Appliance-As-A-Service: Meet E-Lin Tan, Global Head of BlueMovement - BSH

Welcome to the first episode of the Product-As-A-Service Champions Podcast! Yann Toutant, CEO of Black Winch, sits down with E-Lin Tan, Global Head of BlueMovement at BSH Home Appliances, to discuss how they are revolutionizing the home appliance industry through their Appliance-as-a-Service model.

Tune into this episode as we uncover:

• BSH's shift to appliance subscriptions for flexibility, convenience and affordability.
• How customer satisfaction and NPS are key to increasing contract renewals and loyalty.
• BSH's circular approach, refurbishing appliances to avoid e-waste and extend lifecycles.
• The role of direct-to-consumer communication in driving service innovations.
• How strategic partnerships help BSH offer diverse solutions while staying focused on core products.

Need further As-A-Service inspiration? Head over to www.blackwinch.eu and explore our whitepapers, infographics, blog posts, and more on servitization. We've got all the latest subscription insights to fuel your creativity.