Is Water the New Gold‪?‬ REady2Scale - Real Estate Investing

Could water truly be the new gold? In this compelling episode of "REady2Scale," host Jeannette Friedrich, Director of Investor Relations at Blue Lake Capital, engages with Riggs Eckelberry, President and CEO of OriginClear. Together, they explore the evolving significance of water as an indispensable resource and discuss its potential to be as valuable as gold in terms of investment and necessity.

Key Topics Covered:


Riggs's Unique Background: From sailing with L. Ron Hubbard to leading a NASDAQ-listed company, Riggs shares his journey and the lessons learned in public relations and crisis management.


The OriginClear Story: Focus on how OriginClear is addressing challenges in the water treatment industry, emphasizing innovation and the shift towards decentralized water treatment solutions.


Going Public and Engaging Retail Investors: Riggs discusses the strategic decisions behind taking companies public, the challenges of engaging with venture capitalists, and the benefits of direct retail investor engagement.


Decentralizing Water Treatment: Exploration of how decentralizing water treatment can provide sustainable and cost-effective solutions for industries and communities, reducing reliance on municipal systems.


Investment and Market Potential: Discussion on the investment opportunities in water treatment and how OriginClear is positioning itself in the market to leverage these opportunities.


Listeners will gain insights into the evolving landscape of water management and treatment, understand the strategic business decisions in taking a company public, and explore the potential of water as an investment vehicle. This episode is particularly valuable for those interested in sustainability, technology, and innovative business models in the environmental sector.

Prefer to listen in? View the transcripts here.
Watch the full episode here.

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Time Stamps
00:00 Unlocking Investment Opportunities for Ordinary Investors
00:25 Welcome to Ready to Scale: Exploring Water as the New Gold
01:38 Riggs Ethelberry: A Journey from the High Seas to High Tech
03:37 The Evolution of a CEO: From Nonprofit to NASDAQ
05:59 OriginClear's Mission: Revolutionizing Water Treatment
06:48 Going Public: The Challenges and Strategies
11:16 Innovating Investment: Water Properties and Profit Shares
13:43 Decentralizing Water Treatment: A New Era for Industry
16:26 The Rise of Water on Demand: A Game-Changer for Investors
20:18 Addressing the Water Crisis in Mobile Home Parks
22:28 Exploring Water Treatment Systems in Real Estate
22:55 The Economic Impact of Decentralized Water Systems
25:28 Water Recycling and Its Benefits
27:34 Introducing Water Staple Coins: A Future Business Model
32:47 Leadership Insights: Building Effective Teams
36:19 Engaging with the Audience: Lightning Round Questions

Producer: Blue Lake Capital
Strategist: Syed Mahmood
Editor: Emma Walker
Opening Music: Pomplamoose
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