241. Jacob Peters, Co-founder and CEO of Superpower Fitt Insider

Today, I’m joined by Jacob Peters, co-founder and CEO of Superpower.
After a personal health crisis, Jacob founded preventative care platform Superpower. A 24/7 digital longevity clinic, it combines advanced diagnostics, expert clinicians, and AI-driven plans.
In this episode, we talk about the company’s all-in-one membership.
We also cover:
• Productizing healthcare 
• Democratizing concierge medicine
• Building a consumer longevity brand
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Superpower’s Website: https://superpower.com/
Superpower’s Twitter: https://x.com/superpower
Reach out to Jacob: https://x.com/J__Cub
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Chapters:
(00:00) Introduction
(01:22) Jacob’s background and experience with the healthcare industry
(07:11) Systemic failures in healthcare
(15:08) Productized healthcare and democratizing concierge medicine
(20:39) Vision for Superpower
(23:30) Current state of healthcare and gaps
(28:46) Onboarding process and personalized protocols
(33:06) Building a community and cultural revolution in healthcare
(36:44) Future roadmap
(38:03) Conclusion