Jarrod Lopiccolo – Mastering Marketing – Strategy & Insights Becoming Preferred

SEASON: 4 EPISODE: 5
Episode Overview:
Are you ready to elevate your marketing game with a true industry luminary? Today we have the privilege of welcoming a renowned marketing expert whose insights have reshaped countless businesses' success trajectories. With a laser focus on effective strategies, common pitfalls, and the art of capturing your ideal clients' attention, my guest is set to unravel the mysteries of the fiercely competitive marketplace. 
Brace yourselves for an unfiltered, no-nonsense discussion that promises to revolutionize your approach to marketing. Get ready to absorb a wealth of knowledge and practical wisdom as we dive into the dynamic world of marketing. Join me now for my conversation with marketing expert, Jarrod Lopiccolo. 
Guest Bio: 
With one foot firmly in Reno and the other across the pond at our Bristol, UK office, Jarrod’s globetrotting nature has led him to make meaningful connections with people all over the world. His attention to listening first lets him learn what makes people tick and, admittedly, helps him harness the insights to propel Noble’s success.
Over the last two decades Jarrod has grown a creative digital performance marketing agency from a single-laptop endeavor to an international company. To date, Noble partnered with brands like Visit Lake Tahoe, Santa Monica, Autodesk, The Islands of Tahiti, Niantic Inc., Adobe, Disney, Visa, Google and more. His passion for creating beautiful human experiences (and his architectural background) have helped Noble translate the best of the real world into virtual architecture.
A mentor, father, husband and visionary, Jarrod has held leadership roles with several non-profit and public-private initiatives in Nevada. He previously served as Co-Executive Director of the San Francisco/Silicon Valley Inc. Magazine’s Business Owners Council, was a board member for Northern Nevada Development Authority (NNDA) and an advisory board member for the Nevada Center for Entrepreneurship & Technology (NCET). He’s taken the stage around the world at Destinations International’s Annual Convention, Social Media Week Bristol, eTourism, DMA West, University of Nevada – Reno, University of Nevada – Las Vegas and Truckee Meadows Community College, just to name a few.
Outside of his office in Reno, Nevada, Jarrod likes to keep his hands busy. He prides himself on being an early adopter, trying any interesting technology that comes on the scene and attending CES in Vegas just for the fun of seeing into the future (and how it can be applied to digital marketing, of course). His passion for photography has led him to new horizons–Iceland, in the near future–and led him to form a group for agency photogs throughout the country. 
Resource Links:
Website: https://noblestudios.com/Product Link: https://noblestudios.com/what-we-do/
Insight Gold Timestamps:
03:56 The example we use is Starbucks
06:15 We've got so much content that we're digesting on a daily basis
07:15 One particular example comes to mind
08:54 It starts with Think, Make, Market, and then finally ends with Measure
10:05 It's really important not to throw all of your money into one channel
12:41 At the end of the day, you're going to need to measure
15:10 We have to still do almost all the things we were doing 20 years ago, but we have to do more now
17:10 It's so hard to get our brand in front of consumers today because there are so many distractions
22:38 For the majority of us, where we no longer are selling local 
25:05 Our mantra is: Let's be better every day!
27:17 One of the areas of focus that you...