23 épisodes
Content Conversations Method Marketing
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- Affaires
Hosted by Lucy Mowatt, Content Conversations is your go-to resource for navigating the dynamic landscape of content marketing. From copywriting to strategy, editing to email marketing, social media to career insights, we cover it all with an unwavering commitment to helping you achieve marketing excellence.
- Expert interviews
- Practical tips
- Inspiration
- Career insights
Don't miss out on the latest trends, strategies and industry innovations. Subscribe now and embark on a journey to transform your marketing game with Content Conversations!
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Getting Technical Writing Right
In this episode, Lucy Mowatt speaks to freelance writer and digital PR specialist Sabrina Cooper about writing technical content.
Why jargon can put potential customers off
The importance of asking questions
Who creates technical content well.
Listen now! -
Writing for Social Media
Welcome to season 3 episode 5 of the Content Conversations podcast.
In this episode, Lucy Mowatt speaks to Jordan Domin-Goddard, a social media expert and founder of Curlyworm Creative.
During their chat, they delve into how writing for social media differs from other types of writing, and why creating content for your personal social media channels is so different to writing for business.
They also explore why having a strategy is vital to creating content – and why unpopular opinions could be the key to driving greater engagement.
Listen now to find out more. -
Storytelling for Marketing Success
In this episode, Lucy Mowatt speaks to former journalist and content marketing specialist James Gill about the role of storytelling in marketing.
During the conversation, they explore what storytelling is, the elements of a great story and how brands can utilise it to great effect.
Connect with James Gill on LinkedIn.
www.methodmarketing.org -
Navigating the News
In this episode, Lucy Mowatt speaks to former journalist and editor David Powles about the news.
They cover:
What is the news?
What journalists are looking for
Common mistakes when pitching stories
The importance of human connection
And more!
Unfortunately, due to a technical glitch, the recording does cut out at the end (despite having three separate devices set up to record the audio), so we'll record a replacement episode soon.
Enjoy!
Find out more about David on LinkedIn, and the Norfolk Community Law Service on their website.
www.methodmarketing.org -
B2B Blogging Success
In this episode, Method Marketing's Lucy Mowatt speaks to insurance copywriter and blogger Catherine France about blogging for B2B marketing purposes.
During the episode, they discuss:
The benefits of business blogging
The challenges of developing content ideas
Avoiding jargon
Getting started with blogging
Find out more at:
www.methodmarketing.org
www.catherinefrance.com -
Creating Squeaky Clean Copy
In this episode, Lucy Mowatt speaks to colleague Claire Price about the importance of accuracy in your writing.
From fact-checking to spelling, punctuation and grammar, they discuss how poor copy can affect your marketing and your brand before discussing some of the practical aspects of getting it right.
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