59 min
Grant Wahl: Covering soccer in the USA Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
-
- Marketing
Grant Wahl is perhaps the most respected journalist working in US soccer today.
During his two decades covering the sport Stateside, Wahl has seen the men's national team gain tangible popularity, the women lift the World Cup on numerous occasions and a stable domestic league garner global respect. All were unprecedented.
Having myself spent two seasons in Major League Soccer, the enthusiasm at the grassroots level is clear. Translating that into a truly world-class professional league is not so easy, especially as the major names of Europe are widely shown on television, touring regularly and starting to make in-roads into the American market.
In this podcast, we discuss all of these issues and more.
Grant Wahl is perhaps the most respected journalist working in US soccer today.
During his two decades covering the sport Stateside, Wahl has seen the men's national team gain tangible popularity, the women lift the World Cup on numerous occasions and a stable domestic league garner global respect. All were unprecedented.
Having myself spent two seasons in Major League Soccer, the enthusiasm at the grassroots level is clear. Translating that into a truly world-class professional league is not so easy, especially as the major names of Europe are widely shown on television, touring regularly and starting to make in-roads into the American market.
In this podcast, we discuss all of these issues and more.
59 min