Enabling the XR Economy, with Holo-Light’s Florian Haspinger XR for Business
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- Technologies
Plumbing a problem for developers in Germany, where old pipe systems can make renovating any structure a challenge. Holo-Light’s Florian Haspinger wants to help with problems like this using XR technologies, to enable an XR economy.
Alan: Good morning, everyone, it's Alan Smithson here, the host of the XR for Business podcast. And today we have a very special guest, Florian Haspinger, CEO and one of the founders of Holo-Light. And today we're going to be learning how Holo-Light is redefining engineering across automotive, manufacturing, chemical, and myriad other industries using XR technologies. So with that, thank you and welcome to the XR for Business podcast.
Florian, how are you, my friend?
Florian: Hi, Alan. Thanks, I'm fine. It's a pleasure to be here and thank you very much for having me.
Alan: It's so great to have you on the show. And I'm really excited. But for people who don't know, why don't you just kind of tell us a little bit about what is Holo-Light and how did you get into it?
Florian: Sure, of course. Let me take a bit of time and I will tell you how things started. We have a few stories back in the beginning of everything. This would explain a little bit better how the story would end up. So good stories should start with something like "Once upon a time, there was a big economy and The Problem," and so on. Or "It was a cold, dark winter night in the mountains back in 2015, snow was falling down and you saw the light of the lantern outside flickering inside an old house." But honestly, that's not how it started.
Alan: [laughs] I was all-- you had me on the edge of my seat! "Once upon a time, it's snowing." I could picture it!
Florian: [laughs]
Alan: [laughs] Alright, so carry on.
Florian: We were really frustrated students. We studied theoretical physics in Tyrol. And as a theoretical study -- especially on physics -- also, the study is extremely theoretical. And also the funder. And we sat together in my old child's room. So it was a 2015, around in the beginning. And we were overthinking our life decisions. And just to notice, we were just 24 years old and we thought about how we can invest our lifetime in something, something makes a difference in the world outside. There we thought about how can we make things easier or better in matters of industry and engineering, because also our background was a little bit in engineering. And later and after some silence and after a few questions, Alex [Werlberger] -- our CTO -- came up with the idea to think about augmented and virtual reality. And then we started to talk about how this kind of technology would be able to drive digitization, revolutionize industries, and change the way we consume content in the future.
Alan: What was that, to put a timeframe on this?
Florian: It was in January-February 2015. To be honest, it was really a little bit snowy out there.
Alan: So here you are in the beautiful mountains of Tyrol, probably doing some skiing. Snow's glistening, your CTO says "Aha! I think it's going to be XR!" Then what?
Florian: [chuckles] Exactly. And after this, this brilliant thought about AR and VR we just said, "Okay, yes, let's do it." And we founded a company in April 2015. And after founding the company we sat together and said, "Okay, now we have a company. But what about the business idea and the business model?" So first we had the idea to drive digitization with XR, then we founded the company, and then afterwards we had to build up the business model. So it was a little bit funny in the beginning. But in-- I remember it was later 2015 when we were able to get t
Plumbing a problem for developers in Germany, where old pipe systems can make renovating any structure a challenge. Holo-Light’s Florian Haspinger wants to help with problems like this using XR technologies, to enable an XR economy.
Alan: Good morning, everyone, it's Alan Smithson here, the host of the XR for Business podcast. And today we have a very special guest, Florian Haspinger, CEO and one of the founders of Holo-Light. And today we're going to be learning how Holo-Light is redefining engineering across automotive, manufacturing, chemical, and myriad other industries using XR technologies. So with that, thank you and welcome to the XR for Business podcast.
Florian, how are you, my friend?
Florian: Hi, Alan. Thanks, I'm fine. It's a pleasure to be here and thank you very much for having me.
Alan: It's so great to have you on the show. And I'm really excited. But for people who don't know, why don't you just kind of tell us a little bit about what is Holo-Light and how did you get into it?
Florian: Sure, of course. Let me take a bit of time and I will tell you how things started. We have a few stories back in the beginning of everything. This would explain a little bit better how the story would end up. So good stories should start with something like "Once upon a time, there was a big economy and The Problem," and so on. Or "It was a cold, dark winter night in the mountains back in 2015, snow was falling down and you saw the light of the lantern outside flickering inside an old house." But honestly, that's not how it started.
Alan: [laughs] I was all-- you had me on the edge of my seat! "Once upon a time, it's snowing." I could picture it!
Florian: [laughs]
Alan: [laughs] Alright, so carry on.
Florian: We were really frustrated students. We studied theoretical physics in Tyrol. And as a theoretical study -- especially on physics -- also, the study is extremely theoretical. And also the funder. And we sat together in my old child's room. So it was a 2015, around in the beginning. And we were overthinking our life decisions. And just to notice, we were just 24 years old and we thought about how we can invest our lifetime in something, something makes a difference in the world outside. There we thought about how can we make things easier or better in matters of industry and engineering, because also our background was a little bit in engineering. And later and after some silence and after a few questions, Alex [Werlberger] -- our CTO -- came up with the idea to think about augmented and virtual reality. And then we started to talk about how this kind of technology would be able to drive digitization, revolutionize industries, and change the way we consume content in the future.
Alan: What was that, to put a timeframe on this?
Florian: It was in January-February 2015. To be honest, it was really a little bit snowy out there.
Alan: So here you are in the beautiful mountains of Tyrol, probably doing some skiing. Snow's glistening, your CTO says "Aha! I think it's going to be XR!" Then what?
Florian: [chuckles] Exactly. And after this, this brilliant thought about AR and VR we just said, "Okay, yes, let's do it." And we founded a company in April 2015. And after founding the company we sat together and said, "Okay, now we have a company. But what about the business idea and the business model?" So first we had the idea to drive digitization with XR, then we founded the company, and then afterwards we had to build up the business model. So it was a little bit funny in the beginning. But in-- I remember it was later 2015 when we were able to get t