How do certain designers make the transition to becoming viable brands? Who decides which designers get to put their stamp on everything from rugs to fabrics to apartment towers? Kate Verner, whose firm has been instrumental in the success of numerous designers and brands, and her client, acclaimed designer Alexandra Champalimaud, share their insights on how to expand a designer’s portfolio and visibility, strategize for success, and cope with the increased workflow. As the two make clear, the process is neither easy nor quick, but it can be creatively and financially rewarding.
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