51 épisodes
Podcast Archives – Bandwidth Marketing
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IdeaPod. A born idea man, talking ideas, with idea people…. Like you.
The PodCast which BWM will start to engage its audience with light-hearted creative content which gets their minds stirring. Creativity and ideas, in our opinion, is one of the best things about our day, so we want to share it with you… in our Ideapod.
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#52 Navigating Markets in an Era of Movements
Social change is happening all over the world, and it’s about time. However, social movements can throw a wrench in the old ways of marketing. Using humor as a tool to promote products and market for brands, companies often missed the mark and offended. In today’s episode of the IdeaPod, Rob and Emma talk about the recent Jack in the Box “Jack’s Bowls” advertisement to promote the restaurants new Teriyaki Bowl menu items. The advertisement pushes the boundaries of appropriate workplace etiquette, and in light of the Me Too movement, misses the mark. Can brands use humor appropriately to push products and market in today’s world? If you haven’t seen the commercial, you can take a look at it in the link below.
Jack in the Box Just Launched One of the Most Tone-Deaf Ads of the #MeToo Era -
#51 Knock Off or New Wave?
In the age of having thousands of options at one’s finger tips, how do baby brands stand-out, especially in markets that are dominated by giants? In today’s episode of the IdeaPod, Rob and Emma attempt to market for a new, hypothetical ride sharing company called “Vroom.” With all of the same features as ride share giants Lyft and Uber, how can they make “Vroom” be a standout, better alternative? Take a listen!
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#50 Something for Everyone!
Have you ever woken up the next morning with a slammin’ headache due to a night out or a friend’s birthday party, and cracked open a Pedialyte to relieve the hangover? Or thrown some baby powder in your hair in lieu of dry shampoo? In today’s episode of the IdeaPod, Rob and Emma explore how products, like Pedialyte, have been rebranding to open themselves up to wider audience platforms. We also tackle some hypothetical rebranding for products that have more than one audience, but have typically been marketed more narrowly. Enjoy!
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#49 The Man Behind the Mic
Episode Forty- Nine of the IdeaPod. In this episode, we introduce you to the man with the Big Brain who bosses the other big brains around! Meet Rob, managing director at Bandwidth Marketing, and the smooth talker behind the mic on the IdeaPod.
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#48 The Twisty Carrots
Episode Forty- Eight of the IdeaPod. In this episode, we come up with big ideas in under five minutes. We come up with creative solutions for the produce delivery service Imperfect Produce. Rock on Twisty Carrots.
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#47 As American as Redbull, Pizza, and Baseball
Episode Forty-Seven of the IdeaPod. In this episode, Rob and Natalia talk about one of the latest and greatest things we’ve seen. We talk about the new RedBull prank video featuring Chicago Cubs third baseman Kris Bryant. With some help from RedBull Kris poses as a pizza delivery guy and surprises some unsuspecting fans.
Watch the Video Here