47 min
#19: Content & The CMO: Gated vs. Ungated, Short vs. Long-Term & More Content Marketing Commute
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- Marketing
Ad: Head over to Planable.io and sign up for free (don’t forget to use the discount code mentioned in the show)!
Ever wondered what goes through the head of a Head of Marketing or CMO when it comes to content marketing? In this episode of the Content Marketing Commute podcast, Romain Doutriaux, Head of Marketing at Pigment, removes the lid and spills the beans!
In this rainy Paris episode, we walked for a little but then had to take cover from the wet in a lovely little bistro. This turned into a lunch recording and it was brilliant - so many great insights on how a marketing leader sees the role of content in 2024.
Ad: Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial!
We chat about B2B content marketing in 2024, covering:
1. Is Gated Content Dead? Romain shares Pigment's unique approach to content distribution and how they prioritize content consumption over lead capture.
2. Content for Different Audiences: Learn how Pigment uses a two-tiered content strategy to target high-value accounts and nurture future leads.
3. Avoiding B2B Cliches: Discover tips to create fresh, original content that resonates with your audience.
4. The Creator Economy in B2B: Romain discusses his experience using influencers for B2B marketing and the importance of strategic implementation.
5. Short-Term Wins vs Long-Term Vision: Balancing short-term results with long-term brand building is a marketer's struggle. Romain offers insights on how to bridge this gap.
And much more... This episode is packed with valuable takeaways for B2B marketers looking to up their content game.
This episode is also available in video format on YouTube: https://youtu.be/EbU5_gSjfDQ?si=il364Q63HvZQjJiu
Connect with Joe on LinkedIn: https://www.linkedin.com/in/joesweeney1/
Connect with Romain on LinkedIn: https://www.linkedin.com/in/romaindx/
In this episode I mentioned 'Onboarding Joei', the B2B documentary from 360Learning. Check it out here: https://360learning.com/studio/onboarding-joei/
We also mentioned:
https://www.recordedfuture.com/
https://www.mutinyhq.com/
https://www.welcometothejungle.com/en
Get full access to Content Marketing Commute at www.contentmarketingcommute.com/subscribe
Ad: Head over to Planable.io and sign up for free (don’t forget to use the discount code mentioned in the show)!
Ever wondered what goes through the head of a Head of Marketing or CMO when it comes to content marketing? In this episode of the Content Marketing Commute podcast, Romain Doutriaux, Head of Marketing at Pigment, removes the lid and spills the beans!
In this rainy Paris episode, we walked for a little but then had to take cover from the wet in a lovely little bistro. This turned into a lunch recording and it was brilliant - so many great insights on how a marketing leader sees the role of content in 2024.
Ad: Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial!
We chat about B2B content marketing in 2024, covering:
1. Is Gated Content Dead? Romain shares Pigment's unique approach to content distribution and how they prioritize content consumption over lead capture.
2. Content for Different Audiences: Learn how Pigment uses a two-tiered content strategy to target high-value accounts and nurture future leads.
3. Avoiding B2B Cliches: Discover tips to create fresh, original content that resonates with your audience.
4. The Creator Economy in B2B: Romain discusses his experience using influencers for B2B marketing and the importance of strategic implementation.
5. Short-Term Wins vs Long-Term Vision: Balancing short-term results with long-term brand building is a marketer's struggle. Romain offers insights on how to bridge this gap.
And much more... This episode is packed with valuable takeaways for B2B marketers looking to up their content game.
This episode is also available in video format on YouTube: https://youtu.be/EbU5_gSjfDQ?si=il364Q63HvZQjJiu
Connect with Joe on LinkedIn: https://www.linkedin.com/in/joesweeney1/
Connect with Romain on LinkedIn: https://www.linkedin.com/in/romaindx/
In this episode I mentioned 'Onboarding Joei', the B2B documentary from 360Learning. Check it out here: https://360learning.com/studio/onboarding-joei/
We also mentioned:
https://www.recordedfuture.com/
https://www.mutinyhq.com/
https://www.welcometothejungle.com/en
Get full access to Content Marketing Commute at www.contentmarketingcommute.com/subscribe
47 min