Data. It continues to be a huge topic for any brand to tackle. And of course that includes travel. But the jump from gathering data to turning it into action is another. Two leading travel experts, Ella Schreiber of Hopper and Shameem Ahmed of Amadeus, share how they are leveraging data science and machine learning to maximize user acquisition and conversion. From the aspects of traveler data that are the most useful for certain aspects of buyer behavior, to deploying data science across a large organization, this is also a look at how industries leaders make data a priority and an opportunity for market growth and international expansion.