GMP Partner Podcast - Talking AI: How a deeper language understanding is transforming broad match Google Marketing Platform Academy Podcast

How is AI helping marketers to connect with new customers? Join us for the first episode of our Talking AI podcast, where we deep-dive into the language modelling advances driving business success and bringing exciting changes to Google’s broad match feature. We’re joined by IAB Europe CMO Helen Mussard, Google Senior Product Manager Oliver Kiderle, and Brainlabs Business Director Charlotte O’Neill.For more insights into how AI-powered Search Ads are working to improve performance, download o...