I Have a Podcast but Nobody is Listening Now What? (James Mulvany with Jason Barnard‪)‬ Branded Search (and Beyond) with Jason Barnard

James Mulvany with Jason Barnard at Kalicube Tuesdays







James Mulvany talks to Jason Barnard about podcasting.







Wonderful conversation with James - loads of helpful advice about promoting podcasts (most of which I now need to take), plus some short and enjoyable meanders into some delightful anecdotes







He's done more podcasting than I have had hot dinners (or something like that). So I will be asking the questions that will get him to help me understand how to better build my podcast audience. And I suspect that will spill over into building an audience around a brand with any type of online content.







What you’ll learn







* 00:08 Introducing James Mulvany* 01:00 The benefit of live streams and podcasts* 02:24 Announcing the experiment with WordLift to build a Knowledge Graph* 04:20 What can you do to bring listeners to your podcast?* 06:10 How are you measuring your KPI (key performance indicator)?* 06:30 The use of call to action* 08:10 What does Brand SERP mean?* 10:10 What does the knowledge panel indicate?* 10:38 Introducing Radio.co, Podcast.co, Matchmaker.fm* 12:50 The 30 podcasts within 30 days* 16:08 Is it worth publishing a podcast on YouTube?* 16:53 Are short form clips on social media such as LinkedIn and Instagram worth it?* 18:16 What tools do you use to connect and find followers?* 20:30 Who are your audience?* 21:40 The importance of consistency and podcasts* 23:10 How to gain traction on Google, Apple and Stitcher etc?







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This episode was recorded live on video June 2nd 2020







Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>