55 min
#202: Growing Your Business with Valuable Events, with Shay Wheat The Art of Value Whispering Podcast
-
- Marketing
Welcome to the Art of Value Whispering podcast In this episode, I’m joined by the inspiring Shay Wheat, a certified event producer and CEO of Grace and Ease Productions.
Shay’s business journey began in 2014, after she was invited to speak at an event and back-stage conversation led her to be invited to support Dr. Oz’s upcoming Women’s Conference. She said ‘Yes!’ and the rest is history! obliged and that was her official induction into the world of events production.
Today, she helps business owners to grow their business, audience and profit through a range of events, each one carefully selected to match their business stage and strategy, and deliver a powerful impact for their audience.
Join us as Shay shares what she has learned it takes to leverage the power of events to grow your brand and business.
"Events is one of the fastest ways to leverage your time, energy and effort to support more people" - Shay Wheat
In this Week's Episode... In this episode, you will learn:
Why you always need a Call to Action
What it mean to ‘leverage’ your events
The five phases of events to scale your business
At what point events make sense for your business
Why having a profit plan is crucial in hosting events that grow your business
The key to continued personal growth for entrepreneurs
The 17 events to consider for your business growth
Shay's 17 Types of Marketing Event:
90 minute workshop
Summit
Retreat
Mastermind
One-day sales and enrolment event
Three day sales and enrolment events
Seminars
Podcasts
Facebook Lives
Instagram Lives
Clubhouse Rooms
Meetups
Conferences
Challenges
Hackathons
Conventions
Trade shows
"Any event that we’re doing, we have to take a look at why we’re doing it, what is the purpose and intention and what is the promise of that event in order to support the audience" - Shay Wheat
About Shay Wheat Shay Wheat is a Certified Event Producer™ and Creator of popular programs such as “The Powerful Event Process”, “The Ultimate Event Planner Certification Program”, and CEO of Grace & Ease Productions, Inc.
Grace & Ease Productions, Inc supports their clients in creating Powerful and Profitable events. Producing In-Person and Live-Virtual events from 50 to 4,000+ attendees, and collaborating with many well-known celebrities such as Dr. Oz, Lisa Nichols, Dr. Claire Zammit, Bill Baren, Alison J. Prince, Josh Turner, and many others.
Her company assists Speak-to-Sell clients to be extremely profitable with their events: just recently one of their clients generated over $2.1 Million dollars in one Virtual Live 3-day event.
Connect with Shay
Website LinkedIn
Free tool: Access Shay's 5 Phases of Events Tool
Podcast: Listen to Melitta on Shay Wheat’s podcast: Creating Powerful Impact
Join the Magnetic Messages Challenge: Starts 22 April Coaches, Consultants and Freelancers - are you ready to attract more dream clients with messages that feel aligned with you and your values?
In the free 4-day Magnetic Messages Challenge you'll do this and so much more!
Over 4-days you'll learn exactly how to:
⭐ Communicate Your True Value
🚀 Attract Your Dream Clients with Messages that resonate deeply
📖 Create Connection with the power of Storytelling
💡 Get Consistent with an easy to manage Content Plan
With three decades of marketing and communication experience, throughout the challenge I'll also share practical advice, secret shortcuts and expert feedback. You'll come away feeling confident about how to create messages that attract your dream clients and help you sell without 'selling'.
Challenge starts Monday 22 April 2024!
You can learn more and register for this free 4-day challenge here >
About Melitta Melitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a
Welcome to the Art of Value Whispering podcast In this episode, I’m joined by the inspiring Shay Wheat, a certified event producer and CEO of Grace and Ease Productions.
Shay’s business journey began in 2014, after she was invited to speak at an event and back-stage conversation led her to be invited to support Dr. Oz’s upcoming Women’s Conference. She said ‘Yes!’ and the rest is history! obliged and that was her official induction into the world of events production.
Today, she helps business owners to grow their business, audience and profit through a range of events, each one carefully selected to match their business stage and strategy, and deliver a powerful impact for their audience.
Join us as Shay shares what she has learned it takes to leverage the power of events to grow your brand and business.
"Events is one of the fastest ways to leverage your time, energy and effort to support more people" - Shay Wheat
In this Week's Episode... In this episode, you will learn:
Why you always need a Call to Action
What it mean to ‘leverage’ your events
The five phases of events to scale your business
At what point events make sense for your business
Why having a profit plan is crucial in hosting events that grow your business
The key to continued personal growth for entrepreneurs
The 17 events to consider for your business growth
Shay's 17 Types of Marketing Event:
90 minute workshop
Summit
Retreat
Mastermind
One-day sales and enrolment event
Three day sales and enrolment events
Seminars
Podcasts
Facebook Lives
Instagram Lives
Clubhouse Rooms
Meetups
Conferences
Challenges
Hackathons
Conventions
Trade shows
"Any event that we’re doing, we have to take a look at why we’re doing it, what is the purpose and intention and what is the promise of that event in order to support the audience" - Shay Wheat
About Shay Wheat Shay Wheat is a Certified Event Producer™ and Creator of popular programs such as “The Powerful Event Process”, “The Ultimate Event Planner Certification Program”, and CEO of Grace & Ease Productions, Inc.
Grace & Ease Productions, Inc supports their clients in creating Powerful and Profitable events. Producing In-Person and Live-Virtual events from 50 to 4,000+ attendees, and collaborating with many well-known celebrities such as Dr. Oz, Lisa Nichols, Dr. Claire Zammit, Bill Baren, Alison J. Prince, Josh Turner, and many others.
Her company assists Speak-to-Sell clients to be extremely profitable with their events: just recently one of their clients generated over $2.1 Million dollars in one Virtual Live 3-day event.
Connect with Shay
Website LinkedIn
Free tool: Access Shay's 5 Phases of Events Tool
Podcast: Listen to Melitta on Shay Wheat’s podcast: Creating Powerful Impact
Join the Magnetic Messages Challenge: Starts 22 April Coaches, Consultants and Freelancers - are you ready to attract more dream clients with messages that feel aligned with you and your values?
In the free 4-day Magnetic Messages Challenge you'll do this and so much more!
Over 4-days you'll learn exactly how to:
⭐ Communicate Your True Value
🚀 Attract Your Dream Clients with Messages that resonate deeply
📖 Create Connection with the power of Storytelling
💡 Get Consistent with an easy to manage Content Plan
With three decades of marketing and communication experience, throughout the challenge I'll also share practical advice, secret shortcuts and expert feedback. You'll come away feeling confident about how to create messages that attract your dream clients and help you sell without 'selling'.
Challenge starts Monday 22 April 2024!
You can learn more and register for this free 4-day challenge here >
About Melitta Melitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a
55 min