15 épisodes

Do you want people to know who you are and why they should buy from you? Marketing and reputation are vital to gaining attention and getting people to engage.

If you're ready to move beyond the norm and grow your business and build your brand then this Podcast is for you! Each week Brand Strategist Jack Fussell helps you grow your business by developing human-centric marketing and reputation.

Human Centric is the New Black Jack Fussell

    • Affaires

Do you want people to know who you are and why they should buy from you? Marketing and reputation are vital to gaining attention and getting people to engage.

If you're ready to move beyond the norm and grow your business and build your brand then this Podcast is for you! Each week Brand Strategist Jack Fussell helps you grow your business by developing human-centric marketing and reputation.

    The Chobani Way: Focused on the How and Why

    The Chobani Way: Focused on the How and Why

    We're talking about one of my favorite brands, Chobani.  How does a company start in 2005....in a world dominated by big brands go from 0% marketshare to 52% in 5 years?
    They started by not only focusing on their "what" they also pressed into the "how" and the "why".  This is a company that truly lives out their values.
    They not only create a great product but they also differentiate themselves around trust and values.  They apply their values to everything they do both internally and externally.  Like Chobani says "the how matters!"
     
     
    The Podcast is a production of Tolke a branding/marketing and strategy consulting firm in Atlanta, GA.
    Ready to get started?  Schedule a free consultation!
    Visit us on Instagram, Facebook and of course at Tolke.co

    • 16 min
    Ready to grow your business? Focus on trust...not money!

    Ready to grow your business? Focus on trust...not money!

    We have it all wrong!  We talk about getting more sales, growing the business by revenue....and it usually feels like we're chasing a rainbow.  Trust is what we should be pursuing because Trust is the currency of business!
    How do we create trust in our business?
    1. Put people at the center of everything.
    2. Define and live out your values.
    3. Deliver consistently on your brand promise.
     
     
     
    The Podcast is a production of Tolke a branding/marketing and strategy consulting firm in Atlanta, GA.
    Ready to get started?  Schedule a free consultation!
    Visit us on Instagram, Facebook and of course at Tolke.co

    • 20 min
    Three Ways Branding Can Help Your Startup Succeed

    Three Ways Branding Can Help Your Startup Succeed

    Your startup needs more than a great product and visual identity....it needs a strong brand strategy.  A true brand consists of strategy(why), narrative (who) and experience (how and what). Here are three ways that true branding will help your start up.
     
    1. It helps you stand out from the others
    2. It provides clarity for your customers
    3.It provides inspiration for your talent
     
     
     
    The Podcast is a production of Tolke a branding/marketing and strategy firm in Atlanta, GA.
    Ready to get started?  Schedule a free consultation!
    Visit us on Instagram, Facebook and of course at Tolke.co

    • 18 min
    Empathy: The Future of Branding

    Empathy: The Future of Branding

    What if you could make more precise innovation choices?  What if your customers were fiercely loyal?  And what if the people you sell to became your biggest champions? It can happen but it requires something you probably haven't heard in too many branding or business development meetings....it requires empathy.  Empathy is the future of branding.

    • 26 min
    Four things we can learn from Disney

    Four things we can learn from Disney

    Our recent trip to Walt Disney World reminded me of just how amazing their brand is.  After nearly 100 years of business this global company continues to engage and amaze their customers.  These four things keep them at the top of the most meaningful brands:
    1. They truly engage through media
    2. Their narrative is larger than their product
    3. The aspire to deliver excellence
    4. They understand and anticipate their customers needs and problems
     
     
    The Podcast is a production of Tolke a branding/marketing and strategy firm in Atlanta, GA.
    Ready to get started?  Schedule a free consultation!
    Visit us on Instagram, Facebook and of course at Tolke.co

    • 24 min
    Three things you need to build your brand

    Three things you need to build your brand

    Grab a post it note and a pen....because here are the three things you need to build a human-centric brand.
    1. Strategy
    2. Alignment
    3. Advocate
     
    The Podcast is a production of Tolke a branding/marketing and strategy firm in Atlanta, GA.
    Ready to get started?  Schedule a free consultation!
    Visit us on Instagram, Facebook and of course at Tolke.co
     
     

    • 23 min

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