100 épisodes

EMARKETER’s Behind the Numbers daily podcast helps marketers, retailers, and advertisers better understand the ever-changing world of digital media. Our analysts discuss a wide variety of thought-provoking topics, from AI’s impact on everything, to the shapeshifting universe of social media, to consumers’ shopping habits, and much more. Tune in to new episodes published Monday through Friday wherever you listen to podcasts.

Behind the Numbers: an EMARKETER Podcast eMarketer

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EMARKETER’s Behind the Numbers daily podcast helps marketers, retailers, and advertisers better understand the ever-changing world of digital media. Our analysts discuss a wide variety of thought-provoking topics, from AI’s impact on everything, to the shapeshifting universe of social media, to consumers’ shopping habits, and much more. Tune in to new episodes published Monday through Friday wherever you listen to podcasts.

    The Weekly Listen: The Major AI Adoption Issue We're Not Talking About, The Smart Tech That's Missing, and How to Turn X Around | Jul 19, 2024

    The Weekly Listen: The Major AI Adoption Issue We're Not Talking About, The Smart Tech That's Missing, and How to Turn X Around | Jul 19, 2024

    On today's podcast episode, we discuss the one major hurdle to AI adoption that's not being discussed enough, the smart tech that's missing from your life, how to get X closer to its former glories, if it would be better to have an AI boss than your current human one, a grizzly consequence of global warming, and more. Tune in to the discussion with guest host Bill Fisher, and analysts Evelyn Mitchell-Wolf, Carina Perkins, and Max Willens.
     
    Follow us on Instagram at: 
    https://www.instagram.com/emarketer/
     
    For sponsorship opportunities contact us:advertising@emarketer.com
    For more information visit: 
    https://www.emarketer.com/advertise/
    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
     
    For a transcript of this episode click here: 
    https://www.emarketer.com/content/podcast-weekly-listen-major-ai-adoption-issue-not-talking-about-smart-tech-missing-how-turn-x-around
     
    © 2024 EMARKETER
     
     

    • 33 min
    The Daily: The Future of Streaming | Jul 18, 2024

    The Daily: The Future of Streaming | Jul 18, 2024

    On today’s podcast episode, we discuss the future of streaming, which streaming service stands out above the rest, how streamers are bringing more sports programming online, and what kind of programming people watch. Listen to the discussion as host Marcus Johnson welcomes analysts Paul Verna and Daniel Konstantinovic to the podcast.
     
    Follow us on Instagram at: 
    https://www.instagram.com/emarketer/
     
    For sponsorship opportunities contact us:advertising@emarketer.com
    For more information visit: 
    https://www.emarketer.com/advertise/
    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
     
    For a transcript of this episode click here: 
    https://www.emarketer.com/content/podcast-daily-future-of-streaming
     
    © 2024 EMARKETER
     

    • 23 min
    Reimagining Retail: The Rise of Commerce Media and Who Should Be Introducing Media Networks | Jul 17, 2024

    Reimagining Retail: The Rise of Commerce Media and Who Should Be Introducing Media Networks | Jul 17, 2024

    On today’s podcast episode, we discuss the differences between commerce media networks and retail media networks, how financial services and payment companies are leveraging media networks, who has been successful in the space so far, and who we expect to launch a media network in the next year. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sarah Marzano and Maria Elm.
     
    Follow us on Instagram at: 
    https://www.instagram.com/emarketer/
    For sponsorship opportunities contact us:advertising@emarketer.com
    For more information visit: 
    https://www.emarketer.com/advertise/
    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
    For a transcript of this episode click here: 
    https://www.emarketer.com/content/podcast-reimagining-retail-rise-of-commerce-media-who-should-introducing-media-networks
     
    © 2024 EMARKETER

    • 24 min
    The Banking & Payments Show: Leveraging Finfluencers | Jul 16, 2024

    The Banking & Payments Show: Leveraging Finfluencers | Jul 16, 2024

    Today’s podcast episode of The Banking & Payments Show examines if the financial services sector should leverage social media influencers. In ‘Story by Numbers,’ we discuss how the majority of users have seen someone reviewing or recommending financial products on social platforms and what this means. In ‘For Argument’s Sake,’ we argue nicely about whether the risks of using finfluencers outweigh the rewards. Listen to the conversation as host, Rob Rubin, welcomes analysts Jasmine Enberg and Lauren Ashcraft to the podcast.
     
    Follow us on Instagram at: 
    https://www.instagram.com/emarketer/
    For sponsorship opportunities contact us:advertising@emarketer.com
    For more information visit: 
    https://www.emarketer.com/advertise/
    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
     
    For a transcript of this episode click here: 
    https://www.emarketer.com/content/podcast-banking-payments-show-leveraging-finfluencers
     
    © 2024 EMARKETER

    • 21 min
    The Daily: Is the AI Train Already Losing Steam, Getting Rid of 'Hallucinations', and Where AI Is Actually Taking Us | Jul 15, 2024

    The Daily: Is the AI Train Already Losing Steam, Getting Rid of 'Hallucinations', and Where AI Is Actually Taking Us | Jul 15, 2024

    On today's podcast episode, we discuss the reasons that the AI train might already be slowing down, how to get rid of AI 'hallucinations', and where the AI boom is taking us. Tune in to the discussion with host Marcus Johnson and our analysts Jacob Bourne and Yory Wurmser.

     

    Follow us on Instagram at: 
    https://www.instagram.com/emarketer/
     
    For sponsorship opportunities contact us:advertising@emarketer.com
    For more information visit: 
    https://www.emarketer.com/advertise/
    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
     
    For a transcript of this episode click here: 
    https://www.emarketer.com/content/podcast-daily-ai-train-already-losing-steam-getting-rid-hallucinations-where-ai-actually-taking-us
     
    © 2024 EMARKETER





     

    • 18 min
    The Weekly Listen: What's Next for Amazon As It Turns 30, Toys 'R' Us's All-AI Ad, and Why Customer Experience is So Low | Jul 12, 2024

    The Weekly Listen: What's Next for Amazon As It Turns 30, Toys 'R' Us's All-AI Ad, and Why Customer Experience is So Low | Jul 12, 2024

    On today's podcast episode, we discuss what Amazon has planned for its thirties, the all-AI ad that sparked a debate about the future of marketing, why customer experience is historically low, the most impactful AR feature in retail, what animal can fly backwards, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Sara Marzano and Carina Perkins.
     
    Follow us on Instagram at: https://www.instagram.com/emarketer/
     
    For sponsorship opportunities contact us: advertising@emarketer.com
    For more information visit: https://www.emarketer.com/advertise/
    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
     
    For a transcript of this episode click here: 
    https://www.emarketer.com/content/podcast-weekly-listen-whats-next-amazon-turns-30-toys-r-us-all-ai-ad-customer-experience-low
     
    © 2024 EMARKETER
     

    • 38 min

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