having exceptional customer service will increase your ranking in search on Etsy, increase your sales on Etsy, and increase your chances of establishing lifelong customers of your brand. I even share my personal Etsy Conversation Swipe Files I used to communicate with my Etsy customers to provide exceptional customer service, increase reviews, and increase return customers. Grab your copy of my Etsy Swipe Conversations before you head out! References: Etsy's official Ultimate Guide to Search Prefer Video? Watch the Episode NEXT EPISODE

26 min
EPISODE 7

Thriving on Etsy Series: Episode 05 Etsy Seo and Keyword Research with Dalia Abdalla

Hello, Loves! Welcome to episode 5 of the Thriving on Etsy Series for the Makers on the Rise Podcast. In this episode, I have Dalia Abdalla from the Handmade Mastermind joining me to talk to you about Etsy Seo and Keyword Research. Dalia is a 7 figure maker with shops on Etsy and Amazon and her own website but she is also a handmade business coach mentoring makers, like you. In this episode, we tackle some of your most burning Etsy Seo questions and how to rank on Etsy. Links Mentioned in this Episode If you need help getting found in Etsy search, look no further. Grab Dalia's free step by step Etsy SEO Training Series Join Dalia's free Facebook group The Handmade Mastermind- Etsy and Amazon Online Seller Tips Are you dreaming of making daily sales? Learn 3 steps that will help you attract more customers and make more sales for your handmade business at attractmoresellmore.com Prefer Video? Watch the Episode NEXT EPISODE

1h 7m
EPISODE 8

Thriving on Etsy Series: Episode 06 Product Photos and Descriptions on Etsy with Kristina Nicole

Hello, Love! Welcome to Episode 6 of the Thriving on Etsy Series! In this episode, I am going to talk to you about Product Photos and Descriptions for Etsy. Now, the reason that I decided to combine product photos and descriptions into one episode is they both deal with communication. The goal of your listing description and your listing product photos is to communicate the most important information about your product and your shop with potential buyers. Now, in this episode, I will be putting a higher focus on Product Photos though. I teach my students to emulate their descriptions with their product photos. So they really go hand and hand. AND the reason I am putting a higher focus on product photos is they just carry more weight when it comes to your Etsy shop. Your listing thumbnail image is the first thing that a shopper is going to see when they're scrolling through Etsy search. I go over 4 steps you should be taking to make sure your descriptions and product photos convert to sales! Who Why What How and I walk you through 12 potential types of images you should be using inside your Etsy Shop Studio Detail Scale Styled Lifestyle Variation Group Packaging Processing Assembly Additional Features Reviews and lastly, I review the image recommendations for Etsy. Canva PRO is a great solution for editing, adding text to images, background removal, creating freebies, creating graphics, and scheduling Instagram and Facebook posts. Ready to try Canva PRO with me? https://partner.canva.com/DVnPZb (I am a Canva Partner and get a small commission when you sign up with my link. However, I only partner with businesses I personally USE and LOVE!) Need help resizing your images for Etsy? LEARN HOW NOW! Are you ready for more clicks and sales on your Etsy Listing? Attract more customers and make them feel confident in purchasing from your shop with Product Photos that look professional, connect, and communicate the most important information. Transform your Etsy Listing Product Photos with the Etsy Photo 5-day Challenge at Etsyphotochallenge.com Etsy Seller Handbook Prefer Video? Watch the Episode. NEXT EPISODE

37 min
EPISODE 9

Thriving on Etsy Series: Episode 07 Reviews that Convert on Etsy with Julio Chavez

Hello, Love! Welcome to Episode 7 of the Thriving on Etsy Series. Julio Chavez from the Copy I.D is joining me, to talk with you about how to get (or ask for) reviews that will help convert shoppers into buyers. In this episode, Julio talks about how reviews are an overlooked secret and how they play a role in a buyer's experience. He shares how to ask for reviews that intentionally answer buyers' questions or help buyers overcome buying objectives AND he shares the 3 questions you should be asking. Have questions for Julio? Find him over at Copy I.D. or shoot him an email at Juliochavez116@gmail.com Are you ready for more clicks and sales on your Etsy Listing? Attract more customers and make them feel confident in purchasing from your shop with Product Photos that look professional, connect, and communicate the most important information. Transform your Etsy Listing Product Photos with the Etsy Photo 5-day Challenge at Etsyphotochallenge.com Prefer Video? Watch the Episode NEXT EPISODE

59 min
EPISODE 10

Thriving on Etsy Series: Episode 08 Thriving on Etsy in a Saturated Market with Laura Michael

Hello, Loves! Welcome to episode 8 of the Thriving on Etsy Series. Today I have Laura Michael joining me to talk to you about how to thrive on Etsy in a Saturated Market Laura is the founder of A Worthy Brand and designer of fearlessly feminine accessories. She is a 6-figure maker in the top 1% of sellers on Etsy, she also has shops on Amazon, Faire, and her own website. In this episode, Laura shares her 2-year journey to the top. She shares the struggles she experienced along the way and gives you her best tips for Thriving on Etsy in a saturated market! Photo Collaboration Groups on Facebook Let's Collab - Professional Photos for Small Shops Collab Aesthetics: Small Business & Photographers Small Shops and Photography Collab Hut Are you dreaming of making daily sales? Learn 3 steps that will help you attract more customers and make more sales for your handmade business at attractmoresellmore.com https://www.bykristinanicole.com/attractmoresellmore Prefer Video? Watch the Episode.

33 min

10 Episodes

Creator

Maker and Photographer, Kristina Nicole
Years Active

2K
Episodes

10
Rating

Clean
Show Website

Makers on the Rise

Entrepreneurship

Updated weekly

Makers on the Rise

Episodes

Makers on the Rise Podcast Introduction

Thriving on Etsy Series: Introduction

Thriving on Etsy Series: Episode 01 Starting on Etsy with Kaelyn Priest

Thriving on Etsy Series: Episode 02 The Reality of Selling on Etsy with Lis Bokt

Thriving on Etsy Series: Episode 03 Pricing for Profit on Etsy with Janet LeBlanc

Thriving on Etsy Series: Episode 04 Customer Service on Etsy with Kristina Nicole

Thriving on Etsy Series: Episode 05 Etsy Seo and Keyword Research with Dalia Abdalla

Thriving on Etsy Series: Episode 06 Product Photos and Descriptions on Etsy with Kristina Nicole

Thriving on Etsy Series: Episode 07 Reviews that Convert on Etsy with Julio Chavez

Thriving on Etsy Series: Episode 08 Thriving on Etsy in a Saturated Market with Laura Michael

About

Information

You Might Also Like