36 min
#149: How to Upsell Gracefully into Recurring Revenue (Ashley DeLuca) Marketing Magic
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- Marketing
When you have an offer that's done for you and sometimes standalone, how do you move people into a recurring revenue model so they actually get some stuff done in their business? That's what we're breaking down this week with my guest, Ashley DeLuca.
Ashley is an email communications strategist - so basically, she rocks the emails for you and your business. We're talking about how do we move people from an audit into a recurring revenue model for her business and bridging that gap with both marketing and sales. This is a good one.
We talk about:
How Ashley works with clients and her offerings The power of email marketing and how it can help your business Different ways to package your offering to different customers How to present an offer to reoccurring customers
About Ashley: Ashley DeLuca believes that retention is built through relationships. As an email marketing strategist that focuses on customer centricity, she's mastered crafting customer journeys that increase overall customer lifetime value. She has been featured on Thrive Global, Funnel Magazine, GoDaddy, and others. Ashley will be the first to admit that she's obsessed with avocados, sea turtles, and email marketing. (And won't ever pass up a good cup of coffee!) Connect with Ashley: Facebook | Instagram | LinkedIn About Marketing Magic: The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.
When you have an offer that's done for you and sometimes standalone, how do you move people into a recurring revenue model so they actually get some stuff done in their business? That's what we're breaking down this week with my guest, Ashley DeLuca.
Ashley is an email communications strategist - so basically, she rocks the emails for you and your business. We're talking about how do we move people from an audit into a recurring revenue model for her business and bridging that gap with both marketing and sales. This is a good one.
We talk about:
How Ashley works with clients and her offerings The power of email marketing and how it can help your business Different ways to package your offering to different customers How to present an offer to reoccurring customers
About Ashley: Ashley DeLuca believes that retention is built through relationships. As an email marketing strategist that focuses on customer centricity, she's mastered crafting customer journeys that increase overall customer lifetime value. She has been featured on Thrive Global, Funnel Magazine, GoDaddy, and others. Ashley will be the first to admit that she's obsessed with avocados, sea turtles, and email marketing. (And won't ever pass up a good cup of coffee!) Connect with Ashley: Facebook | Instagram | LinkedIn About Marketing Magic: The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.
36 min